Frase

Frase is an AI-powered SEO platform that runs the entire content lifecycle from research through monitoring in a single tool. It serves content teams, SEO professionals, freelancers, and agencies who need to create content that ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, and Gemini. The platform is built by Copysmith AI and positions itself as one of the first SEO tools to address both traditional search optimization and generative engine optimization in one workflow. The platform spans the full content loop. Frase Answers captures the questions visitors actually ask on your site. SEO Research provides SERP analysis, question mining, and entity research, while Topic Clusters maps the content architecture around every topic. The AI Agent drafts full articles with brand voice context rather than generic output, and Brand Voice training keeps every draft on tone. SEO Optimization scores pages against Google ranking factors. GEO Optimization is a separate scoring system that tunes content to get cited by AI search engines, and Site Audit finds and prioritizes gaps across a site. AI Visibility tracks where AI systems such as ChatGPT, Google AI, Perplexity, Claude, and Gemini cite your content. Content Guard then monitors published pages for Google ranking decay and surfaces fixes, closing the loop from research to maintenance. Integration depth centers on publishing and AI tool access. FraseCMS lets teams host and publish content on Frase infrastructure built for ranking, and native integrations publish to WordPress, Webflow, Sanity, and Wix. Frase publishes an official MCP server, so external AI clients like Claude, Claude Code, and Cursor can run Frase operations such as research, drafting, scoring, and publishing directly, and a CLI and full API are also available. However, Frase does not integrate with CRM platforms, social media tools, or analytics suites beyond Google Search Console, keeping it to the content creation and optimization workflow. The Starter plan is $39/mo billed yearly ($49/mo month to month). It includes 1 seat, 1 site, 10 articles and 50 audit pages per month, publishing to WordPress, Webflow, Sanity, Wix, or FraseCMS, and Content Guard on 3 pages. Professional is $103/mo yearly ($129 monthly) with 3 seats, 5 sites, 40 articles and 250 audit pages, and per-content-type auto-publishing. Scale is $239/mo yearly ($299 monthly) with 5 seats, up to 10 domains, 100 articles and 1,000 audit pages, and auto-publishing across all content types up to a monthly cap. Enterprise pricing is custom. All paid plans include a 7-day free trial with no credit card required. Prices are in USD. Teams that need a broader SEO suite with backlink analysis, rank tracking, and technical SEO auditing should evaluate Semrush AI at $117.33/mo billed annually instead. Organizations that want enterprise-grade content strategy with topic modeling and competitive content analysis should consider MarketMuse, which offers custom pricing for content intelligence at scale. Teams on a tight budget who need basic content optimization should look at GrowthBar at $36/mo billed annually or Clearscope at $129/mo for focused optimization scoring. As of Q3 2026, Frase holds SOC 2 Type II certification (through its parent Copysmith AI) with GDPR compliance. The company explicitly states it does not use customer data from Google Workspace APIs or any other platform to develop, improve, or train AI or ML models, and that no data is retained for training. The Autonomy feature is a real step toward autonomous publishing: the AI Agent earns the right to auto-publish one content type at a time on Professional and can publish across all content types on Scale, always within a monthly cap.