Magic Hour

Magic Hour is a creative AI platform for generating and editing video, images and audio, with tools such as face swap, image-to-video and text-to-image. The same tools are available through web apps, a REST API and a hosted MCP server listed in the official MCP registry, so an AI agent can request media, check the account's credit balance and retrieve the results. The vendor also publishes agent skills for media generation tasks. Generation runs asynchronously and draws on the account's credits.

The vendor's published USD list prices are Creator at $19 month-to-month or $144 billed yearly, Pro at $39 or $300 yearly, and Business at $99 or $792 yearly. The pricing page itself shows local currency, so visitors outside the US see different figures. A Free tier allows limited generations for personal, non-commercial use, and paid plans add watermark-free exports and commercial use.

Magic Hour suits creators and developers who want generated media available both in a browser and to their own AI agents. Teams wanting an agent that turns a brief or script into a finished video should look at Invideo. Teams wanting long videos cut into short social clips should look at Opus Clip. Teams wanting articles and blog posts turned into branded video should look at Lumen5.