Zapier

Zapier is the industry-standard no-code automation platform connecting 9,000+ apps through automated workflows called Zaps. Founded in 2011 as a fully remote company, Zapier serves 3.4 million companies from individual creators to Fortune 500 enterprises that need reliable, rule-based automation between software tools without writing code. Each Zap starts with a trigger event in one app and executes actions in one or more connected apps, with conditional logic via Paths, data formatting, filtering, scheduling, and error handling built in. As of 2026, Zapier has expanded beyond simple two-step automations into a full AI orchestration platform with Zapier MCP, Zapier Agents (GA), Zapier Chatbots, Zapier Canvas, Copilot, Tables, Forms, and an SDK for AI coding agents (Beta). Zapier's 9,000+ app library covers every major business category: CRMs (Salesforce, HubSpot, Pipedrive, Zoho), sales engagement (Outreach, Salesloft, Apollo), email marketing (Mailchimp, ActiveCampaign, Klaviyo), project management (Asana, Monday, Notion), communication (Slack, Teams, Gmail), databases (Airtable, Google Sheets), e-commerce (Shopify, WooCommerce), and AI tools (OpenAI, Anthropic, Google Gemini). Zapier MCP is bundled into all paid plans, enabling AI assistants and agents to trigger Zap workflows and access connected app data using natural language. Notable integration gap: complex data manipulation and iteration logic requires the Code step (JavaScript or Python) or multiple Zaps, where n8n or Make handle these natively in a single workflow. Pricing is structured across three product lines. Platform (Zaps, Tables, Forms, Zapier MCP bundled): Free at $0/month with 100 tasks/month, Professional at $19.99/month (annual) with multi-step Zaps and unlimited Copilot, Team at $69/month (annual) with 25 users and SAML SSO, Enterprise custom-quoted. Agents (separate add-on, now GA): Free at $0/month with 400 activities/month and web browsing, Pro at $33.33/month (annual) with 1,500 activities/month, Enterprise coming soon with agent sharing and custom activity limits. Chatbots (separate add-on): Free with 2 chatbots, Pro at $13.33/month (annual) with 5 chatbots and lead collection, Advanced at $66.67/month (annual) with 20 chatbots and custom branding. At scale (100K+ tasks/month), Zapier becomes expensive relative to Make.com, which prices on operations and typically runs 5 to 10x cheaper at high volume. Zapier is not the right fit for technically sophisticated teams running complex data transformations, iteration logic, or high-volume workflows. For those needs, n8n (self-hosted open source, from $20/month cloud) provides full code access and no per-task pricing. Make.com (from $9/month) handles complex branching and JSON manipulation that Zapier's linear model cannot replicate without workarounds. For AI-native workflow orchestration beyond Zap chains, Relevance AI or Lindy provide more capable agent frameworks. For enterprise teams needing human-in-the-loop approval steps and audit trails, Tines (security-focused) or Workato (enterprise iPaaS) are stronger choices. Current state Q2 2026: Zapier Agents reached general availability with dedicated pricing (free tier with 400 activities/month, Pro at $33.33/month). The platform now positions itself as an AI orchestration platform with Zaps, Tables, Forms, and Zapier MCP bundled into unified plans. Zapier SDK (Beta) allows AI coding agents to install Zapier directly, Functions (Beta) enables coded workflows in a web IDE, and Lead Router (Beta) simplifies complex lead routing. Zapier Canvas provides AI-assisted workflow planning and mapping. SOC 2 Type II, SOC 3, GDPR, and CCPA certified. G2 rating holds at 4.5/5 from 2,079 reviews.