Clay

Clay is a GTM data platform combining 200+ data enrichment sources with AI-powered research and outreach personalization. The vendor homepage confirms more than 500,000 GTM teams use Clay, including OpenAI, Google, Anthropic, Stripe, Rippling, Notion, Uber, Figma, and Klaviyo AI. Clay hit $100M ARR in 2025 and reached a $5B valuation as of a January 2026 employee tender offer, backed by a16z with $62M raised in its Series C. The core capability is waterfall enrichment: Clay searches multiple data providers in sequence and stops when it finds verified data, reducing cost while maximizing coverage. Claygent (Clay's AI Research Agent, powered by Claude 4.6 Sonnet and GPT-5.1) reads any webpage and extracts specific data points to order. It pulls careers pages for open roles and headcount, news pages for company signals, and LinkedIn for job changes. Sculptor translates plain-language workflow descriptions into Clay automations automatically. Best fit: sales and revenue operations teams needing multi-source prospect enrichment, GTM engineers building automated outbound infrastructure, and marketing teams personalizing outreach at scale. Clay writes enriched data to Salesforce, HubSpot, Outreach, Salesloft, Attio (added March 2026), and 100+ other tools via native integrations, HTTP API, webhook automation (Growth and above), and Zapier/Make connectors. The native Clay Sequencer handles email campaign execution without leaving the platform. Clay MCP enables AI agents including Claude and OpenAI Codex (June 2026) to query and trigger Clay workflows directly. Functions (April 2026) provide reusable GTM logic blocks deployable across all tables and workflows. Named integration gaps: no LinkedIn Ads retargeting on Launch (Growth required). No data warehouse sync on Launch or Growth (Enterprise only). No Salesforce native connector below Growth. No RBAC or SSO below Enterprise tier. Pricing uses a dual-meter system of Data Credits (cost per data lookup, starting at $0.05 each) and Actions (platform orchestration, starting at less than $0.01 each). Free: 100 Data Credits and 500 Actions per month, multi-provider waterfalls, Claygent enrichment, Clay Sequencer, unlimited seats and tables, up to 200 rows per table. Launch: $167/month annual ($185/month monthly), configurable from 30,000 to 600,000 Data Credits and 180,000 to 2.4M Actions per year, phone number enrichment, job change tracking, email campaign integrations, up to 50,000 rows per table, 14-day free trial. Growth: $446/month annual ($495/month monthly), configurable from 72,000 to 600,000+ Data Credits and 480,000 to 2.4M+ Actions per year, CRM auto-sync, HTTP API integrations, webhook automation, web intent signals, 1 ads audience, and priority support. Enterprise: custom annual commitment with 100,000+ Data Credits and 200,000+ Actions, data warehouse sync, unlimited ads audiences, SSO, RBAC, and a dedicated Growth Strategist. Failed enrichments do not consume credits. Unused Data Credits roll over up to 2x the monthly allocation on Launch and Growth. Bringing your own API keys skips Data Credit charges entirely. Clay is not suited for teams needing simpler enrichment without RevOps investment. Independent reviews document 4 to 6 weeks to develop proficiency with waterfall tables and Claygent prompting. For single-source verified contact data at predictable per-lead pricing, Apollo.io (from $49/month) provides a managed database with flat-rate prospecting. For AI-powered outreach sequencing without enrichment platform overhead, Instantly.ai (from $37/month) handles personalized email campaigns. For always-on cloud automation, Zapier (from $19.99/month) and Make (from $9/month) run on remote servers. Teams evaluating on Launch should note that CRM auto-sync, HTTP API access, and webhook automation all require upgrading to Growth at $446/month annual. Phone number coverage fails 30 to 40% of the time across providers. Data freshness depends entirely on third-party provider update cycles. Clay is the leading multi-source GTM enrichment platform as of Q3 2026 with 500,000+ users. G2 shows 226 reviews at 4.6/5. Trustpilot shows 2.2/5 from 13 reviews, with complaints centered on credit consumption visibility and customer support response times. Clay launched Audiences in mid-2026 for centralizing first and third-party data sources. Clay MCP entered OpenAI Codex in June 2026. Variable AI pricing based on actual token consumption was introduced for GPT-5.1 and Claude 4.6 Sonnet in 2026. Security certifications confirmed on the pricing page: SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001.