Inro

Inro is an AI-native Instagram DM automation platform purpose-built for creators, ecommerce brands, agencies, and marketers. The platform converts Instagram engagement into revenue through automated DM workflows, an AI-powered sales agent, and comment-to-DM automation. Founded in 2024 and Meta-approved as a Tech Provider, Inro has grown to 10,000+ users confirmed on the vendor homepage. Named customers listed on the vendor homepage include Walmart, Kering, LVMH, Publicis, Virgin Voyages, and Yoyomatch. The platform is Instagram-first by design, addressing a category gap that horizontal social media tools (Buffer, Hootsuite) and multi-channel DM alternatives (ManyChat) serve less natively. Inro is GDPR compliant and EU AI Act compliant, classified as Level 3 low risk per vendor documentation. The vendor confirms it does not use personal or sensitive data to train AI models. Core AI capabilities center on the always-on AI Agent in DMs. This is a sales-focused conversational AI that handles intent recognition, personalized product recommendations, lead qualification, and end-to-end conversion workflows autonomously. Comment-to-DM automation triggers replies to story mentions, post comments, and keyword matches. DM campaigns enable proactive broadcast and targeted re-engagement messaging. The inbox CRM provides lead segmentation and follow-up sequences. AI comment replies include spam-safe delays and variation to maintain authenticity. The platform launched Inro AI as a major update in April 2026, expanding automation triggers, adding universal post and reel triggers, and introducing MCP server connectivity. Solution verticals include creators, coaches and experts, artists and labels, agencies, ecommerce brands, and clinics. Integration depth includes native connections to Shopify, Stripe, and Calendly for ecommerce and booking workflows. Dedicated Make and Zapier integrations provide access to a substantially larger app library. An official MCP server exposes more than 25 tools over contacts, campaigns, automations, folders, and conversation history, connecting to Claude in under five minutes with ChatGPT support in beta, and a public REST API with webhooks is available. Integration logos on the homepage also show Mixpanel, Airtable, Notion, and ChatGPT as connected tools. The Pro plan supports up to 10 team members for agency and brand collaboration. Pricing is freemium with public pricing in EUR. The Free tier includes 100 active contacts per month, 3 active automations, 3 campaigns per month, and 50 AI Agent free credits. The Pro tier starts from EUR 12.99 per month with 500+ active contacts and scales automatically with activated contacts. Users only pay for contacts they have activated, with no charges for old inactive contacts. A 14-day free trial is available. The Annual Pro option costs EUR 1,249 for 10,000+ active contacts at a fixed annual price. A Managed Account plan starting at EUR 200 per month provides fully managed Instagram automation with custom integrations, a personal success manager, and same-day support resolution. It is sold on a fixed custom quote billed annually rather than self-serve. Inro is not the right fit for teams managing multiple social platforms beyond Instagram or needing cross-platform DM automation in a single tool. ManyChat covers Instagram, Facebook Messenger, WhatsApp, Telegram, and SMS under one subscription, making it the default choice for multi-channel DM workflows. Buffer and Hootsuite serve teams needing unified scheduling and analytics across networks rather than Instagram-specific conversion automation. The EUR-only pricing creates cost forecasting complexity for non-EU teams that budget in USD, as monthly costs vary with both contact volume and exchange rates. Current state Q3 2026: Inro launched its Inro AI update on Product Hunt on April 25, 2026, its largest update since the 2024 launch. The update expanded automation triggers, added universal post and reel triggers, and introduced MCP server connectivity enabling Claude and other AI assistants to connect to Instagram workflows programmatically. Independent review coverage remains thin, with a single G2 review alongside a larger Product Hunt corpus that carries the bulk of the peer evidence. The platform holds GDPR compliance and EU AI Act compliance. No SOC 2 certification is confirmed at this time.