Lately

Lately is an AI social media content generation and management platform that uses AI to repurpose long-form content (blog posts, podcasts, webinars, and videos) into platform-specific social media posts at scale. The core workflow: a user uploads or connects a long-form content source, and Lately's AI generates dozens of social posts tailored for LinkedIn, Twitter, Facebook, and Instagram from that single source. The AI learns from engagement data over time, improving which content elements and formats perform best for a given brand voice. Lately serves content marketers, agencies, and B2B brands with consistent long-form content output who need to multiply distribution without adding headcount. The Kately AI agent (the company's next-generation autonomous social media management product) is in development and on waitlist as of Q2 2026 with no confirmed general availability date. Lately connects to content sources via RSS feeds for blog content and via direct upload for audio and video files. Social platform integrations cover LinkedIn, Twitter, Facebook, and Instagram for scheduling and publishing. The platform includes a dedicated Hootsuite connector for teams already using Hootsuite, and integrates with HubSpot. No MCP server has been announced or documented as of Q2 2026. Notable gaps: no YouTube or TikTok scheduling, no paid social integration (LinkedIn Ads, Meta Ads), no Salesforce or Marketo connector, and no published API for programmatic access. Lately does not publish pricing on its website as of Q2 2026. The plan structure includes a Growth tier for individual influencers and growing businesses and agencies, and an Enterprise tier for larger organizations, with annual billing available at a 20% discount versus monthly. Pricing must be obtained directly from Lately's sales team. Third-party review platforms have historically referenced entry-level plans starting around $99/month, but these figures cannot be confirmed from the live pricing page. Kately pricing has not been disclosed. Lately's content multiplication approach delivers value primarily for brands with active long-form content programs. Brands without regular blog, podcast, or video output get limited value from the repurposing workflow and would be better served by general AI writing tools at lower cost. Buffer (from $6/month) and Hootsuite (from $99/month) publish transparent per-seat pricing and offer broader social media management features including analytics, team workflows, and paid social integration that Lately does not match. Sprout Social (from $249/month) provides materially stronger reporting and analytics depth. Brands needing an autonomous social agent now rather than waiting for Kately should evaluate Ocoya (from $19/month) or FeedHive (from $19/month), both of which have published pricing and active autonomous publishing features. As of Q2 2026, Kately remains on waitlist with no confirmed general availability date. Lately holds GDPR compliance as its only confirmed certification. The pricing page shows plan tier names without dollar amounts. G2 shows 15 verified reviews at 4.5/5. Annual billing at a 20% discount versus monthly is confirmed. The platform serves content marketers, agencies, and B2B brands with long-form content libraries across influencer, SMB, and enterprise segments.

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