Unify

Unify is the AI outbound platform that brings sales, marketing, and AI together by combining intent data, B2B contact data, AI agents, and outbound action under a single platform — addressing the fragmentation that revenue teams face when stitching together intent providers (6sense, Demandbase), B2B contact data (ZoomInfo, Apollo), and outbound execution (Outreach, Salesloft). Founded with a focus on the "outbound system of action" category, Unify has grown into a competitive specialized brand alongside Clay, Apollo.io, and broader sales engagement platforms with positioning as "the future of outbound" for the fastest-growing revenue teams. Pricing is enterprise-only with no public self-serve tier. Public benchmarks place Unify deployments in the $30,000-$300,000+ per year range depending on team size, data scope, and AI agent capabilities. Implementation typically runs 2-6 weeks including CRM integration, data source configuration (web traffic, product usage, job changes, AI signals), AI Plays setup, AI agent training, and revenue team rollout. Unify's differentiation versus Apollo.io, Clay, and broader sales engagement platforms is the unified intent + data + action architecture combined with AI agents: rather than positioning purely as data (Apollo pattern), workflow automation (Clay pattern), or sales engagement (Outreach, Salesloft pattern), Unify combines all three with AI agents executing outbound workflows based on intent signals and B2B data. This produces materially better outbound conversion than fragmented stacks where intent, data, and execution come from separate vendors with manual handoffs. Unify capabilities include intent signal aggregation from multiple sources (web traffic, product usage, job changes, AI signals), B2B contact data, AI Plays for automated outbound campaigns, AI agents for outreach execution, analytics for outbound performance measurement, and integration with major CRMs and sales engagement platforms. The platform serves fast-growing B2B revenue teams primarily across SaaS, financial services, and other industries with significant outbound motions. Unify operates under SOC 2 Type II, GDPR, and standard enterprise compliance.