Lavender

Lavender is an AI email intelligence company offering two products: the Email Coach, a Chrome extension that lives inside Gmail and Outlook scoring cold emails in real time and suggesting improvements before you hit send; and Ora, an autonomous AI sales agent that researches prospects, writes personalized emails, and sends them automatically. The Email Coach analyses emails against patterns from billions of sales emails, flagging issues with subject lines, email length, reading level, personalisation depth, and question placement. Emails scoring 90+ show measurably higher reply rates, with Lavender's own benchmark across 231,818 emails showing A-grade emails improve reply rates from 3.4% to 4.3%, a 27% lift. Ora, launched as Lavender's autonomous AI SDR product, works by uploading a lead list (CSV or Salesforce connection), training the agent on your inbox to learn what works, and giving it instructions like you would a rep. Ora performs deep research on prospects (psychology, background) and companies (recent news, financial data, tech stack), then writes and sends personalized emails automatically. Ora is priced at $500/agent/month with 1,000 emails/month included. Email Coach pricing (all annual billing, 7-day free trial): Basic (Free Forever) at $0 covers 5 emails/month and 5 personalizations. Starter at $27/month covers unlimited emails, AI writing, and Gmail/Outlook integration. Individual Pro at $45/month adds integrations and priority support. Dashboard at $89/seat/month (billed annually) adds aggregated email analytics, accelerated dynamic scoring, human-led coaching programs, and content studio access. Lavender integrates natively with Gmail, Microsoft Outlook, Salesloft, Outreach, HubSpot, and Salesforce. Not appropriate for teams needing full multi-channel sequencing (email, LinkedIn, phone) in one platform, as Lavender focuses exclusively on email; teams needing that breadth should evaluate Apollo.io, Outreach, or Salesloft. Also not appropriate for teams wanting fully autonomous outbound without the $500/agent/month Ora add-on, as the core Email Coach product is a coaching layer requiring human email composition. Lavender is SOC 2 Type II certified and GDPR compliant; emails are not stored after analysis. Q2 2026: homepage now leads with Ora prominently positioned as "your intelligent AI sales agent," signaling a strategic shift from coaching-only to coaching plus autonomous outbound. Not affiliated.