Smartlead

Smartlead is a cold email platform for agencies, SaaS companies and sales teams that send outreach at volume. It connects unlimited email accounts on every plan, rotates sending across them inside a campaign, and handles warmup and DNS setup (SPF, DKIM and DMARC). Smartlead says more than 100,000 businesses use it.

SmartAgents is Smartlead's agent builder: a user describes a task in plain English and Smartlead builds an AI agent that runs it, with ready-made templates such as reply-rate alerts posted to Slack, a daily monitor that flags replies left unanswered for over 24 hours, and daily pushes of interested leads to a CRM or LinkedIn outreach tool. Smartlead's homepage says its agents research leads, write personalized emails, update the CRM, classify replies and optimize send times. The Master Inbox collects replies from every campaign and account, sorts them by intent, and syncs them to a built-in deal board and the CRM.

Smartlead also includes SmartProspect, a B2B lead finder with verified prospect emails and intent signals, SmartDialer for calling with parallel dialing, transcripts and summaries, and dedicated sending servers. Native integrations include Clay, HubSpot, Salesforce, Pipedrive, Zapier, Slack, Gmail and Outlook. Smartlead publishes an MCP server (@smartlead/mcp-server) that connects campaigns, leads, replies and deliverability data to Claude and other AI assistants, running with a Smartlead API key.

Base is $39/month, Pro is $94/month, Unlimited Smart is $174/month and Unlimited Prime is $379/month in USD, with annual billing saving 17%. Plans differ by contacts stored, email sends and verified prospect emails per month: Base allows 2,000 contacts and 6,000 sends, and Unlimited Prime allows unlimited contacts and 500,000 sends. Smartlead offers monthly or annual billing with no lock-in contract, and every plan has a 14-day free trial with no credit card required.

Base does not include CRM access or the API and webhooks, which start at Pro. Verified prospect emails are a $59/month add-on on Base and Pro and are included from Unlimited Smart. Dedicated servers are $39 per server per month and client workspaces for agencies are $29/month each from Pro, and Unlimited Prime includes three of each with a dedicated manager. Mailboxes, inbox placement testing, email verification and SmartDialer credits are priced separately.

Smartlead suits agencies and outbound teams that run cold email across many mailboxes and want deliverability, reply handling and AI agents in one platform with published pricing. Teams comparing cold email platforms should also look at Instantly.ai and lemlist.

Current state Q4 2026: Smartlead updated its privacy policy on October 22, 2026, published a pricing fact sheet for AI agents in July 2026, and released its MCP setup guide for Claude in March 2026. Its data processing addendum covers the GDPR and the UK GDPR. Smartlead does not state on its site whether customer data trains its AI features. Smartlead is run by 521 Products Pty Ltd in Sydney, Australia.