Profound Aim

Profound Aim is the always-on marketing agent inside Profound, the AI search optimization (AEO) platform that helps brands see and influence how AI answer engines describe them. Profound launched Aim on July 2, 2026, and its product page now presents it as AI Marketer, a teammate that researches, writes, reports and collaborates on a brand's marketing work. Each week it scans Profound's Answer Engine Insights, prompt volumes, agent analytics, FactCheck and benchmarking data together with the brand's own knowledge bases, sitemaps, competitive landscape and connected apps, then surfaces a ranked list of opportunities such as visibility gaps, sentiment drops, rising prompt volumes and content gaps, each with the data and reasoning behind it. Accepted opportunities become Projects with execution briefs and tasks, Aim builds ready-to-run Profound Agents to carry out each task, the team reviews and ships the work, and Aim tracks the impact on visibility rank, visibility score and citation share. It can also be prompted directly as an assistant. Profound says it serves over 1,000 enterprise brands and over one third of the Fortune 100, naming Comcast, Walmart, Campari Group, Royal Bank of Canada, Zoom, ServiceNow, Ramp, Cursor, MongoDB and Figma among its customers. Profound lists more than forty integrations. Agent Analytics connects to CDN and hosting providers including Akamai, Amazon CloudFront, Cloudflare, Fastly, Google Cloud CDN, Netlify, Vercel and WordPress. Content systems include Adobe Experience Manager, Basehub, Contentful, Directus, Drupal, Framer, Payload, Sanity and Webflow, analytics runs through Adobe Analytics, Google Analytics, Google Search Console and Looker, and lifecycle marketing through Klaviyo and Customer.io. A hosted MCP server lets external AI tools including ChatGPT, Claude Desktop, Cursor and Cline query Profound's visibility and Agent Analytics data, and external MCP connectors added in June 2026 let the platform read from and act in apps such as Slack, Granola, Notion, Atlassian, Linear, monday.com and G2. Aim's own workspace draws on connected apps, for example turning the latest Granola notes into a new project. Answer-engine tracking covers up to nine engines: ChatGPT, Perplexity AI, Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude and Exa Search. Profound has rebuilt its pricing around AI Marketer. Brands choose between a free Trial and a custom-priced Enterprise plan. The Trial is self-serve and includes limited AI Marketer credits, 50 prompts run daily for 7 days, and tracking on ChatGPT, Gemini and Google AI Overviews in one language and one region, with no history, exports or API. Enterprise is quoted and adds AI Marketer credits for the whole team, a tailored prompt-tracking plan, up to nine answer engines, Projects, custom languages and regions, ChatGPT Shopping, CSV and JSON exports, API access, dedicated support, and SSO with SAML and SOC 2 compliance. Agencies buy a separate self-serve plan, Agency Growth, at $99 per month for ten pitch workspaces, with full client workspaces as a $399 per month add-on carrying 400 credits per month each, plus a custom Agency Enterprise tier. Prices are in US dollars. The Trial does not include Projects, which are an Enterprise feature, and there is no self-serve paid plan for brands. Agent runs consume credits, and an account is configured either to bill overage or to pause when its allotment is reached. Profound's pricing FAQ says setup is instant. Profound Aim suits marketing teams at larger brands and agencies that treat AI search visibility as a managed channel and want the next actions surfaced and executed for them. Teams that want AI-visibility tracking inside a full-suite SEO platform they already run should consider Semrush AI. Teams that want generative-engine tracking and content generation in one tool should consider Writesonic. Teams that want content optimization and prompt tracking without an agentic execution layer should consider Clearscope. Current state Q4 2026: Profound launched Aim on July 2, 2026 and FactCheck, which scores the factual accuracy of AI answers about a brand against its own knowledge base, on July 14, 2026. On September 15, 2026 it raised a $180 million Series D at a $1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins, less than seven months after its $96 million Series C, and the same day announced a global AI-visibility partnership with The Estée Lauder Companies. Profound is SOC 2 Type II compliant and completed an independent HIPAA compliance assessment, conducted by Sensiba LLP, in November 2025.