Outreach

Outreach is the category-defining sales execution platform, originally launched in 2014 and now positioned as the Agentic AI Platform for Revenue Teams. In April 2026, Outreach rebranded its domain to outreach.ai to reflect its AI-native positioning. The platform combines sales engagement (cadences, sequences, dialer), conversation intelligence (call recording and analysis via Kaia), deal management (forecasting, opportunity scoring), and a growing roster of AI agents, making it a comprehensive revenue orchestration platform rather than a point tool. The Spring 2026 release introduced Outreach Omni, a universal conversational agent that goes beyond chatbot functionality: sellers can ask questions, surface deal risks, draft emails to address objections, and take action across the platform within a single conversation. Agent Studio provides a visual canvas with ready-to-run workflow templates that allows revenue teams to build, schedule, and scale custom agents in minutes without engineering support. Outreach Knowledge ensures all AI responses stay grounded in company-approved product and messaging documents. In June 2026, Outreach launched its MCP Client and Agentic Ecosystem marketplace, becoming the first revenue orchestration platform to offer both an MCP Server and an MCP Client, giving AI agents the infrastructure to operate across the full revenue stack. Pricing is structured across three Amplify packages with a hybrid seat-based plus consumption-based model using AI Credits. Amplify Core includes 25,000 AI Credits, core agents, engagement, account planning, and conversation intelligence (voice). Amplify Plus includes 50,000 AI Credits and adds advanced agents, advanced conversation intelligence, rep coaching, and deal and pipeline management. Amplify Pro includes 100,000 AI Credits and adds the full suite of agents, forecasting, self-service forecast configuration, and advanced managed services. All packages are custom-quoted with no public self-serve tier. Public benchmarks place Outreach in the $130 to $200+/user/month range at typical scale. Implementation typically requires 4 to 12 weeks including CRM integration, cadence migration, dialer setup, and rep training. Integration depth: bidirectional CRM sync with Salesforce, Microsoft Dynamics, and HubSpot covering account hierarchy, opportunity stages, and custom fields. Kaia conversation intelligence integrates with Zoom, Google Meet, and Microsoft Teams. The Agentic Ecosystem marketplace enables connections to external tools and services. Outreach captures 33+ million action-outcome pairings weekly and uses 3 billion+ signals to train its machine learning models. The platform serves 6,000+ customers. Security and compliance: SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001 (AI management), GDPR, and HIPAA certified. Enterprise-grade RBAC, audit logging, and governance controls are included. Who Outreach is not for: startups and SMB sales teams without enterprise budgets. With no public pricing and no self-serve tier, teams under 20 reps should evaluate lemlist (from $39/user/month), Instantly.ai (from $30/month for outreach), or Reply.io (from $49/user/month) for sales engagement. For teams that want CRM and engagement in one platform, HubSpot Sales Hub (free CRM, Starter at $15/seat/month) is a more accessible starting point. Current state Q2 2026: Outreach Omni and Agent Studio launched in the Spring 2026 release, establishing Outreach as a conversational agent platform rather than a traditional sales engagement tool. The June 2026 MCP Client and Agentic Ecosystem marketplace made Outreach the first revenue platform with full bidirectional MCP support (both Server and Client). Pricing shifted to Amplify packages with AI Credits consumption model. The company has raised $489M+ with a $4.4B valuation. G2 rating holds at 4.3/5 from 3,571 reviews.

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