Frase

Frase is an AI SEO and GEO platform from Copysmith AI, Inc. that runs the content loop in one product: research, writing, optimization, publishing and monitoring, for content marketers, freelancers, in-house teams and agencies. Frase Answers, a free conversational widget, captures the questions a site's visitors ask. SEO Research covers SERP analysis and question mining, the agent drafts full articles in the site's own voice in 70+ languages, and pages are scored for SEO and for GEO, Frase's measure of how likely AI search engines are to cite them. Site audits find gaps across existing pages, AI Visibility tracks whether engines such as ChatGPT, Google AI, Perplexity, Claude and Gemini cite the site, and Content Guard watches published pages for Google rank and traffic decay and writes the fix. The vendor says thousands of teams use Frase.

The agent can publish on its own on every plan, switched on one content type at a time, and nothing publishes until a user turns it on. Content Guard republishes a fix on approval unless the user opts in to automatic low-risk fixes. Frase publishes to WordPress, Webflow, Sanity and Wix or hosts content on FraseCMS, pulls clicks, impressions, CTR and position from Google Search Console, exports to Google Docs and Notion, and posts notifications to Slack. Its own MCP server, listed in the Claude connector directory, works with Claude, ChatGPT, Cursor, OpenAI Codex and other MCP clients. A REST API with webhooks and a CLI are included on every plan, and the webhooks connect Frase to Zapier, Make.com and n8n.

Pricing is in USD. Starter is $39 per month billed yearly or $49 month to month, with 1 seat, 1 site, 10 articles, 50 audit pages and 25 AI generations a month. Professional is $103 yearly or $129 monthly, with 3 seats, 5 sites, 40 articles, 250 audit pages and 100 AI generations. Scale is $239 yearly or $299 monthly, with 5 seats, up to 10 domains, 100 articles, 1,000 audit pages and 350 AI generations. Enterprise is custom-priced through sales. Every paid plan has a 7-day free trial with no credit card, and FraseCMS hosting is free up to 100,000 page views a month, with Basic at $19 and Pro at $99 a month as add-ons.

Starter stops at its monthly limits, while Professional and Scale offer optional pay-as-you-go capacity at $5 and $4 per extra article. Content Guard watches 10 pages on Starter, 75 on Professional and 300 on Scale. AI Visibility covers ChatGPT and Google AI on Starter, adds Perplexity on Professional, and adds Claude and Gemini on Scale. The content calendar, internal linking suggestions and AI crawler monitoring start on Professional, exportable client reports on Scale, and API, MCP and CLI requests are capped at 5,000, 20,000 and 50,000 a month across the three plans. White-label reports, a branded client portal, SSO and SAML are Enterprise only, and extra seats cost $29 a month on Professional and Scale.

Frase suits content marketers, in-house teams and agencies that want one agent running research, drafting, optimization, publishing and decay monitoring across their sites. Teams that want AI visibility tracking inside a wider Semrush SEO toolkit should consider Semrush AI. Teams whose priority is topical authority modeling across a large existing content inventory should consider MarketMuse.

Current state Q4 2026: Frase lets its agent auto-publish on every plan and on any content type, and runs its MCP server, CLI and API on every plan, including the free trial. It is SOC 2 Type II attested and GDPR compliant, per its security page, and its privacy policy says it does not use customer data obtained through Google APIs or any other platform to train generalized AI or machine learning models.