Unify

Unify is the AI outbound platform that brings sales, marketing, and AI together by combining intent data, B2B contact data, AI agents, and outbound action under a single platform. The platform addresses the fragmentation that revenue teams face when stitching together intent providers (6sense, Demandbase), B2B contact data (ZoomInfo, Apollo), and outbound execution (Outreach, Salesloft). Named customers with published case studies include Perplexity, Cursor, Together AI, Flock Safety, Justworks (6.8X ROI in five months), Spellbook ($2.59M pipeline in seven months), Mutiny, and Pylon. In 2026 Unify moved from an enterprise-only model to a self-serve one with a permanent free tier. Free at $0 forever includes AI outbound, access to 1.1 billion contacts and 65 million companies across 40+ data sources, multi-channel sequencing, and up to 3 seats on limited credits. Base at $20 per seat per month adds 800 credits per seat, AI email copywriting, job-change and hiring signals, phone and email enrichment, and unlimited seats. Pro at $60 per seat per month, the most popular tier, adds 2,400 credits per seat and read-only HubSpot and Salesforce sync. Business is custom-priced and billed annually, adding a custom credit pool, read-write CRM sync, managed Gmail and Outlook mailboxes, a dialer in beta, and all integrations. Managed mailboxes are $25 per mailbox per month. Unify's differentiation versus Apollo.io, Clay, and broader sales engagement platforms is the unified intent, data, and action architecture combined with AI agents. Rather than positioning purely as data (Apollo pattern), workflow automation (Clay pattern), or sales engagement (Outreach, Salesloft pattern), Unify combines all three with AI agents executing outbound workflows based on intent signals and B2B data. Integrations cover the full GTM stack: Salesforce, HubSpot, 6sense, Clearbit, Demandbase, G2 intent data, Snitcher, managed Gmail mailboxes with warmup and deliverability monitoring, plus Webhooks and a public API for connecting data warehouses and third-party tools. With the free tier and $20 Base plan, Unify is now accessible to individual reps and SMB teams, not only enterprises. It is less suitable for teams that want to keep best-of-breed specialist vendors for intent, data, and execution separately, or for buyers who need the read-write CRM sync and managed mailboxes that sit on the custom Business tier. Unify is SOC 2 Type II certified and GDPR compliant, and does not use customer data to train generalized AI models. Current state Q3 2026: On June 24, 2026 Unify launched its Next Chapter, relaunching as a self-serve, rep-focused product and overhauling pricing from a roughly $20,000 per year enterprise entry point to a free plan plus self-serve Base ($20) and Pro ($60) per-seat tiers. Recent releases added Webhooks in Plays for pushing to Zapier, n8n, and dialers, a public API, phone enrichment, Lists with bulk actions, next-generation AI Agents, and product-led signals. Unify runs on GPT 5.4 and 5.5 and holds SOC 2 Type II and GDPR. It carries a 4.7 out of 5 rating across 43 G2 reviews, with marquee customers including Perplexity and Cursor.