Ocoya
by Ocoya
AI social media automation platform with content generation, scheduling, and analytics across major social channels. Bronze $15, Silver $39, Gold $79, Platinum $159/mo. 7-day free trial.
Ocoya is the AI social media automation platform purpose-built for brands, marketing agencies, and freelancers needing to generate, schedule, and analyze social media content across major platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest) without juggling multiple tools. Founded with a focus on accessible AI social media for SMB and mid-market customers, Ocoya has grown into a competitive brand in the AI social media category alongside Buffer, Hootsuite, Sprout Social, and AI-first challengers. Pricing follows a tiered subscription model with monthly and yearly options (yearly saves 20%): Bronze at $15/month covers individuals with scheduling needs (1 workspace, 1 user, 5 social profiles, 100 AI credits, 10 automation runs). Silver at $39/month covers small teams building their brand (5 workspaces, 5 users, 20 social profiles, 500 AI credits, 100 automation runs). Gold at $79/month is the most popular tier for bigger teams or solo freelancers (20 workspaces, expanded credits and automation runs). Platinum at $159/month covers larger marketing operations with extensive workspace and user counts. All plans include a 7-day free trial. Ocoya's differentiation versus Buffer, Hootsuite, and Sprout Social is the AI-first content generation combined with workspace-based pricing for agencies: rather than treating AI as a feature add-on to scheduling, Ocoya is built around AI content generation (Travis AI assistant) that produces social posts from prompts, with scheduling and analytics as supporting capabilities. The workspace-based pricing (1 workspace at Bronze, 20 at Gold) is particularly suited to marketing agencies managing multiple client accounts, with materially better unit economics than per-account pricing at competitors. Ocoya AI capabilities include AI content generation (Travis AI for posts, captions, hashtags), AI image generation, automated post scheduling across platforms, automation workflows (RSS-to-social, content recycling), engagement analytics, and team collaboration features. The platform integrates with major social platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, YouTube) plus design tools (Canva, Figma) for cross-tool workflows. Ocoya operates under standard SaaS security practices with GDPR compliance.
Pricing
subscription · $15
Segment
smb
Setup
easy
Verified
May 2, 2026
Capabilities
Pros & Limitations
Editorial assessmentPros
- ✓AI-first content generation with Travis AI is well-integrated — AI generates posts, captions, hashtags, and images natively rather than as add-on features, materially better workflow than tools that bolt AI onto traditional scheduling-first interfaces
- ✓Workspace-based pricing fits marketing agencies — 20 workspaces at Gold tier ($79/month) lets agencies manage multiple client accounts in a single subscription, materially better unit economics than per-account pricing at Hootsuite or Sprout Social
- ✓Accessible entry pricing with full AI capabilities — Bronze at $15/month includes AI credits, automation runs, and scheduling, lower friction than competitors that gate AI behind premium tiers or charge significantly more for similar feature sets
Limitations
- ⚠AI credit and automation run limits create cost forecasting complexity — variable monthly usage based on AI generation volume and automation frequency makes budget planning harder than fixed-feature alternatives, particularly during high-volume content periods
- ⚠Smaller installed base than Buffer, Hootsuite, or Sprout Social — Ocoya has solid SMB positioning but lags broader social media management brand recognition, which means fewer community resources, integration partners, and learning materials
- ⚠Less depth on engagement and listening capabilities — Ocoya is purpose-built for content publishing and lacks the social listening, sentiment analysis, and customer engagement workflows that Sprout Social and Hootsuite provide for enterprise social customer service
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