Lumen5

Lumen5 is the AI video maker purpose-built for marketers, content creators, businesses, and learning and development teams. The platform turns text content (articles, blogs, scripts, social posts) into branded video content at scale without dedicated video production teams. Founded in 2017, Lumen5 serves over 5 million companies globally. Its core workflow is text-to-video: paste a blog URL, article, or script, and Lumen5 generates a branded video with stock footage, AI voiceover, animations, and captions in minutes. Integration depth: Lumen5 connects directly with enterprise digital asset management platforms including Acquia, Brandfolder, and Bynder. This enables marketing and L&D teams to pull approved brand assets into video production without leaving their DAM environment. Social publishing integrations cover YouTube, LinkedIn, and Facebook for direct video distribution. A public API supports enterprise workflow integration. Notable gaps: no Salesforce or HubSpot integration for content-to-pipeline attribution. No Wistia or Vidyard video hosting integration. No Adobe Creative Cloud or Canva AI cross-tool workflow. No MCP server support as of July 2026. Pricing follows a tiered subscription model with monthly and yearly options (yearly saves 25%). Free at $0/month covers basic video creation with Lumen5 branding, max 2-minute videos, and 5 videos per month. Basic at $19/month (yearly billed) removes Lumen5 branding, adds 1,000+ AI voices with 240 AI voice minutes per year and 12 animation minutes per year. Starter at $59/month (yearly billed) adds 1080p resolution, 50M+ stock photos and videos, customizable brand kit, 720 AI voice minutes per year, and 1 voice clone. Pro at $149/month (yearly billed) adds Shutterstock editorial media, custom watermarks and fonts, multiple workspaces, 2,160 AI voice minutes per year, and 3 voice clones. Team tier is custom-priced for enterprise teams with SSO, customer success manager, professional services, invoiced billing, and custom AI model usage. Monthly billing is available but costs approximately 25% more. Lumen5 is not for teams needing precision video editing, motion graphics, or complex post-production. Adobe Premiere (from $55/month), DaVinci Resolve (free), or Descript (from $24/month) are better suited for those workflows. Teams needing AI clipping from existing long-form video should evaluate OpusClip (from $15/month). Teams requiring social listening or comprehensive publishing analytics should evaluate Sprout Social (from $199/seat/month) or Hootsuite (from $99/month). The free tier includes Lumen5 watermark branding; professional use begins at Basic ($19/month yearly). As of Q3 2026, Lumen5 shipped voice cloning in May 2026 with per-tier allocation (Starter 1 clone, Pro 3 clones). Magic Brand Kit uses AI to generate a brand kit from a URL. A redesigned Create tab centralizes all creation workflows. Video translation is available across plans. G2 rating stands at 4.5/5 from 70 reviews. Trustpilot shows 72 reviews at 4.1/5. Security compliance includes GDPR and CCPA. Lumen5 does not hold its own SOC 2 certification as of July 2026. No MCP server support confirmed.