Orum

Orum is the AI-powered calling performance system that turns outbound calling into a high-throughput, pipeline-generation channel for SDR and BDR teams. It combines parallel dialing technology with call analytics and CRM integration to increase the number of live conversations each rep has per hour. Orum reports up to 5x more live conversations per SDR-hour than single-line dialing, achieved by dialing multiple numbers at once, detecting and skipping voicemail, navigating IVR menus automatically, and routing only answered calls to the rep. Integration depth is a core strength. Orum connects natively to Salesforce, HubSpot, Outreach, Salesloft, ZoomInfo, Apollo, and Gong, logging call activity and dispositions back into the CRM and sales-engagement layer so calling data does not live in a silo. Webhooks extend it further. Teams already standardized on a dialer built into their CRM, or those wanting deep post-call deal intelligence rather than live-conversation volume, are the ones most likely to find the native surface area thinner than a dedicated revenue-intelligence platform. Pricing is quote-only, with no public self-serve tier and no monthly billing: contracts are annual from day one, with a three-seat minimum. The current packages are Launch and Ascend, plus an Ascend Limited add-on aimed at non-full-time dialers, with AI Coaching and Webhooks available as add-ons. Orum does not publish per-seat prices; third-party benchmarks place the entry Launch tier near $250 per user per month (roughly $9,000 per year at the three-seat floor), scaling well into five- and six-figure annual contracts for larger teams. What the entry commitment does not buy is worth naming. Because pricing is seat-based and annual, cost scales linearly with headcount, and AI Coaching is a paid add-on rather than an included capability. Parallel dialing also carries compliance obligations: TCPA rules and state-by-state consent requirements demand careful configuration and monitoring that single-line dialing avoids, and that responsibility sits with the customer. Orum is not the right tool for individual reps or small teams that need a light, low-commitment dialer, nor for organizations whose priority is post-call analysis and forecasting over live-conversation throughput; conversation-intelligence and sales-engagement platforms such as Gong, Outreach, and Salesloft serve that need differently. It is built for high-volume outbound teams that want to maximize connected conversations per rep-hour. Current State Q3 2026: Orum remains a defining brand in the AI parallel dialer category, holding SOC 2 Type II, ISO 27001, and GDPR certifications (with additional ISO 27701, 27017, and 27018 attestations and EU-US Data Privacy Framework participation listed on its trust center). Pricing stays quote-only and annual, and Orum publishes an annual State of Sales Development benchmark drawn from its customer calling data. Orum does not currently publish or connect to a Model Context Protocol (MCP) server.