Close CRM vs HubSpot Sales Hub (2026)

Close CRM

by Close

HubSpot Sales Hub

by HubSpot

Pros

• ✓Entry pricing starts at $9 per seat per month billed annually on Solo, which includes Chloe AI with 500 credits. Individual sales reps and founders get the full platform with AI sales agent capabilities and no seat-minimum commitments.
• ✓Built-in calling and SMS with Chloe AI on every plan. One-click dialer, SMS conversation threading, unified activity history, and Chloe handling inbound and outbound calls autonomously are all native to Close. Batch calling, qualifying, and meeting booking require no third-party integrations.
• ✓Over 100 integrations plus a remote MCP server with OAuth 2.0 Dynamic Client Registration, documented for ChatGPT, Claude, Cursor, VS Code and n8n, so any compliant MCP client can connect. Published llms.txt for AI agent discoverability and a documented API on all plans.
• ✓Risk-free to trial: no credit card is required, the free trial includes $5 of calling and enrichment credits, and a 30-day money-back guarantee applies to every paid plan. Both the annual and month-to-month rate is published for all four tiers before signup.

Limitations

• –Custom Objects are limited to the Scale plan, and teams with larger or more complex sales needs are directed to a custom-priced tier that starts with a demo.
• –AI credits add a consumption layer to per-seat pricing. Credits refresh monthly with no rollover. Shared pool caps of 10,000 to 20,000 per month depending on plan mean teams running Chloe at high volume for batch calling and enrichment may hit limits and need to buy more.
• –List pricing scales linearly per seat, and volume discounts are not published: Close states only that qualified discounts exist for teams of 10 or more seats committing for 12 months or longer, and directs buyers to contact its Success team for a figure.
• –Close publishes no statement on whether customer data is used to train AI models. The word does not appear in its privacy policy or terms of service, it publishes no separate AI policy or DPA, and OpenAI and Anthropic are named subprocessors for AI functionality.

Pros

• ✓Free tier plus a low-cost entry point. The annual Starter seat costs $7/month and month to month is $10, and the free CRM does not expire for up to two users.
• ✓Unified customer platform across Sales, Marketing, Service, and Content Hubs. Buyers can start with Sales Hub and expand into adjacent products with shared data and contacts, reducing the integration overhead of stitching point tools together.
• ✓Publishes two official MCP servers plus an MCP client on every paid Sales Hub tier, so Breeze agents can both expose CRM records to outside AI tools and reach out to 17 supported apps including Notion, Slack, Gmail, Gong and Zapier, alongside 2,000+ marketplace integrations.

Limitations

• –Pricing scales steeply once you exit Starter. Professional is $90/seat/month and Enterprise $150/seat/month, each with a mandatory one-time onboarding fee of $1,500 and $3,500, and Enterprise requires a sales conversation.
• –The $7 Starter seat requires an annual commitment. Month to month costs $10/seat, so the headline entry price needs a year of lock-in.
• –Breeze AI runs on consumption-based credits rather than flat pricing, at $9.00 per 1,000 on annual billing and $10.00 month to month, so heavy AI usage can outrun the included allowance and make spend hard to forecast.
• –HIPAA support is Enterprise only and HubSpot describes it as public beta, so teams handling protected health information cannot rely on it at Starter or Professional.