Surfer

Surfer is an AI visibility and content optimization platform operated by Surfer Sp. z o.o. of Wroclaw, Poland, and marketed as Positive Surfer within the Positive group. It has operated since 2018, when it introduced the Content Score, and the vendor states 150,000+ customers in 159+ countries. Surfer AI Tracker follows how a brand appears in answers from ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity AI, reporting mention rate, position, share of voice, sentiment, mention gaps and cited sources, read from each engine's front-end answers. The Content Editor scores drafts live with an AI SEO Content Score that combines search ranking signals with AI citation likelihood, and the platform adds Surfer AI article generation, Auto-Optimize, the Surfy assistant, Content Audit with ranking drop alerts, a Topical Map, and an AI detector and humanizer.

Surfer publishes a first-party MCP server at mcp.surferseo.com with OAuth sign-in, announced as out of beta in October 2026. The vendor documents setup for Claude, Claude Code, ChatGPT, OpenAI Codex and Cursor, and a connected assistant can track AI visibility, pull recommendations, create Content Editors, generate and update articles and schedule reports. Native integrations cover Google Docs and WordPress from Standard, Contentful from Pro and Zapier on Peace of Mind, alongside Looker Studio, guideline integrations with ChatGPT Canvas and Jasper, and the free Keyword Surfer Chrome extension. API access is listed on Peace of Mind and Enterprise.

Prices are in USD on every plan card. Billed yearly and paid upfront, Discovery is $49 per month, Standard $99, Pro $182 and Peace of Mind $299, and month to month the same plans are $59, $119, $219 and $359. AI Search Analytics, sold as its own plan for AI visibility tracking, is $82 per month billed yearly or $95 month to month and includes 50 AI prompts refreshed daily, 5 brand workspaces and the MCP server. Enterprise is custom-priced through a Talk to Surfer Expert path and adds SSO, white-label, custom limits and an advisory program. The help center describes a 7-day free trial of the Pro plan.

Discovery covers one seat, 10 tracked pages and 120 documents a year on annual billing, where credits reset yearly, or 10 documents on monthly billing, and it does not include AI visibility tracking, integrations or the MCP server. AI visibility tracking starts at Standard with 25 prompts refreshed weekly in ChatGPT, daily refresh across all five engines starts at Pro, and the MCP server is included on AI Search Analytics, Pro, Peace of Mind and Enterprise. Seats are 1 on Discovery, 3 on Standard, 5 on Pro and 10 on Peace of Mind. The vendor states Surfer has no backlink index and no technical crawling or Core Web Vitals auditing.

Surfer suits in-house content and SEO teams and agencies managing several brands that want AI visibility measurement and the content tooling to act on it in one platform. Teams that need brand voice, product facts and audience rules governed across many writers and channels should consider Jasper, which also connects to Surfer guidelines.

Current state Q4 2026: Surfer took its MCP server out of beta in October 2026, made the whole app available in French and Polish, rebuilt its WordPress plugin around the full Content Editor, and released Agent Analytics and a new Topical Map in beta. Enterprise is now listed as custom tailored packages. The vendor's enterprise page states compliance with GDPR and lists SSO on Enterprise, and the Positive group describes its infrastructure as made and hosted in Europe.