Hootsuite

Hootsuite is one of the longest-running social media management platforms — launched in 2008 — and remains one of the most-recognized brands in the social marketing category. The platform serves marketing teams managing multiple social accounts across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads, with unified scheduling, engagement, social listening, and analytics in a single workspace. Pricing is tiered by user: Standard at $99/user/month (annual) covers up to 10 social accounts, unlimited post scheduling, best-time-to-post recommendations, OwlyWriter AI for content generation, Canva and Adobe Express templates, brand and competitor monitoring (7-day search), and DM automation. Advanced at $249/user/month (annual) adds unlimited social accounts, deeper sentiment analysis, advanced reporting, and priority support. Enterprise pricing is custom and includes Inbox+ (unified inbox), advanced workflows, and Hootsuite Listening for full social intelligence. Hootsuite's differentiation versus Sprout Social (its closest competitor) is broader feature surface and aggressive SMB pricing — Hootsuite Standard at $99/user/month materially undercuts Sprout Social Standard at $199/user/month, while still covering scheduling, OwlyWriter AI, sentiment analysis, and basic listening. The trade-off is depth: Sprout Social's social listening and analytics are widely considered more advanced, particularly for enterprise customer-care use cases. Hootsuite serves over 200,000 customers globally and was previously publicly traded before being taken private by Plenty in 2024. The platform operates under SOC 2 Type II, GDPR, and ISO 27001 compliance, with enterprise SSO and audit logging available on higher tiers.