Lavender
by Lavender
AI email coaching agent that scores and improves cold email in real time. Free tier (5 emails/day); Pro $29/mo, Teams custom. Used by 30,000+ sellers including reps from HubSpot, Twilio, and Clari.
Lavender is an AI email coaching tool that lives inside Gmail and Outlook as a Chrome extension, scoring cold emails in real time and suggesting improvements before you hit send. Unlike autonomous email agents that send outreach on your behalf, Lavender is a coaching layer -- it teaches reps to write better emails rather than replacing the writing process. The scoring engine analyses emails against patterns from 2B+ sales emails, flagging issues with subject lines, email length, reading level, personalisation depth, and question placement. Emails scoring 90+ show measurably higher reply rates -- Lavender's own benchmark across 231,818 emails shows A-grade emails improve reply rates from 3.4% to 4.3%, a 27% lift. Pricing: Free (5 emails/month), Starter ($29/month -- core coaching and scoring), Pro ($49/month -- advanced personalisation insights), Teams ($69/user/month -- analytics and manager dashboards). Ora, Lavender's autonomous AI SDR, is a separate product at $500/agent/month (1,000 emails/month included). Integrates with Gmail, Outlook, Salesloft, Outreach, and HubSpot.
Pricing
freemium · $27
Segment
b2b
Setup
easy
Verified
May 8, 2026
Capabilities
Pros & Limitations
Editorial assessmentPros
- ✓Real-time email scoring inside Gmail and Outlook with no workflow change -- coaches reps as they write rather than requiring a separate platform or tool switch
- ✓Proven reply rate lift -- A-grade emails show 27% higher reply rates in Lavender own benchmark data, with some teams reporting 580% overall improvement after full adoption
- ✓Starter plan at $29/month is the most affordable AI sales writing tool in the category -- accessible for individual reps without a team budget approval
Limitations
- ⚠Email coaching only -- Lavender does not find leads, sequence outreach, handle replies, or manage multichannel campaigns; you still need separate tools for every other part of the outbound workflow
- ⚠Chrome extension reliability issues are the most common G2 complaint -- crashes and slow loading interrupt the exact workflow it is designed to improve
- ⚠The $29 to $69/user/month Teams jump is significant for managers who want coaching dashboards -- and the Teams plan does not include the autonomous Ora agent, which costs $500/agent/month separately
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