Wati

Wati is the WhatsApp Business API platform purpose-built for SMB and mid-market businesses needing to run customer service, sales, and marketing through WhatsApp at scale, with shared team inbox, chatbot automation, broadcast messaging, and AI capabilities. Founded in 2020 in Hong Kong, Wati has grown into one of the leading WhatsApp Business platforms globally with particular strength among ecommerce, education, real estate, and service businesses in markets where WhatsApp is the dominant customer communication channel — India, LATAM, MENA, Southeast Asia, and increasingly Europe. Pricing follows a base + per-user model: Growth at $59/month base + $39/user/month covers WhatsApp shared inbox, chatbot builder, broadcasts, basic automation, and integrations. Pro at $119/month base + $89/user/month adds advanced automation, custom workflows, AI-powered features, and advanced analytics. Business at $279/month base covers higher-volume needs with extended user allocations and advanced features. WhatsApp messaging fees are pass-through (Meta charges per conversation based on category — utility, marketing, authentication, service). Annual billing offers up to 25% savings, with zero setup fees across all tiers and free dedicated onboarding for annual plans. Wati's differentiation versus Twilio, MessageBird (Bird), and Trengo is the WhatsApp-first focus combined with SMB-accessible pricing: rather than treating WhatsApp as one channel within a broader CPaaS or omnichannel platform, Wati is purpose-built around WhatsApp Business API workflows with deep optimization for WhatsApp's specific quirks (24-hour conversation windows, template messages, opt-in management, message status tracking). This produces materially better WhatsApp-specific functionality at a price point that Twilio's developer-focused pricing cannot match for SMB use cases. The platform integrates with Shopify, HubSpot, Zoho, Salesforce, Google Sheets, Zapier, and 100+ business tools through native connectors plus API access. Wati serves 12,000+ customers globally including major regional brands. The platform operates under SOC 2 Type II and GDPR compliance, with WhatsApp Business Solution Provider certification from Meta.