11x Alice
by 11x.ai
AI SDR digital worker for B2B outbound sales with autonomous prospecting, personalization, and outreach across email and LinkedIn. Custom enterprise pricing — typically $25K-$200K+/year.
Alice is the AI SDR (Sales Development Representative) digital worker from 11x, purpose-built for B2B outbound sales workflows — autonomously researching prospects, generating personalized outreach, sending emails and LinkedIn messages, and handling reply qualification at scale. Founded in 2023, 11x has rapidly grown into one of the most-funded AI SDR companies with positioning around "digital workers, human results" — Alice is positioned as a fully autonomous AI SDR capable of replacing or augmenting human SDR functions, with capabilities for 24/7 operations, multilingual outreach, and human-like intelligence. Pricing is enterprise-only with no public self-serve tier. Public benchmarks place 11x Alice deployments in the $25,000-$200,000+ per year range depending on outbound volume, integration scope, and additional 11x digital workers (Alice for SDR, Mike for SDR with phone, Julian for SDR with voice, Jordan for revops). Implementation typically runs 2-6 weeks including discovery, ICP configuration, CRM integration (Salesforce, HubSpot), email/LinkedIn account setup, and revenue team rollout. Alice's differentiation versus traditional AI SDR augmentation tools (Apollo.io with AI features, Outreach, Salesloft) and other AI SDR digital workers (Artisan Ava, Regie.ai) is the autonomous-first positioning combined with the broader 11x digital worker ecosystem: rather than augmenting human SDRs with AI features, Alice is positioned as a complete digital worker handling end-to-end outbound workflows. The "powered hundreds of millions in pipeline" positioning signals significant production deployment, with 11x having built a defining brand in the AI SDR digital worker category. Alice capabilities include autonomous prospect research, AI-powered personalized outreach generation, automated email and LinkedIn message sending, reply handling and qualification, CRM updates and meeting booking, multilingual outreach, and integration with major sales tools (Salesforce, HubSpot, Outreach, Salesloft). The 11x platform supports multiple digital workers beyond Alice including Mike (SDR + phone), Julian (SDR + voice), and Jordan (revops). 11x operates under SOC 2 Type II, GDPR, and CCPA compliance.
Pricing
custom
Segment
b2b
Setup
easy
Verified
May 8, 2026
Capabilities
Pros & Limitations
Editorial assessmentPros
- ✓Autonomous-first positioning is genuinely differentiated — Alice handles end-to-end outbound workflows rather than augmenting human SDRs with AI features, materially more aggressive automation than augmentation-focused competitors (Apollo, Outreach)
- ✓Production scale validates approach — "hundreds of millions in pipeline" attribution signals real customer outcomes at scale, materially better procurement confidence than newer AI SDR alternatives without comparable scale evidence
- ✓Broader 11x digital worker ecosystem — Alice + Mike + Julian + Jordan provide expanding coverage across SDR + voice + revops, materially better roadmap confidence than single-product AI SDR alternatives
Limitations
- ⚠Enterprise-only pricing inaccessible to SMB — 11x Alice deployments at $25K+/year exclude smaller B2B teams that need lighter-weight outbound tools (Apollo.io individual seats, Lemlist starter tiers, Smartwriter.ai)
- ⚠Autonomous-first positioning requires sales team comfort with AI control — Alice's value depends on revenue teams ceding meaningful outbound authority to AI, which is a procurement constraint for buyers preferring human-in-the-loop approval
- ⚠AI SDR autonomous outbound has reputation considerations — fully autonomous AI sending emails and LinkedIn messages can affect brand reputation and deliverability if not carefully configured, requiring sustained operational investment beyond just technology deployment
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