Drift Conversational Marketing

Drift is a B2B conversational marketing product that is closed to new customers. It pioneered the category in 2015, was acquired by Salesloft in February 2024, and passed into the merged Salesloft and Clari company in December 2025. Salesloft has since completed a move away from it: the chat capability it sells today is branded Salesloft Chat Agents and is powered by 1mind, and the vendor states plainly that it has transitioned from Drift to 1mind. This listing is kept as a record for the teams still running Drift and for buyers researching what replaced it. What Drift does, for the installed base still using it: AI chatbots engage website visitors, qualify them through conversational playbooks, route them to the right representative and let them book a meeting from the chat window. Drift Intel identifies anonymous visitors by company and account history in real time. Fastlane lets target accounts from account-based campaigns skip forms and book straight into a calendar. Chat interactions feed into Salesloft Cadences and Rhythm workflows with their context intact. Integration depth: native connectors include Salesforce, HubSpot, Marketo, Pardot, 6sense, Bombora, Clearbit and Slack, and chat activity flows into the wider Salesloft platform. Drift itself publishes no MCP server. The separate Salesloft MCP Server, launched in April 2026, exposes pipeline, deal, account and call data rather than chat data. Pricing, in US dollars: nothing is published. Drift is not sold to new customers, the Salesloft pricing page redirects to a Talk to Sales form with no rates, and existing commercial terms are handled through the vendor directly. There is no free tier and no self-serve trial. What a buyer should know about availability: every Drift product page has been retired. The vendor now redirects its Drift, Fastlane, Intel and live-chat pages to the Chat Agents page, so the features above are no longer documented publicly even though they continue to run for existing customers. Drift also covers a single channel, website chat, with no email sequencing, dialer or social outreach of its own. Neither the Privacy Notice nor the separate Platform Privacy Notice, both effective March 22, 2023, states whether customer data is used to train AI models. Buyers looking for what replaced Drift should look at 1mind, which Salesloft names as the successor and which now powers Salesloft Chat Agents. Buyers who want conversational marketing from a vendor still selling it should look at Qualified, Warmly or HubSpot Sales Hub (from $7/mo billed annually) as well. Current state Q3 2026: Drift is closed to new business and the transition to 1mind is complete on the vendor's own product pages. The G2 profile remains live and static at 1,255 reviews, which is consistent with a product no longer taking new customers. Salesloft publishes SOC 2 Type 2, ISO 27001 and ISO 27701, GDPR and CCPA or CPRA compliance, and a Data Processing Addendum incorporating Standard Contractual Clauses. Drift keeps its own login in the Salesloft navigation.