Lavender

Lavender is an AI email intelligence company offering two products: the Email Coach, a Chrome extension that lives inside Gmail and Outlook and scores cold emails in real time, suggesting improvements before you hit send; and Ora, an autonomous AI sales agent that researches prospects, writes personalized emails, and sends them automatically. The Email Coach analyzes emails against patterns from billions of sales emails, flagging issues with subject lines, length, reading level, personalization depth, and question placement. Emails scoring 90 or above show measurably higher reply rates, and Lavender's own benchmark across 231,818 emails reports A-grade emails lifting reply rates from 3.4% to 4.3%, a 27% improvement. Ora is Lavender's autonomous AI SDR. You upload a lead list (CSV or a Salesforce connection), train the agent on your inbox so it learns what works, and give it instructions as you would a rep. Ora performs deep research on prospects and companies, then writes and sends personalized emails automatically. It is priced at $500 per agent per month with no annual commitment, including 1,000 emails per month to over 4,000 contacts per year, and volume and pricing scale with each agent you launch. Email Coach pricing is billed annually or monthly with a 7-day free trial, and all prices are in US dollars. Basic (Free Forever) is $0 and covers 5 email analyses and 5 personalizations per month. Starter is $27 per month billed annually ($29 monthly) for unlimited emails, the AI Email Writer, and Gmail and Outlook integration. Individual Pro is $45 per month billed annually ($49 monthly), adding priority support and a dedicated CSM. The Team Plan is $89 per seat per month billed annually ($99 monthly), adding aggregated email analytics, accelerated dynamic scoring, proactive customer success, human-led coaching programs, and Content Studio access; larger teams can move to Growth or custom Enterprise plans. Lavender integrates natively with Gmail, Microsoft Outlook, Salesloft, Outreach, HubSpot, and Salesforce. It is not appropriate for teams needing full multi-channel sequencing across email, LinkedIn, and phone in one platform, since Lavender focuses on email; teams needing that breadth should evaluate Apollo.io at $49/mo billed annually, Outreach, or Salesloft. It is also not a fully autonomous outbound tool without the $500 per agent per month Ora add-on, because the core Email Coach is a coaching layer that still requires human email composition. Lavender is SOC 2 Type II certified and GDPR and CCPA compliant, and states it does not store emails after analysis. Q3 2026: the homepage now leads with Ora, positioned as your intelligent AI sales agent, signaling a shift from coaching-only to coaching plus autonomous outbound.