Orum

Orum is the AI-powered calling performance system that turns outbound calling into a high-throughput pipeline-generation channel for SDR (Sales Development Representative) and BDR (Business Development Representative) teams. Founded with a focus on dial-and-connect efficiency, Orum has grown into a defining brand in the AI parallel dialer category, with positioning around "the calling performance system for sales teams" — combining parallel dialing technology with AI-powered conversation intelligence and CRM integration to materially increase the conversation volume per SDR per day. Pricing is enterprise-only with no public self-serve tier. Public benchmarks place Orum deployments in the $30,000-$300,000+ per year range depending on SDR team size, integration scope, and add-on capabilities. The platform typically charges per-seat for active SDR users with annual contracts. Implementation typically runs 2-6 weeks including discovery, CRM integration (Salesforce, HubSpot, Outreach, Salesloft), phone number provisioning, dialer training, and SDR team rollout. The 2026 State of Sales Development Report based on Orum customer data provides industry-leading benchmarks for SDR productivity. Orum's differentiation versus traditional dialers (RingCentral, Five9), AI conversation intelligence (Gong, Chorus), and broader sales engagement (Outreach, Salesloft) is the parallel dialing + AI integration: rather than positioning around inbound contact center (RingCentral pattern) or post-call analysis (Gong pattern), Orum is built around the active outbound calling moment — letting one SDR dial multiple numbers simultaneously, navigating IVR systems automatically, detecting voicemail, and routing live conversations to the SDR. This produces 5x more live conversations per SDR-hour than single-line dialing, with materially better pipeline outcomes. Orum capabilities include AI parallel dialing (multi-line simultaneous dialing), automated voicemail and IVR handling, live conversation routing, AI conversation intelligence, CRM integration (Salesforce, HubSpot, Outreach, Salesloft), call coaching and analytics, and integration with major sales engagement platforms. The platform serves B2B SDR and BDR teams across SaaS, financial services, and other industries with high-volume outbound calling motions. Orum operates under SOC 2 Type II, GDPR, and HIPAA compliance.