Brand24

Brand24 is an AI-powered social listening and brand monitoring platform that tracks mentions across social media, news, blogs, podcasts, video, reviews, and forums in real time. Founded in 2011 in Wroclaw, Poland and now operating as Brand24 Global Inc. with US headquarters in Daytona Beach, Florida, Brand24 is publicly traded on the Warsaw Stock Exchange. The platform is designed for SMB and mid-market brands, marketing teams, PR professionals, and agencies that need comprehensive mention discovery with AI-powered analysis. It separates itself from scheduling-first tools that treat listening as a secondary feature. Brand24 monitors all public sources including Facebook, Instagram, X (Twitter), LinkedIn, Reddit, TikTok, YouTube, news sites, blogs, Quora, Medium, Twitch, newsletters, and podcasts with multilingual coverage across 100+ languages. Integration capabilities include Slack and Microsoft Teams for real-time alert delivery, webhooks for custom integrations, and Excel, PDF, CSV, and PowerPoint export formats for reporting. In 2025, Brand24 launched an official MCP server at mcp.brand24.com/v1/mcp with OAuth authentication. The server enables AI assistants including Claude and ChatGPT to query live Brand24 mention data directly through natural language. Brand24 is listed as an official app in the OpenAI ChatGPT App Store, making it one of the few social listening tools with this distinction. The API is available as a $99 per month add-on for custom integrations at any tier. Notable gaps: no native CRM integration for routing mentions into sales workflows, no social publishing or scheduling capabilities, and no direct integration with email marketing platforms. Brand24 is purpose-built for monitoring and analysis, not publishing or engagement. Pricing is tiered by keyword count, mention volume, and update frequency across five plans. All are available on monthly or annual billing. The Individual plan at $199 per month (annual) covers 3 keywords, 2,000 mentions per month, 1 user, 12-hour update frequency, and AI Sentiment Analysis. The Team plan at $299 per month adds 7 keywords, 10,000 mentions, unlimited users, hourly updates, and priority support. The Pro plan at $399 per month is the most popular tier. It adds 12 keywords, 40,000 mentions, real-time updates, Lightning Search, AI Events Detection, AI Brand Assistant, AI Insights for 2 projects, and AI Topics for 2 projects. The Business plan at $599 per month adds 25 keywords, 100,000 mentions, unlimited AI Topics, AI Insights for 5 projects, Advanced Reports, and a Client Success Lead. The Enterprise plan starts from $1,499 per month with custom keyword counts, custom mention limits, unlimited AI Insights and AI Topics, dedicated consulting, and tailored onboarding. All plans include a 14-day free trial with no credit card required. Brand24 is not the right fit for teams that need integrated social publishing, engagement management, scheduling, and listening in a single platform. Sprout Social at $249 per month (Grow) provides combined scheduling, engagement, analytics, and listening. Hootsuite at $99 per month (Professional) covers similar ground for teams whose primary workflows extend beyond monitoring. For enterprise social intelligence with deep competitor benchmarking and share-of-voice tracking at the brand portfolio level, Brandwatch and Talkwalker serve enterprise PR and insight teams at significantly higher price points. For teams primarily tracking owned channel performance rather than external mentions, native analytics from Meta Business Suite, LinkedIn Analytics, and Google Search Console cover the self-reported data layer without subscription cost. Q2 2026 state: Brand24 holds GDPR compliance through its EU entity Brand24 S.A. and publishes EU Data Act compliance guidelines on its legal page. The MCP server enables live brand mention data to surface inside Claude, ChatGPT, Cursor, and other MCP-compatible AI tools without manual exports or dashboard switching. AI features at Pro tier and above include AI Events Detection (explaining coverage spikes), AI Brand Assistant (generating insights and recommendations), AI Insights (personalized brand growth suggestions), and AI Topics (surfacing trending discussions). The AI Visibility feature tracks how major AI platforms mention brands in their responses and is available as an add-on across all tiers. G2 profile shows 4.6/5 across 350 verified reviews.

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