Sanity

Sanity is a headless content management system from Sanity.io, which launched in 2017. It stores structured content in a hosted, real-time database called the Content Lake, which teams edit in the open-source, React-based Sanity Studio, and it delivers content over APIs with GROQ and GraphQL query support. AI agents are part of the platform itself. Content Agent runs conversational content operations such as document analysis, bulk edits, content creation and web searches, and is available in Slack and over an API. Agent Actions automate AI tasks from code, and Agent Context is a hosted, read-only MCP endpoint that gives external AI agents access to a project's structured content. Sanity's homepage lists Shopify, Figma, Anthropic, Spotify and Linear among the companies under "Trusted by leaders and innovators". Sanity publishes getting-started guides for Next.js, Astro, Nuxt, Remix, Svelte and Angular, and next-sanity is its official Next.js toolkit. Sanity Connect syncs product content with Shopify and with Salesforce Commerce Cloud, and a Gatsby source plugin is maintained. The official Sanity MCP server lets AI clients such as Claude, Claude Code, Cursor and Lovable create projects, migrate content to a new schema, run bulk edits and query content in plain language, and Sanity's agent toolkit gives coding agents best-practice skills for building on Sanity. Sanity has three plans, priced in USD. Self-serve plans are billed monthly with no minimum term, and Enterprise can be paid annually by invoice. Free costs $0 and includes up to 20 user seats, 2 permission roles, 2 public datasets, 10,000 documents, Content Agent, Agent Context, Agent Actions and 1,000 AI credits a month. Growth costs $15 per seat per month for up to 50 seats and adds 5 roles, private datasets, 25,000 documents, Comments, Tasks, scheduled drafts and AI Assist, with pay-as-you-go pricing above the included quotas. Growth add-ons are Dedicated Support at $799 per month, Increased Quota at $299 per month and Extra Datasets at $999 per dataset per month. Enterprise is custom-priced, with custom seats, roles and datasets, SAML single sign-on, the Media Library add-on, dedicated support with an uptime SLA, an onboarding program and 5,000 AI credits a month. Viewer seats are free on every plan, new projects get a free trial of paid features, and Sanity offers a startup program with one year of Growth free and a non-profit plan. Free plan datasets are public only, and Comments, Tasks and scheduled drafts start at Growth. SAML single sign-on, custom roles, content releases and the full audit trail require Enterprise. A Content Agent query uses 4 AI credits and each action 2 credits, and on Growth credits beyond the 1,000 included each month cost $0.05 each. Sanity is best for development and content teams that want a structured, API-first content backend that people and AI agents can both operate on. Teams that want a digital experience platform combining CMS, experimentation and personalization should consider Optimizely AI. Marketers who want AI content generation with brand voice controls rather than a content backend should consider Jasper, and teams that want AI SEO research and writing that publishes to Sanity should consider Frase. Current state Q3 2026: On September 14, 2026 Sanity released Knowledge Bases and Workflows in beta, launched Content Variants, and announced Durable Functions and extended Blueprints support as coming soon. Sanity Studio v6 made builds 2 to 9 times faster on Vite 8, and TypeGen generates TypeScript types from Studio schemas and queries. Sanity holds its own SOC 2 Type 2 report covering the Security principle, lists GDPR and CCPA compliance on every plan, and runs its backend across three data centers in a single EU region in Belgium. Its AI terms state that its generative AI providers, including Anthropic, OpenAI, Google and Pinecone, are configured not to use customer input data to train models.