Catalyst

Catalyst is the customer growth platform inside Totango's product suite, built for revenue-oriented CS and sales teams that are measured on expansion, upsell and renewal revenue rather than on activity volume. Where Totango covers retention and lifecycle management, Catalyst is organized around detecting expansion signals and executing against them. Playbooks send emails, create tasks and update CRM fields without per-action CSM approval, which is what puts it in the autonomous rather than the assistive category. The architecture is Salesforce-native. Rather than syncing to Salesforce, Catalyst operates directly on Salesforce objects, with bidirectional sync of health scores, expansion signals, notes, tasks and formula fields, so CS, sales and finance work from one record with no reconciliation step. G2 lists twelve integrations verified by the vendor for Catalyst specifically: Agentforce Sales, Salesforce Headless 360 Platform, Gong, Chorus by ZoomInfo, Outreach, Salt Security, PL Rating, Microsoft Outlook, Slack, Snowflake, Zendesk and Calendar. The wider Totango platform directory publishes 47 connectors that Catalyst customers can also reach, including HubSpot, Gmail, Mixpanel, Intercom, Zapier, Looker, Tableau, NetSuite, ServiceNow and warehouse destinations such as BigQuery, Amazon S3 and Redshift. Amplitude and Freshdesk are absent from that directory, re-verified August 2026. There is no MCP server: MCP returns zero results across all 1,232 URLs in Totango's sitemap, and mcp.catalyst.io does not resolve. Pricing is quote-only with no published rates on any tier. Catalyst is sold alongside Totango and Unison AI as three separately subscribed products sharing one data set, so buying Catalyst does not include the other two. Seats are split into Practitioner for full access, Contributor for limited sales, support and marketing access, and Viewer for read-only leadership access. The Growth package includes 2,500 customer accounts. Totango's terms state that all fees are payable in United States dollars. The closest comparators price the same way: Gainsight Customer Success is custom pricing and Planhat is custom pricing, and ChurnZero, Vitally and Custify publish no rate either, so a buyer cannot price this category without contacting sales. What the quote does not settle is implementation. G2's own panel, averaged across verified reviews, puts time to implement at two months, and no free trial or self-serve signup exists on any Catalyst surface. Catalyst is also not usable outside Salesforce. Teams on HubSpot Sales Hub, Zoho or Pipedrive as their primary CRM cannot run it at all, which rules out a large part of the mid-market. Teams wanting a standalone vendor rather than one product inside a suite may prefer Planhat or Vitally. Q3 2026 state: Catalyst has operated as a Totango product since the merger announced 28 February 2024, under Great Hill Partners ownership. The catalyst.io domain now serves a transition page linking to support and community resources, and all product functionality sits under the Totango umbrella. Named Catalyst customers published on the product page and on catalyst.io are Braze, Attentive, Yext, Gusto, Canva, Sendoso, Fivetran, Frame.io and Teachers Pay Teachers. Braze increased CS platform engagement by over 220 percent, per its own Catalyst case study, and the product page separately advertises 1 million dollars in expansion pipeline revenue and a 16 percent retention increase without naming the customers behind either. Catalyst maintains security documentation scoped to itself rather than to Totango, covering ISO 27001, GDPR and sub-processors, an acceptable use policy, a responsible disclosure policy and its own SaaS agreement. Its SOC 2 page names no report type, period or auditor, so this index records SOC 2 as a vendor claim rather than as a certification. This index lists Catalyst and Totango separately because neither is a rename of the other.