Demandbase

Demandbase is an enterprise B2B account-based platform that combines AI intent data, account identification, native B2B advertising, sales intelligence and orchestration for GTM teams selling into named accounts. It competes directly with 6sense and Terminus. Its differentiator is breadth: display, video and audio advertising aimed at executives inside target accounts sits in the same platform as the intent and identification layer, rather than being bought separately from a consumer-first DSP. The clearest capability to verify in 2026 is Demandbase MCP, which the vendor documents on a dedicated page. It makes account intelligence, buying groups and intent signals available inside AI assistants, so it is a server that external clients connect into rather than a client that reaches out. The vendor names ChatGPT, Claude, Gemini and Copilot, and states that Salesforce, Gong, Outreach and Sendoso connect through the same single MCP connection. It is positioned as enterprise-ready, respecting existing permissions, governance policies, authentication controls and audit requirements. No launch date is published, so none is asserted here. Integration breadth is the field a buyer should probe hardest, because it is the one this listing can least verify. The Demandbase Marketplace runs on a separate host and its browsable directory could not be read during verification. The landing page surfaces roughly two dozen partner links, and the integrations path returns a genuine 404 against that host's own control. Gong, Adobe and G2 are visible there, alongside Claude and Copilot listings. The connectors recorded on this listing, including Salesforce, HubSpot, Marketo, LinkedIn Ads, Google Ads, Slack, Outreach and Salesloft, are carried forward as unconfirmed rather than verified, and no integration count is published on any surface we could reach. Pricing is genuinely quote-only and the pricing page confirms it: zero dollar amounts, zero currency codes, no tier names, no feature comparison and a contact form as the only path forward. There is no free tier and no self-serve trial. Currency is therefore moot rather than unestablished. Two cost facts do matter and are published: Advertising Cloud media spend is billed separately from the platform license, so a buyer is budgeting two lines rather than one, and there is no published contract term shorter than annual. Demandbase is not the right fit for SMB or mid-market teams, nor for organizations that have not yet built the CRM data quality and cross-functional revenue operations an ABM platform assumes. Intent scoring is only as good as the account data underneath it. For teams wanting account-based targeting without a dedicated ABM vendor, HubSpot bundles ABM features into its higher Marketing Hub tiers. For B2B prospecting data and contact enrichment, Apollo.io starts at $49/mo billed annually. For the closest direct comparison, 6sense is also quote-only at custom pricing. Current state Q3 2026: Demandbase publishes a SafeBase trust site at trust.demandbase.com carrying SOC 2 and ISO/IEC 27001 under its compliance section, with a named SOC 2 Type 2 report and 2024 and 2025 penetration test reports among its documents. Every document is gated behind an access request. The published security program covers infrastructure, application, endpoint, vendor and physical security plus annual independent third-party penetration testing. GDPR is not claimed anywhere on the trust site, the privacy notice, the security policy or the terms of use, though Demandbase does appoint an EU Representative.