Sanity

Sanity is a headless content management system founded in 2017 and headquartered in San Francisco and Oslo, Norway. Sanity differentiates itself in the headless CMS category by making AI agents a native, first-class feature across all pricing tiers including the free plan. The platform provides a hosted, real-time content database with a structured content model and API-first delivery. Sanity has built Content Agent, Agent Context, and Agent Actions directly into its infrastructure rather than treating them as add-ons. Content Agent autonomously creates, edits, validates, and publishes structured content across a Sanity project. Agent Context gives AI agents awareness of the content schema, relationships, and editorial rules so they make contextually accurate changes. Agent Actions provides the execution infrastructure that runs agent tasks within the platform. The platform is used by teams at Vercel, Figma, Cloudflare, and other high-scale digital organizations. Sanity's integration depth is a genuine strength. Native integrations include Shopify (Sanity Connect for Shopify with bidirectional sync between product content and the CMS), Salesforce Commerce Cloud (Sanity Connect for Salesforce Commerce Cloud), and Next.js with Vercel (the next-sanity package is the official integration layer). GraphQL provides a first-party API layer on top of the content lake. The official Sanity MCP server has received 22 changelog updates through May 2026. It enables AI assistants including Claude Code and Cursor to create, query, and publish structured content through the Model Context Protocol without custom integration work. No native HubSpot CMS or Adobe Experience Manager integration confirmed. Pricing is public across all individual tiers. Free at $0 forever includes up to 20 user seats, 2 permission roles, 2 public datasets, 10,000 documents, unlimited content types and locales, Content Agent, Agent Context, and Compute and Agent Actions. Growth at $15 per seat per month includes up to 50 seats, 5 permission roles, 2 private or public datasets, 25,000 documents, Comments and Tasks, Scheduled Drafts, and AI Assist writing assistance. Growth add-ons include SAML SSO at $1,399 per month, Dedicated Support at $799 per month, Increased Quota at $299 per month, and Extra Datasets at $999 per dataset per month. Enterprise is custom-priced with custom seats, roles, datasets, Media Library, SAML SSO, and dedicated support with uptime SLA. Total cost for a 5-person Growth team is $900 per year at base rate, plus pay-as-you-go compute overages for heavy agentic workloads. Sanity is not for teams without in-house engineering support. Schema setup, agent configuration, and frontend framework integration require developer involvement. Non-technical teams should evaluate Contentful (from $300/month), WordPress with WP Engine hosting (from $25/month), or Webflow CMS (from $23/month). Teams needing SAML SSO without Enterprise scale should note the $1,399 per month Growth add-on. Teams producing primarily long-form unstructured content may find Sanity's structured content model more complex than Ghost (from $9/month). Teams running high-frequency automated content operations should budget carefully for pay-as-you-go compute overages on Growth. As of Q3 2026, Sanity launched Sanity Pioneers, an early access program offering extra AI credits and direct engineering access. The MCP server reached 22 changelog updates by May 2026 with Claude Code and Cursor confirmed as supported clients. Sanity Studio v6 shipped June 9, 2026 with 2 to 9x faster builds on Vite 8. Sanity TypeGen reached general availability on June 5, 2026 for TypeScript type generation from schemas and queries. G2 rating stands at 4.7/5 from 915 verified reviews. SOC 2 Type II is Sanity's own certification covering the Security principle. GDPR fully compliant with EU customer data stored in Belgium by default. No MCP server support changes as of July 2026.