Klaviyo AI

Klaviyo AI is the AI capability layer integrated across Klaviyo's email, SMS, and customer data platform — bringing predictive analytics, segmentation, content generation, and AI-assisted messaging into the marketing automation workflow that 150,000+ ecommerce brands already use. Rather than positioning as a standalone AI product, Klaviyo AI is bundled into Klaviyo's broader pricing and accessible from any campaign, flow, or segment. Pricing follows Klaviyo's overall structure: a Free tier covers up to 250 profiles, 500 emails/month, 150 SMS credits, Customer Hub, and built-in reporting — accessible without a credit card. Paid plans scale by active profile count: email-only plans start at $20/month for 500 profiles and increase with list size, with SMS bundles available separately. Klaviyo's differentiation in pricing is the profile-based model rather than per-seat: ecommerce brands typically have a small marketing team but a large customer database, so per-profile pricing aligns better with how the platform creates value. Klaviyo AI's capabilities span: predictive analytics (predicted lifetime value, predicted next purchase date, churn risk scoring), AI-powered segmentation (build segments using natural language descriptions of customer behavior), Smart Send Time (per-recipient optimization), AI content generation (subject lines, email copy, product descriptions), and SMS Assistant for replies. The platform integrates natively with Shopify, BigCommerce, WooCommerce, and Magento, plus 350+ pre-built integrations. Klaviyo is publicly traded (NYSE: KVYO) with strong DTC and ecommerce vertical focus. Customers include Liquid Death, Living Proof, and thousands of mid-market and enterprise ecommerce brands. The platform operates under SOC 2 Type II, GDPR, HIPAA, and ISO 27001 compliance.