Hootsuite

Hootsuite is a social media management platform that it now calls a Social OS, made up of connected products for planning and publishing, customer messaging, social listening and employee advocacy. Perch handles content planning and publishing, Nest is the shared social inbox for messaging and customer care, Lumen covers social listening and insights, and Parliament runs employee advocacy. Every plan includes Wisdom, Hootsuite's AI teammate, which drafts posts, recommends actions and analyzes results from a team's social data. It suits marketing and social teams that manage several accounts and want publishing, engagement, listening and reporting in one place. The platform schedules posts across networks, recommends best times to post, generates posts and images with AI, and brings messages and comments into one inbox with saved and suggested replies, automated Instagram DMs and message routing. Higher plans add automated inbox replies and workflows, trend forecasting, custom reports, approval workflows and team performance measurement. Hootsuite publishes customer stories including Barceló Hotel Group, which grew followers by 46%, DaVita, which it says saved the equivalent of $1.5 million in ad value through Parliament, and Mapfre. Hootsuite publishes four official MCP servers, one for each of Perch, Nest, Lumen and Parliament, so ChatGPT, Claude, Microsoft Copilot and Gemini can schedule posts, triage the inbox, pull listening insights and manage advocacy content from chat. ChatGPT and Claude connect through pre-built connectors, the others by server URL, and users sign in with their Hootsuite workspace. An app directory adds further integrations. Pricing is per user per month on annual billing: Standard is $99/mo billed annually and covers up to 10 social accounts, unlimited scheduling, AI post and image generation, one inbox and brand and competitor monitoring. Professional is $199 and adds unlimited social accounts, automated inbox replies and workflows, 90-day trend forecasting and custom reports. Advanced is $399 and adds content approvals, message assignment and auto-routing, and team performance measurement. Enterprise is custom-priced and adds advanced analytics, listening across social, digital and AI, single sign-on and custom compliance. Monthly billing is also offered, and Standard, Professional and Advanced have a 14-day free trial with daily posting limits. Hootsuite's trust center lists SOC 2 Type II and SOC 3, ISO 27001, 27017, 27018 and 27701, PCI, CSA STAR, Cyber Essentials, FedRAMP Li-SaaS, TX-RAMP, GDPR and CCPA, and publishes a document on opting out of AI features. Teams that want per-channel pricing and simple scheduling can look at Buffer. Teams comparing another full social media suite can look at Sprout Social, and teams whose main need is brand and media monitoring can look at Brand24. Current state Q4 2026: Hootsuite presents its products as a Social OS with Wisdom as the AI in every plan, and has launched MCP servers for Perch, Nest, Lumen and Parliament. G2 shows 7,473 reviews at 4.3 out of 5.