Spara

Spara is a GTM AI agent platform that holds the opening conversation with inbound B2B buyers across website chat, email, voice, SMS and interactive AI product demos, then qualifies them, routes them and books meetings with the sales team. Agents are trained on a company's website, sales collateral and training guides and are configured in a no-code editor with testing, A/B testing and analytics. Workflows chain email, text, phone call, wait, condition, research and CRM steps as multi-step sales motions, and an outbound mode drafts follow-ups from buyer signals and pipeline stage. Spara, Inc. is based in New York, was founded in 2023 by CEO David Walker and CTO Zander Pease, and launched publicly in September 2025 with a $15 million seed round led by Radical Ventures and Inspired Capital.

Spara documents native bidirectional data syncs with Salesforce, HubSpot and Marketo, so agents can read what the CRM already holds and write conversations and qualification data back. Meetings book through Calendly, Cal.com, Chili Piper, RevenueHero, Zoom Scheduler or HubSpot calendars, alerts go to Slack, Microsoft Teams or Webex, and knowledge can sync from Google Drive, Notion, Confluence and SharePoint. Visitor deanonymization runs through Vector and Bombora and lead enrichment through Explorium. Developers get a Web API, webhooks and a JavaScript API, and a documented MCP server lets Claude or ChatGPT inspect a workspace's agents, analyze performance and draft configuration changes for review.

Spara publishes two flat-rate plans in USD, both billed annually. Starter, from $2,100/mo billed annually, covers chat, email and workflows, and Growth, at $3,750/mo, adds voice, AI product demos, visitor deanonymization and A/B testing. Enterprise is priced on request and adds text and SMS, multivariate testing, SSO and SAML, and API access. Every plan includes unlimited seats, an assigned customer success manager and forward-deployed engineer, white-glove onboarding, a 14-day go-live SLA, weekly agent optimizations, lead enrichment and role-based access control.

Voice, AI product demos, visitor deanonymization and A/B testing start on Growth, and SMS, multivariate testing, SSO and SAML, and API access are Enterprise features. Both published plans are billed annually, there is no free plan or self-serve trial, and every plan starts with a sales conversation.

Spara suits mid-market and enterprise B2B teams with steady inbound website traffic that want one agent to qualify and book across chat, email, voice and text, with a vendor team running onboarding. Teams that want an on-camera AI representative that also joins live sales calls should look at 1mind. Teams standardized on Salesforce's own product family should look at Qualified, and teams whose main need is routing inbound leads to the right rep and booking the meeting should look at Chili Piper.

Current state Q4 2026: Spara lists Justworks, Zeta Global, CrewAI, Rho, TinyMCE, Housecall Pro and Mindbody among its customers, and its Mindbody case study reports 10.3% more MQLs converted to SQLs against a control. The company states SOC 2 Type II and GDPR compliance, hosts on Google Cloud with customer data in U.S. data centers, and names OpenAI, Anthropic and ElevenLabs among its subprocessors. Its privacy statement, effective December 9, 2025, says customer content is not used to train or improve its models by default.