Ada

Ada is an enterprise agentic customer experience (ACX) platform. Its AI agents resolve customer conversations across voice, chat, email, Messenger, WhatsApp, SMS, Instagram, in-app and custom channels from one Reasoning Engine, and Ada pairs the software with an ACX operating model and expert team so the customer's own team manages and coaches its agents. Ada says it has been AI-native since 2016.

Ada Computer, its newest release, gives an agent three kinds of tools to complete a customer's task rather than only answer it: API tools, code tools and MCP tools, each switched off until the team turns it on, with a record of every step. Playbooks automate frequent, high-volume procedures, and voice agents run on the same Reasoning Engine.

Ada lists integrations with Salesforce, Zendesk, ServiceNow, Kustomer, Genesys, NICE CXone, Amazon Connect, Twilio Flex, Gladly, Gorgias, Help Scout, Freshworks, Dixa, Microsoft Dynamics and Aircall for knowledge and human handoff, plus the airline systems Amadeus, Sabre and Galileo by Travelport. A developer toolkit adds APIs, SDKs and an MCP server that connects Ada to AI assistants such as Claude and ChatGPT.

Pricing is custom. The pricing page leads to a 30-minute expert review, a custom demo and a business case, with no published rates. G2 reviewers report about 2 months to implement.

Ada's homepage lists HIPAA, SOC 2, GDPR, PCI DSS and AIUC-1 compliance, and Ada says it was the first CX company certified to AIUC-1. Its trust page states zero data retention with LLM providers and that customer data is never used to train models, with role-based access, MFA and audit logging.

Teams comparing enterprise AI agents can look at Sierra and Decagon, both sold on custom pricing. Teams that want a helpdesk with an AI agent and published prices can compare Intercom (from $29/mo billed annually) and Zendesk AI (from $19/mo billed annually).

Current state Q4 2026: Ada reports 550+ enterprise AI agents deployed, 6.4 billion customer interactions handled, an 84% automated resolution rate and 99.9% platform uptime, with measured outcomes across 350+ businesses. Recent news includes Malaysia Airlines selecting Ada, an AWS Travel and Hospitality Competency and a Medallia partnership. Published case studies include monday.com, Grab, Checkr, IPSY, Cebu Pacific, Life360, GoFundMe and Loop Earplugs.