Inrō
by Inrō
AI agent for Instagram DM automation -- qualifies leads, answers FAQs, and runs outbound DM campaigns autonomously across your Instagram funnel.
Inrō is a Meta-verified AI agent built exclusively for Instagram that automates the full DM funnel -- from comment-to-DM triggers and story reply automation through to lead qualification, product recommendation, and follow-up sequencing. The AI Agent learns your brand voice, FAQs, and product catalogue, then handles inbound DMs autonomously 24/7, deciding whether to sell, support, or nurture based on conversation context. Outbound DM campaigns let you reach followers and past buyers with targeted sequences. Built-in CRM tags, segments, and tracks leads without requiring a third-party integration. Pricing is per active contact per month -- cost scales with audience size, which is worth factoring in if a post goes viral. Meta-approved and EU AI Act compliant.
Pricing
freemium · $14
Segment
smb
Setup
easy
Verified
Apr 25, 2026
Capabilities
Pros & Limitations
Editorial assessmentPros
- ✓Purpose-built for Instagram with all 6 trigger types -- comment-to-DM, story reply, mention, keyword, ad-click, and outbound -- supported natively
- ✓AI Agent handles unstructured replies in your brand voice 24/7 and escalates to human when needed -- works beyond rule-based flows
- ✓Built-in CRM with tagging, segmentation, and conversation history eliminates the need for a separate third-party integration
Limitations
- ⚠Per-active-contact pricing means costs scale with audience size -- a viral post can spike your monthly bill unexpectedly
- ⚠Instagram-only -- not suitable for teams that need DM automation across multiple platforms like WhatsApp or Facebook
- ⚠AI responses can occasionally miss brand voice nuance -- requires upfront training with FAQs and product details for best results
Technical Details
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