Smartly.io

Smartly is the enterprise AI advertising platform that unifies creative production, media buying, and campaign optimization across major advertising platforms (Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn) in a single AI-powered system. Founded in 2013 in Helsinki, Smartly has grown into a defining brand for enterprise programmatic and social advertising serving 700+ enterprise customers including eBay, Uber, L'Oréal, Walmart, and major Fortune 500 advertisers, with particular strength among brands managing high-volume creative operations across multiple ad platforms. Pricing is enterprise-only with no public self-serve tier. Public benchmarks place Smartly deployments in the $50,000-$500,000+ per year range depending on ad spend volume, platforms covered, and modules selected. Smartly typically charges as a percentage of ad spend (1-3% range) or fixed platform fees plus performance components. Implementation typically runs 4-12 weeks including platform integrations (Meta Ads, Google Ads, TikTok Ads), creative system setup, media buying workflow configuration, and team rollout. Smartly's differentiation versus standalone creative tools (Canva for Business, AdCreative.ai), media buying platforms (Skai, Marin, Adobe Advertising), and platform-native tools (Meta Ads Manager, Google Ads) is the unified creative + media architecture: rather than treating creative production and media buying as separate functions, Smartly orchestrates them together — AI-generated creatives flow directly into media buying decisions, with creative performance data feeding back into AI generation. This produces materially better creative-to-conversion outcomes than fragmented stacks where creative and media teams work in disconnected tools. Smartly AI capabilities include AI creative generation (image, video, carousel formats), AI creative optimization (testing variants automatically), AI media buying (campaign automation across platforms), AI audience targeting, AI bid optimization, and AI performance analytics. The platform serves enterprise advertisers across e-commerce, retail, travel, gaming, financial services, and consumer brands. Smartly operates under SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.