Wati

Wati is the WhatsApp-first omnichannel platform built for SMB and mid-market businesses running customer service, sales, and marketing through WhatsApp and connected messaging channels at scale. Founded in 2020 in Hong Kong and operating as Clare.AI Limited, Wati serves 16,000+ customers globally with particular strength in ecommerce, education, real estate, and service businesses in WhatsApp-dominant markets including India, LATAM, MENA, and Southeast Asia. Pricing is tiered with annual discounts of up to 25% and zero setup fees, in US dollars. Growth at $59/month annual (or $69 monthly) includes 3 users, WhatsApp, Facebook Messenger, Instagram, web chat widget, and WhatsApp Business Calling in a single omnichannel inbox, plus broadcast campaigns, AI Co-pilot credits, and e-commerce tools. Pro at $119/month annual ($149 monthly) adds 5 users (extra users at $39/user/month), Astra AI Agents for autonomous web, WhatsApp, and voice conversations, advanced chatbot automation, CTWA tracking, campaign analytics, and unlimited broadcasts. Business at $279/month annual ($349 monthly) adds 5 users (extra at $89/user/month), multiple WhatsApp numbers, round-robin assignment, SMS fallback, volume discounts, and a dedicated Customer Success Manager. WhatsApp messaging fees are pass-through charges from Meta based on conversation category and vary by country. Astra AI Agents, available on Pro and above, let teams create and deploy autonomous AI agents to web, WhatsApp, and voice channels without code, enabling end-to-end conversation handling beyond basic chatbot flows. Growth includes standard chatbot automation with 1,000 free automation triggers per month. Pro adds 2,000 triggers plus AI-powered lead qualification, nurturing, and query resolution. The platform supports AI Co-pilot credits for agent assistance alongside autonomous Astra AI Agent operation. Wati differentiates versus Twilio, Bird (MessageBird), and Trengo through WhatsApp-first specialization combined with SMB-accessible pricing. The platform is deeply optimized for WhatsApp Business API specifics including 24-hour conversation windows, template messages, opt-in management, message status tracking, and CTWA lead capture and attribution. Integration depth spans Shopify, HubSpot, Salesforce, Zapier, Zoho CRM, WooCommerce, Klaviyo, and WhatsApp Shop, with the Business plan offering unlimited integrations. Wati also publishes an official Model Context Protocol server, so external AI clients can connect programmatically into its WhatsApp Business API. Wati is not the right fit for teams primarily needing voice-first contact center operations or deep enterprise CRM orchestration: Talkdesk (from $85/mo) and Genesys Cloud (from $75/mo billed annually) provide stronger enterprise contact center capabilities. Teams in markets where email and live chat dominate over WhatsApp get less differentiation from Wati versus horizontal customer service tools. Q3 2026 state: Astra AI Agents run autonomous web, WhatsApp, and voice conversations on the Pro tier and above. Wati now publishes an official MCP server (the wati-io organization on GitHub) for programmatic WhatsApp Business API access from external AI clients. The omnichannel inbox includes Facebook, Instagram, and a web widget from the Growth tier, and WhatsApp Business Calling is available on Growth. The Trust Center confirms ISO 27001 (2022) certification and GDPR compliance, with a SOC 2 Type 1 report available on request; SOC 2 Type II is not listed as of Q3 2026. Wati reports 16,000+ customers worldwide, and its G2 profile shows 4.6 out of 5 across 500 reviews, with Duolingo among named users.