Trengo

Trengo is the European-headquartered omnichannel customer engagement platform that unifies WhatsApp, email, voice, web chat, SMS, Instagram, and Facebook Messenger in a single agent workspace, with AI HelpMate as the autonomous resolution agent. Founded in 2017 in Utrecht, Netherlands, Trengo serves 9,000+ businesses globally with particular strength among SMB and mid-market companies in the Netherlands, DACH region, UK, and broader EMEA markets where US-first competitors have less localized depth. Pricing follows a conversation-volume model with two named tiers and annual discounts of up to 20%. Boost at EUR 299/month includes 10 users and 6,000 conversations per year, covering the unified inbox across WhatsApp, email, Instagram, Facebook, and web chat, plus AI HelpMate and AI Journeys automation. Pro at EUR 499/month includes 20 users and 18,000 conversations per year, adding advanced analytics, integrations, phone support, and a dedicated success manager. Enterprise is custom-priced. Add-on users are EUR 30/user on Boost and EUR 50/user on Pro monthly (EUR 25/EUR 40 annually). Additional conversations are EUR 18 per 100 (monthly) or EUR 15 per 100 (annually). AI surcharge for HelpMate-handled conversations is EUR 0.30 per conversation (monthly) or EUR 0.25 (annually). WhatsApp service conversations are free; WhatsApp with AI surcharge is billed at respective rates. Trengo's differentiation versus Zendesk, Intercom, and Freshchat is the WhatsApp-first omnichannel architecture and European market focus. WhatsApp Business is genuinely native rather than retrofitted, which matters significantly for European, LATAM, and APAC markets where WhatsApp dominates customer communications. The platform is hosted on AWS Frankfurt with EU data residency, TLS encryption for all data in transit, and full GDPR compliance as a European-founded product. AI HelpMate capabilities include autonomous resolution across all channels, AI-powered conversation summarization, intent detection and routing, and AI-suggested replies for human agents. The platform integrates with Shopify, Magento, BigCommerce, HubSpot, Salesforce, and 100+ business tools. AI Journeys automates multi-step conversation flows across channels. AI Voice handling is available as a product line. Named integration gaps: no official MCP support as of May 2026, and US-specific enterprise integrations are less comprehensive than Zendesk or Intercom for US-headquartered teams evaluating European alternatives. Trengo is not the right fit for US enterprise buyers needing Fortune 500 peer references, large-scale SLA management, or enterprise contact center voice infrastructure. Zendesk (from $55/agent/month) and Intercom (from $29/seat/month) provide deeper enterprise capabilities with stronger US market presence. Teams outside WhatsApp-dominant markets get less differentiation from Trengo versus horizontal helpdesks. Q2 2026 state: Plan names updated to Boost (EUR 299/mo) and Pro (EUR 499/mo) with included user and conversation bundles replacing the previous per-user base model. AI HelpMate now included in both Boost and Pro plans. AI Voice launched as a product line. GDPR compliance confirmed as the primary security certification in official documentation. SOC 2 Type II and ISO 27001 are not listed in official Trengo security documentation as of May 2026.