Clay

Name: Clay
Price: 167 USD
Author: Clay

by Clay

MCP✓ Verified Review

GTM data enrichment platform that aggregates 150+ data providers with AI-powered research via Claygent to build prospect lists, enrich contacts, and personalise outreach at scale.

From

$167

freemium ↗

GitHub

—

Stars

4.6 / 5

222 reviews ↗

MCP

⚡ Yes

Compatible

Clay is a GTM data platform combining 150+ data enrichment sources with AI-powered research and outreach personalisation. The vendor homepage confirms more than 500,000 GTM teams use Clay, including OpenAI, Google, Anthropic, Stripe, Rippling, Notion, Uber, Figma, and Klaviyo. Clay hit $100M ARR in 2025 and reached a $5B valuation as of a January 2026 employee tender offer, backed by a16z with $62M raised in its Series C. The core capability is waterfall enrichment: Clay searches multiple data providers in sequence and stops when it finds verified data, reducing cost while maximising coverage. Claygent (Clay's AI Research Agent, powered by Claude 4.6 Sonnet and GPT-5.1) reads any webpage and extracts specific data points to order: careers pages for open roles and headcount, news pages for company signals, LinkedIn for job changes. Sculptor translates plain-language workflow descriptions into Clay automations automatically. Best fit: sales and revenue operations teams needing multi-source prospect enrichment, GTM engineers building automated outbound infrastructure, and marketing teams personalising outreach at scale. Clay writes enriched data to Salesforce, HubSpot, Outreach, Salesloft, Attio (added March 2026), and 100+ other tools via native integrations, HTTP API, webhook automation (Growth and above), and Zapier/Make connectors. The native Clay Sequencer handles email campaign execution without leaving the platform. Clay MCP enables AI agents including Claude and OpenAI Codex (June 2026) to query and trigger Clay workflows directly. Functions (April 2026) provide reusable GTM logic blocks deployable across all tables and workflows. Named integration gaps: no LinkedIn Ads retargeting on Launch (Growth required for ads audiences), no data warehouse sync on Launch or Growth (Enterprise only), no Salesforce native connector below Growth (webhook workaround required on Launch), and no RBAC or SSO below Enterprise tier. Pricing uses a dual-meter system of Data Credits (cost per data lookup) and Actions (platform orchestration). Free: 1,200 Data Credits and 6,000 Actions per year, multi-provider waterfalls, Claygent enrichment, Clay Sequencer, unlimited seats and tables, up to 200 rows per table. Launch: $167/month annual ($185/month monthly), 30,000 Data Credits and 180,000 Actions per year, phone number enrichment, job change tracking, email campaign integrations, up to 50,000 rows per table, 14-day free trial available. Growth: $446/month annual ($495/month monthly), 72,000 Data Credits and 480,000 Actions per year, CRM auto-sync, HTTP API integrations, webhook automation, web intent signals, 1 ads audience, and priority support. Enterprise: custom annual commitment, 100,000+ Data Credits and 200,000+ Actions, data warehouse sync, unlimited ads audiences, unlimited row bulk enrichment, SSO, RBAC, and a dedicated Growth Strategist. Failed enrichments do not consume Data Credits or Actions. Unused Data Credits roll over up to 2x the monthly allocation on Launch and Growth. Bringing your own API keys for data providers skips Data Credit charges entirely. Clay is not suited for teams needing simpler enrichment without RevOps investment: independent reviews document 4-6 weeks to develop proficiency with waterfall tables and Claygent prompting, making it a poor fit for small teams without technical GTM support. For single-source verified contact data at predictable per-lead pricing without credit complexity, Apollo.io (from $49/month) provides a managed database with flat-rate prospecting. For AI-powered outreach sequencing without the enrichment platform overhead, Instantly.ai (from $37/month) handles personalised email campaigns without waterfall configuration. For always-on cloud automation connecting business apps without browser or configuration dependency, Zapier (from $19.99/month) and Make (from $9/month) run on remote servers. Teams evaluating on Launch should note that CRM auto-sync, HTTP API access, and webhook automation all require upgrading to Growth at $446/month annual. Phone number coverage fails 30-40% of the time across providers. Data freshness depends entirely on third-party provider update cycles rather than Clay's own database. Clay is the leading multi-source GTM enrichment platform as of Q2 2026 with 500,000+ users confirmed on the vendor homepage. G2 shows 222 reviews at 4.6/5. Trustpilot shows 2.2/5 from 13 reviews, with complaints centring on credit consumption visibility and customer support response times. Clay MCP entered OpenAI Codex in June 2026, extending AI agent access beyond Claude. The 14-day free trial on Launch and Growth plans replaced a prior monthly-only purchase model. Variable AI pricing based on actual token consumption was introduced for GPT-5.1 and Claude 4.6 Sonnet in 2026. Security certifications confirmed on the pricing page: SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001.

Pricing

freemium · $167

View pricing ↗

Segment

b2b

Setup

moderate

Verified

Jun 18, 2026

Transparency

Public

Contract

Monthly or Annual

Data training

Not Disclosed

Autonomy

Human Optional

Capabilities

lead-generationoutbound-automationdata-analysiscrm-syncweb-searchpersonalisationworkflow-builder

Pros & Limitations

Editorial assessment

Pros

✓Waterfall enrichment across 150+ data providers finds the best available data at the lowest credit cost: searches providers in sequence and stops on first match, independently achieving 78% email match rates versus 42% from single-source tools.
✓Claygent reads any webpage and extracts custom data points to order: visit a company's careers page and extract open roles, headcount, and tech stack signals that no pre-indexed data provider has, then push results directly to your CRM in the same workflow.
✓Action-level integrations write enriched data directly to Salesforce, HubSpot, and sequencing tools: Clay is not a read-only data layer, it updates CRM records and triggers outreach sequences autonomously via the native Sequencer or external tools, with Clay MCP enabling direct integration into Claude and OpenAI Codex workflows.

Limitations

⚠Credit-based pricing makes cost forecasting difficult: Claygent runs and multi-provider waterfall enrichment consume Data Credits at variable rates, and teams running high-volume campaigns with frontier AI models can exceed plan allocations before month end, though failed enrichments do not consume Data Credits or Actions.
⚠Steep learning curve for non-technical users: building effective waterfall tables and Claygent prompts requires understanding of data provider coverage, API logic, and prompt engineering that independent reviews consistently document as taking 4-6 weeks to develop proficiency.
⚠Data freshness depends on underlying providers: Clay aggregates third-party data rather than maintaining its own database, so data accuracy varies by provider and contact type, and phone number coverage fails 30-40% of the time across all providers.

Technical Details

Deployment

webapi

Model architectureGPT-4o, Claude, Gemini (model selection available)

Avg setup time1-2 hours to first enrichment table (connect CRM, configure waterfall, run first batch)

Autonomous rateAI automatically enriches leads from 150+ sources and writes personalised outreach copy per contact without per-record human decisions once the waterfall and AI prompt are configured.

MCP compatibleYes

Integrations

HubSpotSalesforceSlackApolloInstantlySalesloftOutreachZapier

Security

SOC 2 Type IIGDPRCCPAISO 27001ISO 42001