Wati

Wati is a WhatsApp-first customer engagement platform from Clare.AI Limited, a company founded in 2020 with its office in Hong Kong. It gives sales, marketing and support teams an official WhatsApp Business API connection, a shared team inbox that also covers WhatsApp Business Calling, Instagram, Facebook Messenger, TikTok and a web widget, broadcast campaigns, click-to-WhatsApp ad lead capture, no-code chatbots and e-commerce tools such as WhatsApp Catalog and Shopify cart recovery. Wati reports more than 16,000 customers across 190+ countries, and its customer stories include Habuild, Vedantu, ENI Networks, Bowaba, ProMujer and Blacklyf. Wati's AI agents are sold as Astra, a separate add-on with its own plans. Astra agents are built in natural language, trained on a business's own content and deployed to web chat and WhatsApp, where they answer questions, qualify leads, capture details and hand conversations to a person in the Wati team inbox. Astra also offers voice agents, advertised with more than 30 languages, and voice AI for WhatsApp calls is in limited beta. The Wati plans themselves include AI Co-pilot credits for human agents and chatbots with a monthly allowance of automation triggers. Wati publishes an official MCP server, documented in its developer docs and open-sourced on GitHub, that lets AI assistants such as Claude search and read conversations, send messages and files, and manage contacts, templates and campaigns. Integrations cover Zapier, Make, Pabbly Connect and Zoho Flow for automation, HubSpot, Salesforce and Zoho CRM for CRM, Shopify, WooCommerce and Klaviyo for commerce, Google Sheets, and Slack alerts from Astra. The number of commerce and CRM integrations rises by plan: 2 on Growth, 5 on Pro and unlimited on Business. Pricing verified live on wati.io/pricing in September 2026, in US dollars. Growth is $59 per month billed annually or $69 billed monthly, with 3 users and no option to add more, 1,000 automation triggers and 250 AI Co-pilot credits a month. Pro is $119 per month billed annually or $149 monthly, with 5 users (extra users $39 each per month), advanced chatbots, 2,000 automation triggers and 500 Co-pilot credits. Business is $279 per month billed annually or $349 monthly, with 5 users (extra users $89 each), multiple WhatsApp numbers, round-robin assignment, SMS fallback in beta, 5,000 automation triggers, 1,500 Co-pilot credits and a dedicated customer success manager. Every plan pays WhatsApp message charges on top, per message and by category (marketing, utility and authentication) on Wati's rate card. Annual billing saves up to about 25% and includes free dedicated onboarding, and a 7-day free trial is offered. Astra is priced on its own page: a Free plan with one web agent and 100 monthly credits, Pro at $79 per month billed yearly or $99 monthly with up to 3 agents on web and WhatsApp and 5,000 credits, and Business at $319 per month billed yearly or $399 monthly through sales, with unlimited agents and 25,000 credits. Wati's trust center lists ISO 27001:2022 and SOC 2 as certified, with the SOC 2 document a 2026 Type 1 report, and lists ISO 27701, GDPR, UK GDPR and CPRA as compliant, with India's DPDPA and Saudi Arabia's PDPL in progress. Its AI posture section states that customer data is not used for training and that a human is in the loop, and it names Deepgram as an AI subprocessor. Wati is built around WhatsApp first. Teams that want email, chat and voice in one shared inbox alongside WhatsApp can look at Trengo, and teams that run conversations across many messaging apps with deeper workflow routing can look at Respond.io. Contact centers built around phone queues and workforce management can look at Talkdesk or Genesys Cloud. Current state Q3 2026: Astra is sold as an add-on with its own Free, Pro and Business plans, voice AI for WhatsApp calls is in limited beta, and Wati's official MCP server moved to the v3 API in its v0.2.0 release.