Demandbase

Demandbase is the enterprise B2B ABM platform that combines AI-powered intent data, account identification, B2B advertising, sales intelligence, and orchestration in a unified system designed for enterprise B2B GTM teams targeting named accounts. Founded in 2007 and merged with Engagio in 2020, Demandbase has established a defining brand in the ABM category alongside 6sense. The platform serves enterprise B2B technology, SaaS, and services companies. Award-winning customers confirmed through the ABM Vanguard Awards program include Modern Health (2025 ABM Trailblazer), GoCardless (Revenue Revolution), Palo Alto Networks (Data Dynamo, tripling industry benchmarks for ad lift rates), Stanley Black & Decker (Customer Experience Champion), and Achievers (One-Team Wonder). The platform differentiates from 6sense and Terminus by offering broader ABM platform breadth with native B2B advertising capabilities. Display, video, and audio targeting reaches executives at named accounts with B2B targeting precision that consumer-first DSPs cannot match. The Demandbase Marketplace lists 56 confirmed integrations organized across Advertising, BI and Analytics, CRM and MAS, Sales Engagement, Conversational Marketing, Direct Mail, Email and Calendar, Intent and Data, and Workflows categories. Named integrations include Adobe Analytics, Adobe Marketing Cloud, Gong, Google Analytics, HubSpot Sales Hub, LinkedIn, Marketo, Microsoft Dynamics 365, Microsoft Power BI, Optimizely, Pardot, LeanData, Integrate, OpenAI, and G2. Demandbase operates an official MCP server. The marketplace explicitly lists Claude with the description of connecting Claude to Demandbase data via the MCP server to build and execute GTM plans. Microsoft Copilot and Gemini are also listed as official AI integrations. Teams evaluating specific sales engagement connectors should verify current connector depth directly as marketplace descriptions vary. Pricing is enterprise-only with no public self-serve tier and no pricing information on the pricing page. The pricing page presents a contact form only. No tier names, pricing ranges, or feature comparisons are published. Implementation typically runs 6 to 16 weeks for enterprise deployments including CRM integration, advertising platform integration, intent data setup, and GTM team rollout. Customers deploying the Advertising Cloud pay separately for media spend on top of the platform fee. Total cost of ownership includes the platform license and a separate B2B media budget. Demandbase is not the right fit for SMB and mid-market B2B teams, or for organizations that have not yet built CRM data quality and cross-functional GTM operations required to run an ABM platform at enterprise scale. HubSpot Sales Hub ABM features are built into Marketing Hub Professional at $800 per month and Enterprise at $3,600 per month. These are the practical starting point for B2B teams under 100 employees wanting account-based targeting without a dedicated ABM vendor. For intent-data-focused ABM with autonomous AI agents, 6sense provides a free Sales Intelligence entry tier. For B2B prospecting data and contact enrichment at lower spend, Apollo.io starts at $49 per user per month. Q2 2026 state: Demandbase holds SOC 2 Type II certification (report available under NDA per the security policy at trust.demandbase.com) and GDPR compliance with a dedicated EU Representative. The security program covers infrastructure security, application security, endpoint security, vendor security management, physical security, and annual independent third-party penetration testing. The official MCP server enables GTM teams to connect Claude, Copilot, and Gemini to Demandbase account data, intent signals, and GTM workflows through natural language. Demandbase was named a Top 75 Partner Ecosystem in the 2026 Ecosystem Compass. G2 profile shows 4.4/5 across 1,989 verified reviews in the Account-Based Marketing Software category.

Free · Every Two Weeks

AI Agent Price & Rating Tracker

Price changes, new agent launches, acquisitions, and rating updates across 330+ AI agents, verified against live vendor data every 14 days.

No spam. Unsubscribe anytime. We never share your email.