Vidyard

Vidyard is the AI video platform purpose-built for B2B sales and marketing video workflows. The platform combines personal video messaging, video hosting, AI Avatars, and Video Agent (agentic AI that automatically sends personalized videos to buyers) in a unified system. Operated by Buildscale, Inc. and founded in 2010, Vidyard has grown into a defining brand in the B2B video category. It serves sales reps, marketers, and customer success teams that find generic video tools too consumer-focused for B2B revenue workflows. The platform is used across SaaS, financial services, and consumer sales for video prospecting, pipeline building, marketing hosting, and customer success onboarding. Integration depth: confirmed native integrations include Gong (conversation intelligence with view tracking synced to call records), HubSpot (CRM and marketing automation bidirectional sync), Marketo (marketing automation), Salesforce (CRM opportunity and contact sync), and Salesloft (sales engagement). These integrations enable video view tracking to flow into CRM records and Video Agent to trigger on CRM signals autonomously. Important: CRM and MAP integrations require the Teams tier (custom pricing). The Starter tier includes limited integrations only. No MCP server support as of July 2026. Pricing is structured in two layers. Free at $0 includes 15 AI video credits, stock AI avatars, 3 custom AI avatars, limited video recording, limited automated video creation, video editing tools, and sharing options. Starter at $59 per seat per month (billed annually) adds unlimited video recording, full video analytics, team performance analytics, branded sharing pages, CTA templates, and password-protected videos. Teams (custom pricing) adds CRM and MAP integrations, advanced team performance analytics, advanced branded sharing, and video captions. Enterprise (custom pricing) adds unlimited integrations, SSO, and custom permissions. The Video Agent add-on is purchased separately at $24 per seat per month (billed annually) on Starter, custom on Teams and Enterprise. The add-on unlocks unlimited AI videos, 3 custom AI avatars, and unlimited automated video creation. A 14-day free trial is available for Starter. Vidyard is not for teams needing general async video for internal collaboration. Loom (from $15/user/month) is faster to set up and more cost-effective for non-sales use cases. Teams needing video hosting without sales prospecting should evaluate Wistia (from $24/month). Teams wanting AI video clipping from long-form content should evaluate OpusClip (from $15/month). Teams that want full CRM integration with Video Agent need to budget for the Teams tier (custom pricing plus Video Agent add-on). At a 10-person Starter team with Video Agent, base annual spend is approximately $9,960 per year. The privacy policy confirms that personal information and content are used to train AI models. As of Q3 2026, Vidyard launched Video Agent as a new product reflecting agentic AI autonomous video delivery as the primary growth direction. The legal entity is Buildscale, Inc. d/b/a Vidyard. G2 rating stands at 4.5/5 from 832 reviews. SOC 2 Type II compliance confirmed via security page. GDPR and CCPA compliance confirmed. No MCP server support as of July 2026.