Lumen5

Lumen5 is an AI video maker for marketers, internal communications and learning and development teams. It turns blog posts, scripts, documents and ideas into branded videos, building a first cut with stock or AI-generated media, AI voiceover, captions and animation that the user then edits in a drag-and-drop editor. Lumen5 says more than 5 million companies use it, and its pricing page quotes Siemens on cutting video production from weeks to hours. In September 2026 Lumen5 launched Agent, a conversational way to create and edit videos: the user describes the length, style and media, Agent builds the video scene by scene, and changes are requested in the editor until the draft is right. Other tools include an AI clip maker that cuts long videos into short clips, Animated Explainer videos generated from documents and text, Magic Brand Kit, which builds a brand kit from a website, reusable Blueprints templates, voice cloning, screen recording and video translation. Lumen5 connects to the Acquia, Brandfolder, Bynder, Cloudinary and Frontify asset libraries, to Okta and Microsoft Azure for single sign-on, to Slack for link unfurling and to the Hootsuite media library. DAM integrations and single sign-on are part of the Team plan. Videos can be published to Facebook, and a connected YouTube channel lets Lumen5 handle copyright claims on its videos automatically. No MCP server was published as of September 2026, and neither the integrations page nor the sitemap mentions one. Prices are in USD. Free costs nothing and allows 5 videos a month of up to 2 minutes at 720p, with a Lumen5 outro. Basic is $19 per month billed yearly or $29 month to month, Starter $59 yearly or $79 monthly, and Pro $149 yearly or $199 monthly. Starter adds 1080p, a licensed stock library of more than 50 million assets and a brand kit, and Pro adds Shutterstock editorial media, font and watermark uploads and three workspaces. Team is custom-priced, billed yearly and sold through sales, and adds single sign-on, DAM integrations, approval workflows, bespoke templates, a customer success manager and invoiced billing. No card is needed to start on Free. What the entry tier does not buy: AI voiceover and animation are metered by the year. Basic includes 240 AI voiceover minutes and 12 animation minutes a year, Starter 720 and 24, and Pro 2,160 and 60. Basic stays at 720p, every paid plan below Team is a single user, and videos are capped at 10 minutes. Translations are limited to 12 a year on Basic and Starter and 60 on Pro. Lumen5 suits marketing, communications and training teams that need a steady flow of branded video from existing written content without a video editor. Teams cutting long recordings into social clips should also look at Opus Clip, teams generating video from a prompt should compare Invideo and Magic Hour, and sales teams sending personalized video messages should look at Vidyard. Current state Q3 2026: Lumen5 launched Agent in September 2026 and Animated Explainer videos in July 2026, after adding voice cloning in May. Its trust center states that it does not currently hold SOC 2 or ISO 27001 certification, and the SOC 2 report it publishes belongs to Google Cloud, its hosting provider, not to Lumen5. The trust center also offers CCPA compliance documentation. Lumen5 does not publish which AI models it uses or whether customer content is used to train them.