Attentive AI

Attentive is a marketing platform for consumer brands that sends personalized messages across SMS, email, RCS and push notifications, with agentic AI built into each stage of the program. Attentive reports more than 8,000 brands as customers, and its case studies include Urban Outfitters, CB2, Pura Vida and SwimOutlet. The company was founded in 2016 as Franklin Mobile, is headquartered in New York with offices in San Francisco, London and Sydney, and lists more than 1,000 employees. Forbes named Attentive to its Cloud 100 list in the top 20 in 2025, its fifth consecutive year on the list, and Attentive reported powering more than $29 billion in revenue for its customers over the prior year. In August 2026 Attentive won the ADWEEK Tech Stack Award for Best Agentic AI Platform.

The AI is sold in four tiers. AI Essentials, included with every plan, writes on-brand SMS and email copy and builds retargeting campaigns, and Attentive cites 50% time saved and 10% more purchases. AI Grow, launched in August 2026, learns how shoppers browse and chooses when and in what format to show sign-up units, building on the patented two-tap sign-up, with a cited 20% lift in SMS and email subscribers. AI Pro recognizes more site visitors and refines campaign audiences with Audiences AI and per-subscriber timing with Send Time AI, with a cited 20% or more revenue lift. AI Journeys adapts each triggered message, including copy, product recommendations, images and calls to action, to what the shopper is doing, with a cited 50 to 100% lift in sales. Brand Voice 2.0 followed in June 2026, and AI Reporting launched in September 2026 alongside the new AI Pro. All of these figures are published by Attentive.

Attentive MCP connects Claude, ChatGPT and other compatible AI assistants to approved Attentive data and workflows. Account permissions carry over, and each connection is set up with the access level the team chooses, including whether the assistant can make changes. Developer documentation covers the MCP server, REST APIs, webhooks, custom apps and SAML single sign-on. Attentive describes more than 100 integrations, including Shopify, Salesforce Commerce Cloud, BigCommerce, Magento, WooCommerce, Snowflake, Yotpo, Okendo, LoyaltyLion, Gorgias, Recharge, AfterShip, Bazaarvoice and Zendesk. The Attentive Signal identity tag ties site activity to a phone number, and the platform sends messages in more than 20 countries with built-in compliance tools.

Pricing is quote-only. Attentive prices on the number of messages sent, subscriber list size, channels and AI tools. Channel packages cover SMS, email, RCS and push together, text and email, or text only. AI Essentials is included with all plans, AI Pro and AI Grow are each a flat monthly fee, AI Journeys is billed per click, and a custom all-in package is available. A free trial is offered after a demo. Attentive does not publish a setup timeline for the full platform. It states that RCS agents can go live in as little as two to four weeks.

Attentive suits ecommerce and retail brands that run SMS and email at volume and want AI to handle copy, sign-up timing, audiences and triggered journeys under brand controls. Teams that want published, self-serve pricing for email and SMS should look at Klaviyo AI. Teams that want to identify anonymous site visitors and send them into an existing email platform rather than replace it should look at Customers.ai. Brands whose main channel is Instagram direct messages should look at Inro.

Current state Q4 2026: Attentive runs four AI tiers (Essentials, Grow, Pro and Journeys) across SMS, email, RCS and push, added AI Grow in August 2026 and the new AI Pro and AI Reporting in September 2026, and offers Attentive MCP for Claude and ChatGPT. Its Trust Center lists SOC 2, GDPR and CCPA, with a SOC 2 Type 2 report behind a request gate. On training, the Attentive AI Terms state that third-party AI services may retain rights to use aggregated, anonymized data and de-identified prompts and output, including to train their models, and the Attentive homepage describes AI models trained on the top-performing messages of each brand. The master subscription agreement limits the use Attentive makes of customer data to providing and improving the service.