Make.com

Make (formerly Integromat, acquired by Celonis in 2020) is a visual workflow automation platform that lets users build complex multi-step automations through a drag-and-drop scenario canvas. Unlike Zapier's linear trigger-action model, Make uses a visual canvas where users create branching paths, loops, error handlers, iterator modules, and parallel processing flows. The platform connects 3,000+ standard apps and supports advanced data manipulation including JSON parsing, array operations, text formatting, regular expressions, and mathematical functions natively within scenarios without requiring custom code. For teams that need code, the Make Code App executes custom JavaScript or Python directly within scenarios. The agentic layer runs on top of the visual automation core. Make AI Agents (beta) enables building and managing autonomous AI agents within workflows that can make decisions, call external tools, and loop until conditions are met without per-step human approval. The Make MCP Server connects Claude, Cursor, and other AI assistants directly to Make scenarios, enabling programmatic scenario management and workflow execution via natural language. Make AI Toolkit provides built-in AI tools using Make's AI Provider or a user-supplied LLM API key. Over 350 AI apps are available in the Make ecosystem for embedding intelligence at any step of a workflow. Integration depth is genuinely broad. The 3,000+ app library covers CRMs (Salesforce, HubSpot, Pipedrive), communication (Slack, Gmail, Outlook, Twilio), databases (Airtable, Google Sheets, MySQL, PostgreSQL), cloud storage (Google Drive, Dropbox, Box), ecommerce (Shopify, WooCommerce, Stripe), project management (Asana, ClickUp, Jira, Notion), and developer tools (GitHub, GitLab, Webhooks, HTTP modules for any REST API). Enterprise plans add access to enterprise app integrations and an on-premise agent for connecting to local networks and systems like SAP without exposing them to the internet. Pricing charges per credit where each module action counts as one credit. Free plan: 1,000 credits per month, 2 active scenarios maximum, 15-minute minimum run interval. Core: $9 per month (10,000 credits per month at base), unlimited active scenarios, 1-minute run intervals, API access, 30-day execution log. Pro: $16 per month, adds custom variables, full-text execution log search, priority scenario execution. Teams: $29 per month, adds team roles, template sharing, and analytics dashboard. Enterprise: custom pricing, adds custom functions, enterprise app integrations, 24/7 support, overage protection, advanced security. Annual billing saves 15% or more and credits pool across 12 months rather than expiring monthly. Credits scale linearly: 10,000 to 8,000,000+ per month available at higher credit tiers with price per scenario dropping significantly at volume. Make is not the right fit for non-technical users who need simple trigger-action automation without investment in learning visual workflow logic. Zapier at $19.99/month (Starter) covers 8,000+ apps with a simpler interface and significantly more native integrations for teams where ease of use and breadth of app coverage matter more than advanced logic or cost per operation at volume. n8n (open-source, self-hostable) serves developer teams that need full control over data residency and custom integration code without per-execution pricing. Workato and Tray.io serve enterprise teams needing governance, versioning, and deployment pipelines beyond what Make's Teams plan provides. Current state as of Q2 2026: Make confirmed SOC 2 Type II, ISO 27001, and GDPR compliance from the official security page at make.com/en/security. The Make MCP Server is live and listed on the pricing page as a standard feature available across all paid plans. Make AI Agents (beta) and AI Web Search (beta) are active in the platform. G2 reviewers rate Make 4.6 out of 5 across 310 reviews in the Data Integration category.