Salesforce Service Cloud

Service Cloud is Salesforce's customer service platform, connecting customer service, field service and employee service on the Salesforce CRM, with AI agents working alongside human reps. Salesforce offers AI agents for customers, service reps, supervisors, field teams and employees, and its Service Cloud pages now also present Fin, the customer agent platform that joined Salesforce, which this index lists separately as Intercom Fin. It suits service organizations that already run on Salesforce or want service, sales and customer data on one platform, and that have the admin capacity to configure it. The editions build from all-in-one suites to full service platforms. Starter Suite combines sales, service, marketing and commerce tools with connected Slack conversations, and Pro Suite adds real-time chat, more customization and automation, and access to AgentExchange. Core is the full Service Cloud edition, with case management, a self-service help center and Slack Business+ with Slackbot. Advanced adds Casey, the Help Agent, along with the Premier Success Plan, a full sandbox, and Backup and Recover and Data Detect. Max adds Salesforce's full AI suite, Contact Center, Workforce Engagement Management, Workforce Management and Quality Management, unmetered IT Service Coworker, Service Rep Assistant, all service agent templates and 2.75 million Flex Credits per org per year. Add-ons include Agentforce for Service, Field Service, Visual Remote Assistant, self-service, CCaaS integrations, Customer Signals Intelligence and HR Service. Service Cloud connects to outside systems through Salesforce's built-in integrations, MuleSoft, partners and AgentExchange apps. Salesforce Hosted MCP Servers became generally available on 29 April 2026 for Enterprise Edition orgs and above, letting outside AI agents reach Salesforce data, flows and Apex actions, and Agentforce has a native MCP client for registering outside MCP servers. Pricing is per user per month, and every edition has a list price. Starter Suite is $25/mo, billed monthly or annually, with transaction fees on commerce features. Pro Suite is $100, billed annually on a contract, and Core is $195, Advanced $395 and Max $550, all billed annually; Max is sold through Salesforce's sales team. Agentforce for Service is an add-on, with limited credits included in it and in Max and more available to buy, and the Premier Success Plan costs 30% of net license fees where it is not bundled. Every edition has a 30-day free trial with no credit card. Service Cloud is covered by Salesforce's core services compliance documentation, and a separate Government Cloud Plus environment carries FedRAMP authorization. Teams that want an AI customer agent without adopting the Salesforce platform can look at Intercom Fin. Teams that want an AI-assisted helpdesk that is quicker to set up can look at Zendesk AI or Freshdesk Freddy AI. Teams that want to build their own agents across Salesforce clouds rather than a service edition can look at Salesforce Agentforce. Current state Q4 2026: Salesforce has replaced its Enterprise, Unlimited and Agentforce 1 Service editions on the pricing page with Core, Advanced and Max, added Casey, the Help Agent, to Advanced, and now presents Fin within Service Cloud. G2 lists the product as Agentforce Service (formerly Salesforce Service Cloud), with 8,431 reviews at 4.4 out of 5.