Sanity

Sanity is a headless content management system founded in 2017 and headquartered in San Francisco and Oslo, Norway, that differentiates itself in the headless CMS category by making AI agents a native, first-class feature of the platform across all pricing tiers including the free plan. The platform provides a hosted, real-time content database with a structured content model and API-first delivery, and has built Content Agent, Agent Context, and Compute and Agent Actions directly into its infrastructure rather than treating them as add-ons. Content Agent is Sanity''s AI agent layer that can autonomously create, edit, validate, and publish structured content across a project. Agent Context gives AI agents awareness of the content schema, relationships, and editorial rules so they can make contextually accurate changes. Compute and Agent Actions provides the execution infrastructure that runs agent tasks within the Sanity platform. Pricing is verified live on sanity.io/pricing on May 6, 2026: Free forever at $0 includes up to 20 seats, 2 permission roles, 2 public datasets, unlimited content types and locales, Content Agent, Agent Context, Compute and Agent Actions, a hosted real-time content database, and live previews and visual editing tools. Growth at $15 per seat per month (recommended) includes up to 50 seats, 5 permission roles, 2 private or public datasets, pay-as-you-go for higher usage, Comments and Tasks, Scheduled Drafts, AI Assist (AI writing and content generation assistance), and Compute and Agent Actions, plus everything in Free. Enterprise is custom-priced and includes custom seats, roles, datasets, Media Library, SAML SSO, dedicated support and uptime SLA, onboarding program, custom historical retention, and custom usage quotas. Add-ons on Growth: SAML SSO at $1,399 per month, Dedicated Support at $799 per month, Increased Quota (50K documents, 5M API CDN requests, 1M API requests, 500GB bandwidth, 500GB assets) at $299 per month, Extra Datasets at $999 per dataset per month. Setup for a developer team takes approximately 30 minutes to configure a content schema, connect data sources, and run first Content Agent tasks. Sanity is used by teams at Vercel, Figma, Cloudflare, and other high-scale digital organisations. Security is verified live on sanity.io/security on May 6, 2026: Sanity.io is SOC 2 Type 2 certified (Security principle, Trust Services Criteria). Sanity is fully GDPR-compliant. Infrastructure runs on Google Cloud Platform with EU backend in Belgium across three data centers; GCP holds ISO 27001, ISO 27017, ISO 27018, SOC 2, SOC 3, HIPAA, and PCI DSS certifications. All data is encrypted at rest with AES and in transit with TLS. Content data for EU customers is stored in EU/EEA regions by default. Payments are processed by Stripe (PCI DSS Level 1). Limits: Content Agent and Agent Actions are included on free but compute capacity is usage-limited -- heavy agentic workloads will require Growth pay-as-you-go compute billing; SAML SSO requires the Enterprise plan or a $1,399/mo Growth add-on; private datasets require Growth ($15/seat/mo) -- free tier supports public datasets only; the platform requires developer involvement for schema setup and agent configuration, which is not suitable for non-technical teams without engineering support. TCO at Growth for a 5-person team is $900 per year base; at 10 people is $1,800 per year base, plus pay-as-you-go compute overages.