Sanity

Sanity is a headless content management system founded in 2017 and headquartered in San Francisco and Oslo, Norway, that differentiates itself in the headless CMS category by making AI agents a native, first-class feature across all pricing tiers including the free plan. The platform provides a hosted, real-time content database with a structured content model and API-first delivery. Sanity has built Content Agent, Agent Context, and Agent Actions directly into its infrastructure rather than treating them as add-ons. Content Agent autonomously creates, edits, validates, and publishes structured content across a Sanity project. Agent Context gives AI agents awareness of the content schema, relationships, and editorial rules so they make contextually accurate changes. Agent Actions provides the execution infrastructure that runs agent tasks within the platform. The platform is used by teams at Vercel, Figma, Cloudflare, and other high-scale digital organisations. Integration depth is a genuine strength. Native integrations include Shopify (Sanity Connect for Shopify, enabling bidirectional sync between product content and the CMS, with 7 changelog entries confirming active development), Salesforce Commerce Cloud (Sanity Connect for Salesforce Commerce Cloud), Next.js and Vercel (the next-sanity package is the official integration layer for the most popular React framework combination, with 4 changelog entries), and GraphQL (a first-party API layer on top of the content lake). The official Sanity MCP server, launched and continuously updated through May 29, 2026 with 22 changelog entries, enables AI assistants including Claude Code and Cursor to interact directly with Sanity projects: agents create, query, and publish structured content through the Model Context Protocol without custom integration work. No native HubSpot CMS or Adobe Experience Manager integration confirmed. Pricing is public across all individual tiers. Free at $0 forever includes up to 20 user seats, 2 permission roles, 2 public datasets, unlimited content types and locales, Content Agent, Agent Context, Compute and Agent Actions, a hosted real-time content database, and live previews and visual editing tools: the most generous free tier in the headless CMS category for agentic content capabilities. Growth at $15 per seat per month (recommended) includes up to 50 seats, 5 permission roles, 2 private or public datasets, pay-as-you-go for higher usage, Comments and Tasks, Scheduled Drafts, AI Assist writing assistance, and everything in Free. Growth add-ons include SAML SSO at $1,399 per month, Dedicated Support at $799 per month, Increased Quota at $299 per month, and Extra Datasets at $999 per dataset per month. Enterprise is custom-priced and includes custom seats, roles, and datasets, Media Library, SAML SSO, dedicated support with uptime SLA, and custom usage quotas. Total cost of ownership for a 5-person Growth team is $900 per year at base rate, plus pay-as-you-go compute overages for heavy agentic workloads. Who Sanity is not for: teams without in-house engineering support. Schema setup, agent configuration, and frontend framework integration require developer involvement. Non-technical teams should evaluate Contentful (from $300/month, stronger no-code editorial experience), WordPress with WP Engine hosting (from $25/month), or Webflow CMS (from $23/month) rather than investing in Sanity's schema-first approach. Teams needing SAML SSO without Enterprise scale should note the $1,399 per month Growth add-on: Contentful and Storyblok both include SSO at lower enterprise thresholds. Teams producing primarily long-form unstructured content may find Sanity's structured content model more complex than Ghost (from $9/month) or Webflow Editor. Teams running high-frequency automated content operations should budget carefully for pay-as-you-go compute overages on Growth, which can scale non-linearly with agent task volume. Current state Q2 2026: Sanity launched Sanity Pioneers, an early access program offering extra AI credits and direct engineering access to early adopters of agentic content capabilities. The MCP server reached 22 changelog updates by May 29, 2026 with Claude Code and Cursor confirmed as supported clients. The changelog shows a highly active development cadence across Content Agent (5 entries), Canvas (19 entries), Sanity Studio (330 entries), and the MCP server. G2 rating stands at 4.7/5 from 914 verified reviews, one of the strongest review bases in the headless CMS category. Sanity Studio v6 shipped June 9, 2026 with 2 to 9x faster builds on Vite 8 and improved default search. Sanity TypeGen reached general availability on June 5, 2026, enabling TypeScript type generation from schemas and queries for AI tooling accuracy. Privacy policy last updated May 4, 2026. SOC 2 Type II is Sanity's own certification covering the Security principle. GDPR fully compliant with EU customer data stored in Belgium by default.