Attentive AI

Attentive is an AI-powered marketing platform for personalized messaging across SMS, email, RCS, and push notifications, serving over 8,000 brands including Urban Outfitters, CB2, and Pura Vida. Founded in 2016 and headquartered in New York, Attentive has raised over $436 million from investors including Coatue, Sequoia Capital, IVP, and Bain Capital Ventures. The platform powered more than $29 billion in revenue for customers in the year ending September 2025 and ranks in the Forbes Cloud 100 Top 20 for five consecutive years. Attentive embeds agentic AI across four product tiers. AI Essentials generates on-brand SMS and email copy and builds retargeting campaigns that reach the right audience, claiming 50% time saved and 10% more purchases. AI Grow amplifies Attentive's patented two-tap sign-up technology by learning how shoppers browse and predicting the perfect moment to show sign-up units, with adaptive logic automatically selecting the ideal format so messages never feel intrusive. AI Pro includes Identity AI to recognize more site visitors beyond the browser cookie and build richer subscriber profiles, Audiences AI to automatically refine campaign audiences using historical and real-time data by adding subscribers likely to purchase and removing those unlikely to buy, and Send Time AI to send messages when each subscriber is most likely to engage. AI Journeys adapts every triggered message to what each shopper is doing and what they care about, personalizing copy, recommendations, images, and calls to action while built-in controls keep every message on brand. Timing and frequency are based on each subscriber's behavior across the entire buying lifecycle. Integration depth is strong with 150+ pre-built integrations covering ecommerce platforms, CRM systems, analytics tools, loyalty programs, and data warehouses. The Attentive Signal identity tag provides reliable identity tied to phone number. The platform includes a comprehensive data platform with identity resolution, a marketing suite with patented two-tap sign-up, pre-built cross-channel journeys, campaign builders, A/B testing frameworks, and a creative brand kit. Enterprise-grade foundations include industry-leading deliverability, multi-availability zones, flexible scaling, built-in TCPA and compliance tools, and robust security features. Pricing is custom and based on the number of messages sent, subscriber list size, channels used, and premium AI tools selected. Attentive offers modular plans that combine channels and AI tiers. Channel packages include SMS/email/RCS/push (recommended), text and email, and text-only options. No published dollar amounts are available. A free trial is available after demo consultation. Attentive is not the right fit for B2B companies or organizations outside ecommerce and retail: the platform is purpose-built for consumer brands with high-volume messaging needs. Teams with small subscriber lists under 5,000 contacts will find the platform overbuilt and the custom pricing difficult to justify. Brands already invested in Klaviyo (pricing from $20/month with public tiers) may find the custom pricing and sales-required evaluation process slower than self-serve alternatives. Organizations needing a general-purpose marketing automation platform with deep CRM workflow integration should evaluate HubSpot Marketing Hub or Salesforce Marketing Cloud instead. Current state Q2 2026: Attentive positions itself as an agentic AI marketing platform with four AI product tiers (Essentials, Grow, Pro, Journeys). The platform operates across SMS, email, RCS, and push notifications in 20+ countries. SOC 2 Type II, GDPR, and CCPA certifications confirmed via the Attentive security status page. G2 shows 1,383 reviews at 4.5/5 as of June 2026. Forbes Cloud 100 Top 20 for five consecutive years with over $29 billion in customer revenue powered annually.