Smartly.io

Smartly is the enterprise AI advertising platform that unifies creative production, media buying, and campaign optimization across seven major channels: Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, and Amazon. Founded in 2013 in Helsinki, Smartly serves enterprise customers including Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots, and Nutrafol across e-commerce, retail, travel, gaming, financial services, and consumer categories. The platform is now organized into four pillars: Creative, Media, Intelligence, and Synapse. Synapse is an AI optimization layer with autonomous agents that orchestrate creative and media workflows end to end. Synapse introduces three agent categories. Planning Agents combine cross-channel intelligence, incrementality signals, market trends, and historical memory to recommend investment strategies before campaigns launch. The Execution Agent ecosystem transforms approved plans into live campaigns automatically, with a Campaign Assembly Agent that converts prompts into activated campaigns. Built-in approvals ensure agents act only when advertisers choose. Smartly's core AI capabilities also include creative generation (image, video, and carousel formats), automated variant testing, AI audience targeting, bid optimization, and performance analytics. Smartly has seven deep native integrations with bidirectional data sync across every major paid social and programmatic channel. Meta Ads integration covers creative management, audience sync, conversion data, and campaign automation across Facebook, Instagram, and Messenger. Google Ads covers search, display, shopping, and Performance Max campaigns. TikTok Ads, Snapchat, Pinterest, LinkedIn, and Amazon complete the platform coverage. Creative performance data flows back into media buying decisions automatically. Notable gaps: no confirmed native DSP integrations for DV360 or The Trade Desk. No native CRM or CDP layer for Salesforce, HubSpot, or Segment. No MCP server support as of July 2026. Pricing is enterprise-only with no public pricing page and no self-serve tier. Public analyst benchmarks and G2 community discussions place engagements in the $50,000 to $500,000+ per year range depending on ad spend volume, platforms covered, and modules selected. The typical model combines a percentage of ad spend managed (1 to 3%) with fixed platform fees and performance components. All pricing requires a sales discovery call. Implementation typically runs 4 to 12 weeks covering platform integrations, creative system setup, and team rollout. Smartly is not for SMB or mid-market advertisers who cannot justify $50K+ annual investment. AdCreative.ai (from $29/month), Hootsuite (from $99/month), or platform-native tools like Meta Ads Manager offer lighter-weight alternatives at no platform cost. Teams needing standalone creative AI without media buying infrastructure should consider AdCreative.ai, Predis.ai, or Canva AI. Teams requiring published pricing before entering sales conversations will find Skai or Marin more accessible. As of Q3 2026, Smartly launched Synapse, an AI optimization layer with autonomous Planning Agents and Execution Agents powered by context-aware memory and continuous learning. This positions Smartly as a multi-agent advertising platform rather than a traditional campaign management tool. G2 rating stands at 4.4/5 from 468 verified reviews. In early 2026, Smartly acquired INCRMNTAL for always-on incrementality measurement. Security certifications include ISO 27001, GDPR compliance, and CCPA compliance. No MCP server support confirmed as of July 2026.