Qualified

Qualified is the agentic marketing platform purpose-built around Piper, the AI SDR Agent that engages and converts inbound buyers at scale through autonomous conversations, real-time meeting booking, and pipeline generation. Founded in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified has grown into a defining brand in the agentic marketing category with 1,508 G2 reviews at 4.9/5, the highest-rated product in the conversational marketing category. Pricing is enterprise-only with no public self-serve tier across three tiers. Premier covers video, voice, and text conversations, meeting scheduling, AI-generated emails, marketing offers, SSO, and multi-language agent. Enterprise adds enterprise-grade APIs, custom cookie and data retention policies, third-party research intent signals, Salesforce Sandbox support, and multiple websites and brands. Ultimate adds multiple agent profiles, multiple production instances, and support for high-volume websites and contact databases. Public benchmarks place Qualified deployments in the $50,000-$500,000+ per year range depending on company size, traffic volume, and tier selected. Implementation typically runs 2-6 weeks including discovery, CRM integration, website chat installation, ICP configuration, and marketing team rollout. Qualified's integration platform is one of the deepest in the category, spanning 17+ native connections across CRM (Salesforce native, HubSpot), marketing automation (Marketo, Pardot), sales engagement (Outreach, Salesloft), ABM (6sense, Demandbase), account-based ads (LinkedIn Ads, RollWorks), data enrichment (Clearbit, ZoomInfo), research intent (Bombora), alerts and notifications (Slack, Microsoft Teams), and meetings (Zoom, Google Calendar). Salesforce remains the primary CRM with the deepest native architecture, but HubSpot is also supported for teams not on Salesforce. Qualified's differentiation versus Drift, Intercom, and other conversational marketing platforms is the agentic SDR positioning. Rather than positioning around chatbots (Drift pattern) or messaging (Intercom pattern), Piper handles inbound buyer conversations end-to-end: qualifying intent, answering product questions with face-to-face video conversations, booking meetings, sending personalized AI-generated emails, and routing to human reps when appropriate. Qualified does not access or use customer content for any purpose other than providing, maintaining and improving the Qualified services. Not appropriate for SMB teams that cannot justify $50K+/year enterprise pricing, or organizations where buyers strongly prefer immediate human contact over AI-led conversations. Teams not on Salesforce can use HubSpot but will get less integration depth than Salesforce-native deployments. Qualified is SOC 2 Type II certified and GDPR compliant. Q3 2026: PiperX product reveal announced with expanded multi-modal conversations, full-funnel management, cross-channel engagement, and seamless CRM integration. New Ultimate pricing tier launched for high-volume deployments with multiple agent profiles and production instances.