Sprout Social

Sprout Social is a social media management platform for marketing, customer care and communications teams, covering publishing, a unified inbox for engagement, social listening, reporting, influencer marketing and employee advocacy. Launched in 2010 and listed on NASDAQ (SPT), Sprout Social states that more than 30,000 brands use the platform, including more than 900 healthcare customers. Its AI agent, Trellis, became generally available in August 2026 and answers questions about social performance and conversation data in plain language, alongside AI Assist features that draft and enhance posts and replies, generate alt text and translations, and summarize conversations. The company also sells NewsWhip by Sprout Social, a predictive media intelligence product that forecasts which news stories will draw attention. Sprout Social publishes to Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Snapchat and Reddit, and handles messages from Facebook Messenger and WhatsApp. Every plan connects to Canva, Google Analytics, Google Drive and Slack. Shopify arrives on Professional, and Salesforce, Microsoft Dynamics 365, Zendesk and HubSpot helpdesk and CRM integrations, the Sprout API and chatbot workflows are on Advanced. Sprout Social also publishes a first-party MCP server at mcp.sproutsocial.com/mcp, authenticated with OAuth. Its help center scopes the connector to ChatGPT and states that support for Claude, Gemini and other AI clients has not been built, tested or documented, and MCP tool calls consume Trellis credits. Pricing is per seat, in USD. Billed annually, Essentials is $79 per seat per month, Standard $199, Professional $299 and Advanced $399. Billed monthly, the same plans are $99, $249, $399 and $499. Enterprise is custom and sold through a demo. Every seat includes 100 Trellis credits a month, and Trellis Plus costs $28 per user per month billed annually or $35 billed monthly. Premium Analytics, Listening and Employee Advocacy are add-ons from Standard. Every plan starts with a 30-day free trial with no credit card required. Essentials is a publishing plan for up to five social profiles, with 10 queued messages a day and no brand keyword monitoring. Real-time keyword and brand monitoring, review moderation and custom inbox views start on Standard, which also caps profiles at five. Unlimited profiles, message approval workflows, message and campaign tagging, competitor insights and Enhance Post by AI Assist start on Professional. Sentiment classification, chatbots, Enhance Reply by AI Assist, the Sprout API and the Salesforce, Microsoft Dynamics 365, Zendesk and HubSpot integrations require Advanced. Sprout Social suits marketing and customer care teams that manage many social profiles and want publishing, engagement, listening and reporting in one platform. Teams whose main need is scheduling posts across a few channels should consider Buffer. Teams that need to generate ad and social creative such as image ads, carousels and video should consider Predis.ai. Teams that need listening across the wider web, news, podcasts and review sites should consider Brand24. Current state Q3 2026: Sprout Social positions itself as an AI-powered social intelligence platform. Trellis reached general availability on August 19, 2026, the Essentials plan was added below Standard, and Sprout Social was named a Visionary in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. Sprout Social holds SOC 2 Type 2 and ISO/IEC 27001 and 27701 certifications, has completed a CSA STAR Level 1 assessment, maintains PCI DSS attestations, and aligns its privacy program with GDPR and CCPA/CPRA. It states that the platform is not designed for HIPAA compliance, and offers healthcare customers a scoped Business Associate Agreement and Guardian Secure Forms for collecting protected health information through a third-party vendor. Sprout Social states that customer data is not used to train the third-party large language models behind AI Assist, and its model cards describe in-house models such as Response Recommended as trained on social messages sent to brands. Not affiliated.