AdRoll

AdRoll is the programmatic display and retargeting advertising platform purpose-built for SMB and mid-market ecommerce brands needing pay-as-you-go advertising without enterprise contract minimums. Founded in 2007 and now part of NextRoll, AdRoll has grown into one of the longest-tenured programmatic advertising brands with particular strength among ecommerce, DTC, and direct response advertisers that need cross-channel display and retargeting across the open web alongside Meta and Google ad platforms. Pricing follows a pay-as-you-go model with custom rates based on ad spend volume: Self-Service tier provides direct access to the AdRoll platform with cross-channel attribution and social ads available as add-ons. Managed Services tier provides Self-Service capabilities plus managed campaign services with qualifying ad spend. Advanced Package (annual commitment) provides the full AdRoll platform, free ad credits, and guaranteed services with cross-channel attribution and social ads included. Public benchmarks place typical AdRoll deployments in the $1,000-$50,000+/month media spend range depending on advertiser size, with platform fees as a percentage of spend rather than fixed subscriptions. AdRoll's differentiation versus broader ABM platforms (Demandbase, 6sense), social-first ad platforms (Meta Ads Manager), and ecommerce-specific tools (Klaviyo Advertising) is the cross-channel display retargeting depth combined with pay-as-you-go accessibility: rather than focusing primarily on B2B account targeting (Demandbase) or single-channel optimization (Meta), AdRoll specializes in retargeting and prospecting across the open web display network plus social channels, with no contract minimums that block SMB and mid-market access. AdRoll ABM is also offered as a separate B2B-focused product line. AdRoll AI capabilities include AI-powered audience targeting, AI bid optimization, AI creative recommendations, cross-channel attribution, dynamic product ads for ecommerce, and integration with Shopify, BigCommerce, Magento, Klaviyo, and major ecommerce platforms. The platform serves SMB to mid-market advertisers globally. AdRoll operates under SOC 2 Type II, GDPR, and standard advertising compliance.