Smartly.io

Smartly is the enterprise AI advertising platform that unifies creative production, media buying and campaign optimization across a dozen paid channels. Founded in 2013 and operating as Smartly.io Solutions, the company serves enterprise customers including Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots and Nutrafol. The platform is organized into Creative, Media and Intelligence suites, with Synapse as the AI optimization layer whose autonomous agents orchestrate creative and media workflows. Synapse introduces two agent families. Planning Agents combine cross-channel intelligence, incrementality signals and historical memory to recommend investment strategies before campaigns launch. The Execution Agent ecosystem turns approved plans into live campaigns, with a Campaign Assembly Agent that converts prompts into activated campaigns. Built-in approval gates mean agents act only when the advertiser chooses. Smartly's wider AI capabilities include creative generation across image, video and carousel formats, automated variant testing, AI audience targeting, bid optimization and performance analytics. Smartly connects twelve advertising accounts natively. Eight are social and retail media: Google Ads, Meta, Pinterest, TikTok, Reddit, Snapchat, Spotify and LinkedIn. Four are programmatic: Amazon DSP, Google CM360, The Trade Desk and Yahoo DSP. Dedicated product pages also cover YouTube and Roku. Creative performance data flows back into media buying decisions automatically. The four programmatic connections are documented as Alpha functionality enabled for a limited number of customers, so a buyer running significant DV360, Trade Desk or Yahoo DSP spend should confirm access before committing. There is no native CRM or CDP layer for Salesforce, HubSpot or Segment, and no MCP server. Pricing is enterprise-only. There is no public pricing page, no self-serve tier and no published rate on any Smartly surface, in its terms of use or on its G2 profile, re-verified August 2026. Every engagement runs through a sales discovery call, so the cost of entry cannot be established before contact. G2's verified reviewers report a median time to implement of two months covering platform integrations, creative system setup and team rollout. Smartly is not for SMB or mid-market advertisers. Teams needing lighter-weight creative tooling should look at AdCreative.ai ($20/mo billed annually) or Predis.ai ($24/mo billed annually). Those wanting social publishing rather than media buying should consider Hootsuite ($99/mo). Platform-native tools such as Meta Ads Manager carry no platform fee at all. Teams that require published rates before entering a sales conversation will find Smartly's model difficult. Current state Q3 2026: Synapse is live as the AI optimization layer, with Planning Agents and Execution Agents and a documented Campaign Assembly Agent. The company now brands itself Smartly rather than Smartly.io, with Smartly.io Solutions remaining the contracting entity. Smartly completed its acquisition of INCRMNTAL on 7 May 2026, adding always-on incrementality measurement, having signed a letter of intent on 17 March 2026. Programmatic support for Amazon DSP, Google CM360, The Trade Desk and Yahoo DSP is in Alpha. Security certifications are ISO 27001, GDPR and CCPA. The terms of use state that customer content is not used to train Smartly's AI models and contractually restrict third-party models from doing so. No MCP server was found across the vendor's complete 550-URL sitemap, its knowledge base, its subdomains or its endpoints, re-verified August 2026.