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ByHeather MacAvelia·Last verified May 2, 2026
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Brand24

3.8/ 5

by Brand24

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AI-powered social media listening and brand monitoring across web, social, news, podcasts, and reviews. Individual $199/mo; Team $299/mo; Pro $399/mo; Business $599/mo (annual).

From

$199

subscription

GitHub

Stars

G2

View on G2 ↗

MCP

No

Compatible

Brand24 is the AI-powered social listening and brand monitoring platform that tracks mentions across social media, news, blogs, podcasts, video, reviews, and forums in real time. Founded in 2011 in Wroclaw, Poland and publicly traded on the Warsaw Stock Exchange (WSE: B24), Brand24 has grown into one of the leading SMB and mid-market social listening tools with strong AI Sentiment Analysis, mention discovery, and reporting features. Pricing is tiered by keyword count, mention volume, and update frequency: Individual at $199/month annual covers 3 keywords, 2,000 mentions/month, 1 user, 12-hour update frequency, and AI Sentiment Analysis. Team at $299/month adds 7 keywords, 10,000 mentions, unlimited users, hourly updates, and priority support. Pro at $399/month adds 12 keywords, 40,000 mentions, real-time updates, and Lightning Search. Business at $599/month adds 25 keywords, 100,000 mentions, and advanced reporting. Max at $1,499/month covers 100 keywords, 500,000 mentions, and unlimited reporting for agencies and large brands. A 14-day free trial requires no credit card. Brand24's differentiation versus Sprout Social and Hootsuite is the listening-first focus: rather than treating listening as one feature among many in a broader social management suite, Brand24 specializes in mention discovery and analysis, which often produces deeper coverage and faster mention surfacing than scheduling-first competitors. AI Sentiment Analysis automatically classifies mentions as positive, neutral, or negative, with brand-specific training improving over time. The platform integrates with Slack, Microsoft Teams, and webhooks for real-time notifications, plus exports to Excel, PDF, and CSV. Brand24 has a particularly strong international footprint, with multilingual mention discovery across 100+ languages and stronger coverage of European and Asian sources than US-first competitors. The platform operates under SOC 2 Type II and GDPR compliance, with EU data residency available.

Pricing

subscription · $199

Segment

b2b

Setup

easy

Verified

May 2, 2026

Capabilities

web-searchdata-analysisreportingintent-detection

Pros & Limitations

Editorial assessment

Pros

  • Listening-first specialization produces deeper mention coverage — Brand24 discovers mentions across web, social, news, podcasts, and reviews more comprehensively than scheduling-first tools like Sprout Social or Hootsuite that treat listening as a secondary feature
  • Strong international and multilingual coverage — Brand24's European origins translate to materially better discovery of non-English mentions, particularly across European and Asian languages, where US-first competitors often lag
  • AI Sentiment Analysis included on all paid tiers — sentiment classification is bundled rather than priced as an add-on, accessible at the $199 entry point, which is more affordable than enterprise listening tools that gate sentiment behind premium tiers

Limitations

  • No free tier — only a 14-day trial means SMB and individual users cannot validate the platform without committing, which is a friction point versus Sprout Social and Hootsuite that have free trials of equivalent length but more accessible entry pricing
  • Mention volume limits create cost unpredictability — Individual's 2,000 mentions exhaust quickly for popular brands, and exceeding tier limits forces upgrade to the next plan rather than usage-based overages
  • Limited social engagement and scheduling features — Brand24 is purpose-built for listening; teams that need integrated scheduling, engagement, and analytics often pair it with Sprout Social or Hootsuite, which adds tool-stack overhead

Technical Details

Deployment
cloud
Avg setup time< 30 minutes (sign up free trial, configure keywords, first mentions surface within hours)
Autonomous rateConfigurable: AI sentiment analysis classifies mentions automatically; users review and triage to take action
Integrations
SlackInstagramXFacebookYouTube
Security
SOC 2 Type IIGDPR

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Rating

3.8/ 5

Editorial score

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Industries

B2BSMBAgencies

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