Vidyard

Vidyard is the AI video platform purpose-built for B2B sales and marketing video workflows, combining personal video messaging, video hosting, AI Avatars, and Video Agent (agentic AI that automatically sends personalized videos to buyers) in a unified system. Operated by Buildscale, Inc. and founded in 2010, Vidyard has grown into a defining brand in the B2B video category serving sales reps, marketers, and customer success teams that find generic video tools too consumer-focused for B2B revenue workflows. The platform is used across SaaS, financial services, and consumer sales for video prospecting, pipeline building, marketing hosting, and customer success onboarding. Integration depth: confirmed native integrations include Gong (conversation intelligence, view tracking syncs to call records), HubSpot (CRM and marketing automation bidirectional sync), Marketo (marketing automation), Salesforce (CRM opportunity and contact sync), and Salesloft (sales engagement). These integrations enable video view tracking to flow into CRM records, video links to be sent from within sales tools, and Video Agent to trigger on CRM signals autonomously. Important: CRM and MAP integrations require the Teams tier (custom pricing). The Starter tier ($59/seat/month) includes limited integrations only. No MCP (Model Context Protocol) server support as of June 2026. Pricing is structured in two layers. The core platform: Free at $0 includes 15 AI video credits, Stock AI avatars, 3 custom AI avatars, limited video recording (limited videos per month), limited automated video creation and delivery, video editing tools, and sharing options. Starter at $59 per seat per month (billed annually) adds unlimited video recording, full video analytics, team performance analytics, branded sharing pages, CTA templates, password-protected videos, folder management, and custom backgrounds. Teams (custom pricing, talk to sales) adds CRM and MAP integrations, advanced team performance analytics, advanced branded sharing, fully customizable CTAs, and video captions. Enterprise (custom pricing) adds unlimited integrations, SSO user management and secure playback, and custom permissions. The Video Agent add-on is purchased separately: $24 per seat per month (billed annually) on the Starter tier, custom pricing on Teams and Enterprise. The add-on unlocks unlimited AI videos, 3 custom AI avatars, and unlimited automated video creation and delivery. A 14-day free trial is available for Starter. Who Vidyard is not for: teams needing general async video for internal collaboration should evaluate Loom (from $15/user/month), which is faster to set up and more cost-effective for non-sales use cases. Teams needing video hosting and analytics without sales prospecting should evaluate Wistia (from $24/month per 10 videos). Teams wanting AI video clipping from long-form content should evaluate OpusClip (from $15/month). Teams that want full CRM integration with Video Agent capabilities need to budget for the Teams tier (custom pricing plus Video Agent add-on), as Starter does not include CRM integrations. At a 10-person Starter team with Video Agent, base annual spend is approximately $9,960 per year ($83/seat/month × 10 seats × 12 months) before any Teams or Enterprise upgrade. Current state Q2 2026: Vidyard launched Video Agent as a new product (labeled "New" on the platform as of June 2026), reflecting the agentic AI autonomous video delivery capability as the primary growth direction. The legal entity is Buildscale, Inc. d/b/a Vidyard. The privacy policy explicitly confirms that personal information and content are used to test, train, and improve AI technologies and models. G2 rating stands at 4.5/5 from 831 reviews as of June 2026. SOC 2 Type II compliance confirmed via security page. No MCP server support as of June 2026.

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