Lavender

Lavender is an AI email company with two products. The Email Coach is a browser extension for Gmail and Outlook that scores sales emails as they are written and suggests improvements, and Lavender says emails scoring 90 or above get more replies. Ora is Lavender's AI sales agent, which researches prospects, companies and markets, then writes and sends personalized sales emails automatically.

Ora works from a lead list uploaded as a CSV or pulled from Salesforce. Teams train it on their own inbox so it learns what works, then give it instructions as they would a rep. Lavender says Ora reasons over its research with ACI (Augmented Communication Intelligence), and its CRM enrichment feature can ingest a Salesforce report and push reasoned research back to contacts. Agents are free to build, and each launched agent costs $500 per month with no annual commitment, sending 1,000 emails a month to more than 4,000 contacts a year, with volume and price scaling per agent.

Email Coach plans are in US dollars with a 7-day free trial. Basic is free forever with 5 email analyses and 5 personalizations a month. Starter is $27/mo billed annually ($29 monthly) for unlimited emails, personalization and AI recommendations, with the AI Email Writer. Individual Pro is $45 a month billed annually ($49 monthly) and adds integrations, priority support and a dedicated CSM. The Team Plan is $89 per seat a month billed annually ($99 monthly) and adds aggregated email analytics, accelerated dynamic scoring, proactive customer success, human-led coaching programs and Content Studio access, with Starter, Growth and Enterprise team plans available through sales.

The Email Coach works in Gmail and Outlook 365 and integrates with Outreach, Salesloft, HubSpot, Apollo.io, Groove and Gong. Lavender says it is SOC 2 Type 2 certified and GDPR compliant, deletes each email as soon as it finishes analyzing it, hosts its AI on Amazon Web Services, and reads only the email being worked on unless a user grants access to past emails for benchmarking.

Lavender's Cold Email Benchmark Report draws on 231,818 cold emails analyzed as of February 4, 2026, from about 50,000 inboxes connected to the Email Coach, and breaks reply rates down by department, seniority and industry.

Teams that want sequencing across email, LinkedIn and calls in one platform can look at Outreach or Salesloft, and teams that also want a contact database can look at Apollo.io (from $49/mo billed annually).

Current state Q4 2026: Lavender's homepage leads with Ora, which also has its own site at ora.im, alongside the Email Coach. G2 lists 63 reviews at 4.8 out of 5.