Mixmax

Mixmax is the sales engagement platform purpose-built for Gmail and Outlook users, combining email tracking, sequences, scheduling, dialer, and AI-powered productivity into the email client where sales reps already work. Founded in 2014, Mixmax has built a defining position in the Gmail-first sales engagement category — particularly for SMB and mid-market sales teams that prefer working within Google Workspace rather than learning a separate sales engagement platform like Outreach or Salesloft. Pricing is tiered with a free trial: SMB plans start at $29/user/month with email tracking, sequences, templates, calendar scheduling, and basic CRM sync. Growth tier (custom-quoted) adds advanced sequences, dialer, conversation intelligence, advanced reporting, and team management features. Enterprise (custom) adds SSO, advanced security, dedicated CSM, and custom integrations. Mixmax is positioned as the affordable alternative to Outreach and Salesloft for teams that want sales engagement capabilities without enterprise-tier complexity or pricing. Mixmax's AI capabilities span email writing assistance (AI-generated personalized email drafts based on prospect data), AI sequencing recommendations (which step or message to use based on engagement signals), AI Compose for one-off emails, and meeting scheduling automation. The platform also offers AI-powered analytics that surface which sequences, templates, and reps are driving meetings and pipeline. The platform integrates with Salesforce, HubSpot, Pipedrive, LinkedIn Sales Navigator, Slack, Zapier, and 50+ other tools. Mixmax's strongest differentiation versus Outreach and Salesloft is the Gmail-native experience — rather than asking reps to switch contexts to a separate engagement platform, Mixmax lives inside Gmail itself, dramatically lowering adoption friction. The platform operates under SOC 2 Type II and GDPR compliance.