Nectar Agent

Nectar Agent is the autonomous AI agent inside Nectar Social's platform for consumer brands. It replies to comments, DMs and messages on social in a brand voice trained on the brand's tone, content and customer history, and routes anything that needs a person to the team. Brands set the guardrails and can run each channel or topic on autopilot or with human-in-the-loop review. Nectar Social, legally Mihafa Inc., was founded in 2023 by sisters Misbah and Farah Uraizee, who previously held product and engineering leadership roles at Meta. It raised $10.6M in June 2025 and a $30M Series A in May 2026, led by Menlo Ventures and its Anthology Fund with True Ventures, GV and Kinship Ventures, when Nectar Agent officially launched.

Beyond replies, the platform covers social listening across comments, DMs, stories, video frames and audio, competitor and creator tracking with earned media value, giveaways and product drops, product recommendations inside conversations, and post-level performance and revenue dashboards. Nectar states that its listening surfaces trends 48 hours faster and captures 3 times more feedback than legacy tools.

Nectar has official data partnerships with Meta, TikTok, LinkedIn, Reddit and X, and names deep integrations with Klaviyo and Attentive for retargeting, plus CRM and revenue attribution sync. A REST API is available to customers whose order form includes it, under separate API terms. In October 2026 Nectar launched Nectar MCP, a Model Context Protocol server that connects a brand's Nectar data to Claude, ChatGPT, Gemini and other MCP-compatible agents through OAuth. It only reads for now: owned content and analytics, community mentions and competitive listening, with publishing, replies and DMs on the roadmap. Developer documentation sits behind a customer login.

Pricing is quote-only. There is no pricing page, Nectar MCP is priced on a sales call, and a demo is required before any cost is known. Nectar's SLA commits to 99.5% monthly availability, with service credits below that.

Nectar's homepage states SOC 2 Type II compliance, single sign-on and role-based access control, and its DPA offers customers the most recent SOC 2 Type II report on request. Its privacy policy states that it does not use customer data to train, fine-tune or improve any AI models, its own or third parties', and the DPA bars third-party model providers from training on identifiable customer personal data.

Teams that want self-serve publishing and scheduling with a free trial can compare Sprout Social (from $79/mo billed annually) and Hootsuite (from $99/mo billed annually). Brand24 covers social listening on its own. Intercom Fin (from $0.99 per outcome) handles AI support across email, phone and web chat rather than social.

Current state Q4 2026: Nectar says it handles more than 10 million conversations a week, has engaged over 50 million consumers and has attributed $100 million in revenue to social. Named customers include e.l.f. Beauty, Babylist, Figma, Graza, Liquid Death, Kosas, Caraway, Goop, Nordstrom, Bath & Body Works, Jones Road Beauty, Daily Harvest, Prose and Portland Leather Goods. Portland Leather Goods reports a 2.25 times increase in social response rate, $10.2 million in revenue attributed to social in under a year and 40 hours a week of manual brand safety moderation saved, and Glamnetic reports roughly 80 percent automation. The G2 profile has no reviews and there is no App Store app, so there is no independent review corpus yet.