Brand24

Brand24 is the AI-powered social listening and brand monitoring platform that tracks mentions across social media, news, blogs, podcasts, video, reviews, and forums in real time. Founded in 2011 in Wroclaw, Poland and publicly traded on the Warsaw Stock Exchange (WSE: B24), Brand24 has grown into one of the leading SMB and mid-market social listening tools with strong AI Sentiment Analysis, mention discovery, and reporting features. Pricing is tiered by keyword count, mention volume, and update frequency: Individual at $199/month annual covers 3 keywords, 2,000 mentions/month, 1 user, 12-hour update frequency, and AI Sentiment Analysis. Team at $299/month adds 7 keywords, 10,000 mentions, unlimited users, hourly updates, and priority support. Pro at $399/month adds 12 keywords, 40,000 mentions, real-time updates, and Lightning Search. Business at $599/month adds 25 keywords, 100,000 mentions, and advanced reporting. Max at $1,499/month covers 100 keywords, 500,000 mentions, and unlimited reporting for agencies and large brands. A 14-day free trial requires no credit card. Brand24's differentiation versus Sprout Social and Hootsuite is the listening-first focus: rather than treating listening as one feature among many in a broader social management suite, Brand24 specializes in mention discovery and analysis, which often produces deeper coverage and faster mention surfacing than scheduling-first competitors. AI Sentiment Analysis automatically classifies mentions as positive, neutral, or negative, with brand-specific training improving over time. The platform integrates with Slack, Microsoft Teams, and webhooks for real-time notifications, plus exports to Excel, PDF, and CSV. Brand24 has a particularly strong international footprint, with multilingual mention discovery across 100+ languages and stronger coverage of European and Asian sources than US-first competitors. The platform operates under SOC 2 Type II and GDPR compliance, with EU data residency available.