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ByHeather MacAvelia·Last verified Jun 22, 2026
Reply.io logo

Reply.io

4.3/ 5

by ReplyApp Inc.

MCP✓ Verified Review
Visit reply.io

Multichannel sales engagement platform combining email, LinkedIn, SMS, and calls with AI personalization, a 1B+ contact database, and deliverability suite. Plans from $89/user/mo with free trial.

From

$89

freemium

GitHub

Stars

G2

4.6 / 5

1,545 reviews ↗

MCP

⚡ Yes

Compatible

Reply.io is a multichannel sales engagement platform built for SDR teams, founders, and agencies that need email, LinkedIn, SMS, calls, and WhatsApp outreach coordinated in a single tool. The platform combines sequence automation with AI-powered personalization, a built-in contact database of over one billion B2B records, and a deliverability suite that includes email warmup, SPF/DKIM/DMARC checks, and custom tracking domains. Founded by Oleg Bilozor, Reply.io has been in market for over ten years and is used by more than 3,000 businesses including Adobe, Strava, OneTrust, and Gorgias. Integration depth is a core strength. Reply.io has 13 native integrations including Salesforce, HubSpot Sales Hub, Pipedrive, Copper, Zoho CRM, Vidyard, and Calendly, with bidirectional CRM sync that keeps contact records, activity logs, and deal data aligned across platforms. Beyond native connections, the platform supports 55+ no-code integrations through Zapier and Make, an open API for custom workflows, and an official MCP server that lets external AI tools connect directly into Reply.io's data and operations. Missing native integrations include Outreach, Salesloft, and Slack, though these can be bridged through Zapier or Make. Pricing is fully public with multiple tiers. Email Volume starts from $159 per month for unlimited users and 10,000 active contacts, designed for high-volume email-only outreach. Multichannel starts from $89 per user per month and includes email, LinkedIn, calls, and SMS automation. LinkedIn automation is available as an add-on at $69 per account per month, and calls and SMS at $29 per account per month. A separate Jason AI SDR product starts at $500 per month for fully autonomous prospecting and meeting booking. All plans include a 14-day free trial with no credit card required. Annual billing saves up to 17%. Reply.io is not the right fit for teams that need autonomous AI agents handling prospecting end to end without human sequence design: the core platform automates execution but requires humans to build sequences, select audiences, and write templates. Teams that want conversation intelligence and call coaching should evaluate Gong or Salesloft, which offer deeper post-call analysis. Teams running Salesforce-native workflows may find Outreach or Salesloft more tightly integrated with the Salesforce ecosystem. For pure cold email volume without multichannel needs, Instantly.ai offers unlimited sending accounts at a lower price point. As of Q2 2026, Reply.io continues to invest in its AI layer with audience suggestion features, AI-generated sequence content, and the MCP server for AI orchestration. The platform holds a 4.6 out of 5 rating on G2 across more than 1,500 reviews, making it one of the most reviewed sales engagement tools in the category.

Pricing

freemium · $89

View pricing ↗

Segment

b2b

Setup

easy

Verified

Jun 22, 2026

Transparency

Public

Contract

Monthly or Annual

Data training

Not Disclosed

Autonomy

Human Optional

Capabilities

outbound-automationemail-optimisationlead-generationpersonalisationmultilingualcrm-sync

Pros & Limitations

Editorial assessment

Pros

  • Multichannel coverage in a single platform: email, LinkedIn, SMS, calls, and WhatsApp sequences run from one interface with unified reporting, eliminating the need to stitch together separate tools for each channel.
  • Built-in contact database of over one billion B2B records with real-time enrichment and email verification, reducing dependency on external data providers like Apollo.io or Clay for prospecting workflows.
  • Deliverability infrastructure is included rather than bolted on: email warmup via Mailtoaster.ai, SPF/DKIM/DMARC monitoring, custom tracking domains, and an anti-spam suite ship with every plan rather than requiring separate tooling.

Limitations

  • Core platform requires human sequence design: unlike autonomous AI SDR tools such as Instantly AI Sales Agent or AiSDR, Reply.io's standard plans automate execution of human-built sequences rather than making autonomous prospecting decisions.
  • LinkedIn automation at $69 per account per month and calls/SMS at $29 per account per month are priced as add-ons, meaning the true multichannel cost exceeds the base $89 per user per month headline price for teams that need all channels.
  • Conversation intelligence and call coaching are limited compared to dedicated platforms like Gong: Reply.io records and transcribes calls but does not offer the depth of deal inspection, coaching scorecards, or revenue forecasting that conversation intelligence specialists provide.

Technical Details

Deployment
Cloud
Model architectureProprietary AI
Avg setup timeUnder 1 day
MCP compatibleYes
Integrations
SalesforceHubSpotPipedriveCopperZoho CRMVidyardCalendlyZapierMakeGmailOutlook
Security
GDPR

Similar agents

Rating

4.3/ 5

Editorial score

How we score this →

Score breakdown

AutCap 3 · IntDepth 5 · PriceTrans 5 · IndEvid 5 · SetupAcc 4 = 4.25

Industries

B2BSaaSAgenciesStartups

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