Frase

Frase is an AI-powered SEO platform that runs the entire content lifecycle from research through monitoring in a single tool. It serves content teams, SEO professionals, freelancers, and agencies who need to create content that ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, and Gemini. The platform is built by Copysmith AI and positions itself as the first SEO tool to address both traditional search optimization and generative engine optimization in one workflow. The platform spans six stages of the content loop. Frase Answers captures the questions visitors actually ask on your site. SEO Research provides SERP analysis, question mining, and entity research, while Topic Clusters maps the content architecture around every topic. The AI Agent drafts full articles with brand voice context rather than generic output, and Brand Voice training ensures every draft matches your established tone. SEO Optimization scores pages against Google ranking factors, while GEO Optimization is a separate scoring system that tunes content specifically to get cited by AI search engines. AI Visibility tracking shows where AI search systems are citing your content and where gaps exist. Integration depth centers on publishing and AI tool access. FraseCMS lets teams host and publish content directly on Frase infrastructure built for ranking. Native integrations publish to WordPress, Webflow, Sanity, and Wix. Frase publishes an official MCP server, allowing external AI tools like Claude, Cursor, and other MCP-compatible systems to run Frase operations directly. A CLI and full API are also available. However, Frase does not integrate with CRM platforms, social media tools, or analytics suites beyond Google Search Console, limiting it to the content creation and optimization workflow. Pricing starts at $39/mo billed yearly ($49/mo monthly) on the Starter plan, which includes 1 seat, 1 site, 10 articles and 50 audit pages per month, plus publishing to WordPress, Webflow, Sanity, Wix, or FraseCMS. Growth and Enterprise tiers scale seats, sites, and volume. All plans include a 7-day free trial with no credit card required. The Autonomy feature, which earns the right to publish content without human approval one content type at a time, is available on higher tiers. Teams that need a broader SEO suite with backlink analysis, rank tracking, and technical SEO auditing should evaluate Semrush AI at $139/mo instead. Organizations that want enterprise-grade content strategy with topic modeling and competitive content analysis should consider MarketMuse, which offers custom pricing for content intelligence at scale. Teams on a tight budget who need basic content optimization without the full platform should look at GrowthBar at $36/mo or Clearscope at $129/mo for focused optimization scoring. As of Q2 2026, Frase holds SOC 2 Type II certification with GDPR compliance. The company explicitly states it does not use customer data obtained through Google Workspace APIs or any other platform to develop, improve, or train AI/ML models. The Autonomy feature represents a significant step toward autonomous content publishing, where the system earns trust through demonstrated quality on each content type before being granted publish permissions without human review.