Trengo

Trengo is a customer engagement platform founded in 2017 in Utrecht, the Netherlands, and describes itself as European-owned and an official WhatsApp Business and Meta Business partner. It brings WhatsApp, email, live chat, Instagram, Facebook, TikTok, SMS and voice calls into one shared inbox, with the official WhatsApp Business API included, so a team can answer every channel from one place instead of shared phones and browser tabs. Its AI Agent, previously called HelpMate, answers repetitive support questions and qualifies inbound leads across channels in more than 70 languages. It looks up live data and takes actions in connected systems for requests such as bookings, refunds, returns and order queries, and hands off to a human agent when needed. Trengo says its AI Agents resolve up to 80% of queries before a human steps in, and that a first AI Agent can be set up in about 5 minutes with no developer needed. For sales, the AI Agent turns inbound quote requests into qualified leads and books them onto the sales team's calendars. AI Journeys automate multi-step conversations and workflows across channels, and an AI Agent for voice that answers inbound calls is in early access. Trengo also offers Dessa, an AI agent built for ecommerce that tracks orders and shipments, checks returns against the store's return window, cancels or updates orders before they ship, and sells to shoppers while it supports them. Dessa works inside Trengo and also inside Zendesk, Intercom, Freshdesk, Gorgias and Front, so a store can keep its current helpdesk. At Zbooni, a UAE conversational commerce company, Trengo reports that its chatbot closes about 25% of all tickets automatically. Integrations include Shopify, Magento, BigCommerce, WooCommerce, Lightspeed, HubSpot, Salesforce, Pipedrive and Zoho, and a public API is documented for custom connections. Trengo hosts its application on Amazon Web Services, encrypts its backups, serves all traffic over TLS with HSTS, and takes payments through Mollie, a PCI DSS compliant provider, without storing card numbers itself. The pricing page shows euros by default and also lists US dollar and pound prices. Boost is EUR 299/mo billed annually, or EUR 349 monthly, and includes 10 users and 6,000 conversations a year. Pro is EUR 499 per month billed annually or EUR 599 monthly and includes 20 users and 18,000 conversations a year, adding phone support and a dedicated success manager. Enterprise is custom-priced through sales with custom users and conversation volumes. A conversation is any reply to a customer message within a 7-day window. The AI Agent and AI Journeys are on every plan, broadcasting and voice calling are add-ons, and WhatsApp service conversations are free. Trengo offers a 7-day free trial with no credit card, and the paid plans are bought through a demo with the sales team. The base price covers 10 or 20 users and a yearly conversation allowance. Extra conversations cost EUR 15 per 100 billed annually or EUR 18 monthly, extra users cost EUR 25 or EUR 30 on Boost and EUR 40 or EUR 50 on Pro, and each conversation the AI handles adds a surcharge of EUR 0.25 billed annually or EUR 0.30 monthly. A dedicated success manager is on Pro and Enterprise only. Trengo suits small and mid-sized support and sales teams, particularly in ecommerce, hospitality and travel, that run much of their customer contact through WhatsApp and want one inbox with an AI agent across every channel. Teams that want a WhatsApp-first platform with its own MCP server for AI assistants should look at Wati. Teams that want to keep their current helpdesk and pay for an AI agent per resolved conversation should look at Intercom Fin. Larger support organizations that need a ticketing suite with a help center, billed per agent, should look at Zendesk AI. Current state Q4 2026: Trengo's AI resolution product is branded AI Agent, previously AI HelpMate, and the AI Agent for voice is in early access. Dessa, its ecommerce AI agent, and a native TikTok Business Messaging channel for TikTok Business Accounts in supported regions are both marked new on its site. Trengo publishes industry pages for ecommerce, leisure, hospitality, travel, automotive and financial services. Its terms describe a GDPR data processing addendum and require customers to comply with the EU AI Act, and they allow Trengo to use service usage data for statistics and to improve the service, without stating whether customer conversations are used to train AI models.