Demandbase

Demandbase is the enterprise B2B ABM (account-based marketing) platform that combines AI-powered intent data, account identification, advertising, sales intelligence, and orchestration in a unified system designed for B2B GTM teams. Founded in 2007 and acquired/merged with Engagio in 2020, Demandbase has grown into a defining brand in the ABM category alongside 6sense and Terminus, serving enterprise B2B SaaS, technology, and services companies that target named accounts rather than broad consumer markets. Pricing is enterprise-only with no public self-serve tier. Public benchmarks place Demandbase deployments in the $100,000-$500,000+ per year range depending on company size, modules selected (ABM Platform, ABX Cloud, Advertising Cloud, Sales Intelligence, Data), and account coverage. Implementation typically runs 6-16 weeks including CRM integration (Salesforce, HubSpot), advertising platform integration, intent data setup, and GTM team rollout. Demandbase customers typically also pay separately for media spend on the Demandbase Advertising Cloud, similar to other DSP arrangements. Demandbase's differentiation versus 6sense and Terminus is the broader platform breadth combined with native B2B advertising capabilities: rather than focusing primarily on intent data and signal scoring (6sense pattern) or display advertising (Terminus pattern), Demandbase combines intent data, account identification, B2B-specific advertising (display, video, audio for B2B audiences), sales intelligence, and orchestration in a single platform. This positions Demandbase as the broader ABM platform choice for B2B GTM teams that want to consolidate ABM tooling rather than stitch together specialized tools. Demandbase AI capabilities include AI-powered intent data scoring, AI account identification across web visits and ad impressions, AI-driven sales recommendations, conversational AI for sales reps, and AI-powered advertising optimization. The platform integrates natively with Salesforce, HubSpot, Marketo, Microsoft Dynamics, and major B2B sales and marketing tools. Demandbase serves customers including Salesforce, Microsoft, IBM, Adobe, and 1,500+ B2B enterprise customers. The platform operates under SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.