Smartly

Smartly is an AI advertising platform for enterprise brands that combines creative production, media buying and campaign optimization across a dozen paid channels. Founded in 2013 and operating as Smartly.io Solutions, the company serves enterprise customers including Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots and Nutrafol. The platform is organized into Creative, Media and Intelligence suites, with Synapse as the AI optimization layer whose autonomous agents orchestrate creative and media workflows.

Synapse introduces two agent families. Planning Agents combine cross-channel intelligence, incrementality signals and historical memory to recommend investment strategies before campaigns launch. The Execution Agent ecosystem turns approved plans into live campaigns, with a Campaign Assembly Agent that converts prompts into activated campaigns. Built-in approval gates mean agents act only when the advertiser chooses. Smartly's wider AI capabilities include creative generation across image, video and carousel formats, automated variant testing, AI audience targeting, bid optimization and performance analytics.

Smartly connects twelve advertising accounts natively. Eight are social and retail media: Google Ads, Meta, Pinterest, TikTok, Reddit, Snapchat, Spotify and LinkedIn. Four are programmatic: Amazon DSP, Google CM360, The Trade Desk and Yahoo DSP. Dedicated product pages also cover YouTube and Roku. Creative performance data flows back into media buying decisions automatically. The four programmatic connections are documented as Alpha functionality enabled for a limited number of customers, so a buyer running significant DV360, Trade Desk or Yahoo DSP spend should confirm access before committing. There is no native CRM or CDP layer for Salesforce, HubSpot or Segment, and no MCP server.

Pricing is enterprise-only. There is no public pricing page, no self-serve tier and no published rate on any Smartly surface, in its terms of use or on its G2 profile. Every engagement runs through a sales discovery call, so the cost of entry cannot be established before contact. G2's verified reviewers report a median time to implement of two months covering platform integrations, creative system setup and team rollout.

Smartly suits enterprise brands and agencies running high-volume paid social and retail media across many channels, with creative production and media buying in one system. Teams that need AI ad creative generation without a full media-buying platform should consider Predis.ai or AdCreative.ai, and teams whose main need is organic social publishing and engagement should consider Hootsuite.

Current state Q4 2026: Synapse is live as the AI optimization layer, with Planning Agents, an Execution Agent ecosystem that includes a Campaign Assembly Agent, and built-in approvals so agents act only when the advertiser chooses. The company brands itself Smartly, with Smartly.io Solutions remaining the contracting entity. Smartly announced an Amazon DSP integration in March 2026 and a partnership with Roku in June 2026. It completed its acquisition of INCRMNTAL on 7 May 2026, adding always-on incrementality measurement, after signing a letter of intent on 17 March 2026. Programmatic support for Amazon DSP, Google CM360, The Trade Desk and Yahoo DSP is documented as Alpha. Security certifications are ISO 27001, GDPR and CCPA. The terms of use state that customer content is not used to train Smartly's AI models and contractually restrict third-party models from doing so. Smartly does not publish an MCP server.