Ebsta

Ebsta is the revenue intelligence platform purpose-built for B2B sales teams that need to make their sales process data-driven through AI-powered forecasting, opportunity qualification, seller activity tracking, and pipeline management. Founded in 2012 in the UK, Ebsta serves over 500 customers and has positioned itself uniquely in the revenue intelligence category with formal brand guarantees: improving seller quota attainment in the first 6 months and improving sales forecast accuracy to within 10% of the number. The 2026 Benchmarks Report based on $48 billion of opportunities and the 2026 Sales Qualification Report provide defining industry data for sales qualification practices. The platform is structured as three modular products. Conversation Intelligence captures critical details from every conversation with call playback, auto-qualification against your sales methodology, and coaching insights. Relationship Intelligence scores relationships with customers, opportunities, and prospects through relationship scoring, mapping, and trend analysis. Revenue Intelligence provides deal management, pipeline management, and forecasting with deal scoring, funnel analytics, team analytics, and pipeline insights notifications. A Deal Qualification Guide is the most recent feature addition, providing the framework to qualify prospects and identify the factors that define sales success. Integration depth centers on CRM connectivity. Salesforce is the primary integration with deep bidirectional sync including inline editing that writes changes back to the CRM automatically. HubSpot is also supported. Additional integrations include Gmail, Microsoft Outlook, Zoom, Gong, and Slack. Missing integrations include Outreach, Salesloft, and other sales engagement platforms that would strengthen the workflow surface for teams running multi-tool stacks. No MCP support is available, and no public API is documented on the site. Pricing is modular and quote-based with no public prices listed on the pricing page. Each of the three products (Conversation Intelligence, Relationship Intelligence, Revenue Intelligence) is priced separately via "Get a Quote." Public benchmarks place Ebsta deployments in the $30,000 to $300,000+ per year range depending on company size, sales team count, and modules selected. Implementation typically runs 4 to 12 weeks including CRM integration, historical data ingestion, AI model training on sales data, and sales team rollout. Ebsta is not the right fit for SMB sales teams that cannot justify enterprise pricing or need self-serve onboarding. Teams primarily using CRMs other than Salesforce or HubSpot will find limited integration support. Organizations needing deep conversation intelligence with talk track analysis and win-loss pattern detection at the level Gong provides should evaluate Gong alongside Ebsta. Teams wanting pipeline management with broader CRM coverage should evaluate Clari. Current state Q2 2026: Ebsta serves over 500 customers with formal brand guarantees on quota attainment and forecast accuracy. The platform holds a 4.8/5 rating across 104 reviews on Capterra, with 99% positive sentiment. Named case studies include SBR Consulting (44% increase in deal velocity) and Cappy (increased adoption). The Deal Qualification Guide is the most recent feature addition. ISO 27001 certified. Blog content was last updated October 2025 with the 2026 Sales Qualification Report as the most recent published content.

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