Qualified

Qualified is the agentic marketing platform built around Piper, the AI SDR Agent that engages inbound buyers on the website and converts them into pipeline through autonomous video, voice and text conversations, real-time meeting booking and AI-generated follow-up email. Founded by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified was acquired by Salesforce under a definitive agreement announced in December 2025, and Salesforce completed the acquisition on 1 April 2026. The product continues to be sold and supported under the Qualified brand. Integration depth is the platform's strongest technical claim and it is unusually well evidenced. The vendor publishes dedicated integration pages for 6sense, Demandbase, Oracle Eloqua, Gong, HubSpot, Adobe Marketo Engage, Marketing Cloud Account Engagement, Outreach, Salesloft and Slack, and a vendor-verified list of roughly 36 connections spans CRM, marketing automation, sales engagement, account-based marketing, intent data, enrichment, advertising and notifications. Salesforce remains the deepest native surface, and Agentforce Marketing, Agentforce Sales and Data 360 are all named connections. A documented Enterprise API adds warehouse and CDP delivery to Snowflake, Databricks, BigQuery, Adobe AEP and Eloqua, authenticated with scoped bearer tokens, and it is bidirectional rather than read-only: the vendor states that it also accepts writes back to Qualified for leads and companies. There is no MCP server and no MCP client. Pricing is quote-only across three published tiers and no rate appears anywhere on the pricing page. Premier covers video, voice and text conversations, meeting scheduling, AI-generated emails, marketing offers, single sign-on and a multi-language agent. Enterprise adds enterprise-grade APIs, custom cookie and data-retention policies, third-party research intent signals, Salesforce Sandbox support, and multiple websites and brands. Ultimate adds multiple agent profiles, multiple production instances, and support for high-volume websites and contact databases. Every tier routes to a demo request, so a buyer cannot self-serve, cannot see a rate before speaking to sales, and cannot start a free trial. The entry tier does not include the enterprise API, the sandbox support, the intent signals or the multi-brand support that larger deployments generally need, and those sit one and two tiers up. Qualified is not the right fit for every inbound team, and three neighbours answer different questions. Chili Piper publishes its tier rates openly and is built around inbound routing, scheduling and form-to-meeting automation rather than an autonomous SDR agent, which suits a team that wants to see pricing before it books a call. Warmly leads with website visitor de-anonymization and signal-driven outbound, which suits a team whose gap is identifying anonymous traffic rather than conversing with it. Intercom Fin resolves inbound support tickets rather than generating pipeline, which is the better shape when the inbound volume is questions rather than buying intent. Teams already standardizing on Salesforce Agentforce across service and commerce should look at how the two overlap before buying both. Current state Q3 2026: Salesforce completed its acquisition of Qualified on 1 April 2026 and the site now carries a from Salesforce lockup. The vendor is promoting custom AI SDR avatars, built with Tavus as a named generative-avatar subprocessor. Generative AI is delivered through OpenAI, Azure OpenAI and Google Cloud AI, all named on the vendor's own subprocessor register, so the platform runs third-party models rather than its own. The trust center publishes SOC 2 Type II, GDPR and CCPA and nothing else, with the SOC 2 report available on request. Data enrichment partners including ZoomInfo and Clearbit may use personal data to improve their own scoring models under the data processing addendum, which is a separate question from model training: the privacy policy states plainly that customer information is not used to develop, improve or train generalized AI or ML models.