lemlist

lemlist is a multichannel outreach platform covering cold email, LinkedIn automation, cold calling, SMS, and WhatsApp in a single sequence builder. Founded in Paris in 2018 by Guillaume Moubeche, Vianney Lecroart and Francois Lecroart, lemlist is bootstrapped with no venture funding and acquired the call intelligence platform Claap in October 2025. lemlist states that it is profitable, with 20,000 customers, $50M in annual recurring revenue and 150 employees. Guillaume Moubeche is Founder and President, and Charles Tenot is CEO. The differentiating capability is AI personalization at scale. AI Variables researches each prospect individually and generates a unique icebreaker per lead from a single configured prompt, without manual research on each contact. lemlist states that its AI Copilot is powered by Anthropic models, and that AI Columns can run models from OpenAI, Perplexity, Anthropic and Google on any lead attribute. Autonomous execution is sequence running with intent-based branching. Once a prospect is enrolled, lemlist executes email, LinkedIn, call, SMS, and WhatsApp steps in the configured order and waits the specified intervals, branching on prospect behavior without per-action approval. AI Reply Intent Detection and Out-of-Office Detection classify replies and route them automatically. Lemwarm deliverability warmup and inbox rotation are included on every plan. lemAgent, Intent Signal Agents, and Data Enrichment Agents handle lead sourcing and enrichment end to end. Pricing has two dimensions rather than one. The Email plan is $69/month billed monthly, or $55/month billed annually, and it is priced for UNLIMITED USERS rather than per seat. That entry rate covers 50,000 emails per month, and the plan then scales by send volume: 100,000 emails at $89/month, 200,000 at $159, 500,000 at $359, and 1,000,000 at $659, all at the monthly rate, or $71, $127, $287 and $527 billed yearly. Every tier includes the 650M+ lead database, email and phone finder, lemAgent, AI Agents, the lemlist MCP server, unified inbox, deliverability hub and warmup, and CRM integrations with API access. The Multichannel plan is the per-user tier at $109/user/month billed monthly, or $87/user/month billed annually, adding 5 senders per user, unlimited emails and messages, LinkedIn automation, SMS automation, a WhatsApp add-on, a built-in call dialer and VoIP integrations, and the ability to run lemlist from Gmail and LinkedIn. Enterprise is custom-priced for teams of 5+ and adds SSO/SAML, custom roles, a dedicated account manager, 1:1 onboarding, and billing in local currency in dollars, euros or pounds. Billing runs monthly, quarterly at 10% off, or yearly at 20% off. Contact data and buying signals are sold as separate Data plans on top of the subscription. Lead data enrichment starts at $20/month billed monthly, or $16/month billed yearly, for 2,000 credits a month. A verified email costs 5 credits and a phone number 20, so the entry plan covers 400 emails or 100 phone numbers, credits are charged only on a successful find, and unused credits roll over. Buying intent signals start at $29/month billed monthly, or $21/month billed yearly, for 100 signals a month. A 14-day trial is available and there is no permanently free plan. Integration depth is action-level rather than read-only. lemlist creates contacts, logs activities, and updates deal stages in HubSpot, Salesforce, and Pipedrive rather than merely exporting data. lemlist publishes an official MCP server at app.lemlist.com/mcp, included on every plan, so an AI assistant can define an ICP, write sequences, manage campaigns, and analyze outreach programmatically, alongside a command-line tool built for AI agents and a library of 38 free Claude skill files covering the workflow from ICP definition through performance review. lemlist states that it is SOC 2 Type II certified and GDPR and CCPA compliant, and publishes a SOC 2 Type 2 report through its trust center. Teams that primarily need CRM pipeline management or enterprise revenue intelligence should also compare the following. Apollo.io (from $49/mo billed annually) combines a prospecting database, sequencing, dialer, and CRM sync in a single stack. Instantly.ai (from $37.60/mo billed annually) covers cold email infrastructure at higher volume with stronger deliverability tooling for agencies running multi-client outbound. Outreach and Salesloft serve enterprise teams needing deep Salesforce integration, conversation intelligence, and forecasting that lemlist does not provide. Teams that want an AI agent to run LinkedIn prospecting through MCP rather than a sequencer should look at SalesTouch. Current state Q3 2026: in September 2026 lemlist launched a new brand and site, repositioning from cold email toward the work before the sale: choosing who to target, spotting who is in market through buying signals, enriching contacts and building the campaign around them. Contact data moved into separate Data plans at the same time. The Email plan is unlimited-user at $55/month billed annually, covering 50,000 emails per month and scaling by volume from there. The lemlist MCP server is live at app.lemlist.com/mcp and included on all plans. lemAgent, Intent Signal Agents, and Data Enrichment Agents are shipped. The lead database has expanded to 650M+ contacts and WhatsApp prospecting is available as a Multichannel add-on. Claap, acquired in October 2025, now feeds sales-call recordings into lemlist's enrichment agents.