Ebsta

Ebsta is a revenue intelligence platform for B2B sales teams that want a data-driven sales process built on AI-powered forecasting, opportunity qualification, relationship intelligence, and pipeline management. Founded in 2012 in the UK, Ebsta was acquired by Fullcast in August 2025 and now operates as the revenue intelligence layer of Fullcast's go-to-market planning and execution platform. Ebsta serves over 500 customers and is known for two formal brand guarantees: improving seller quota attainment within the first 6 months, and improving sales forecast accuracy to within 10 percent of the number. The platform is structured as three modular products. Conversation Intelligence captures details from every call with playback, auto-qualification against your sales methodology, and coaching insights. Relationship Intelligence scores and maps relationships across customers, opportunities, and prospects, with trend analysis. Revenue Intelligence provides deal and pipeline management and forecasting, with deal scoring, funnel and team analytics, and pipeline insight notifications. A Deal Qualification Guide is a recent addition, framing how to qualify prospects and identify the factors that define sales success. Integration depth centers on the CRM. Salesforce is the primary integration, with deep bidirectional sync including inline editing that writes changes back to the CRM automatically; HubSpot is also supported. Additional integrations include Gmail, Microsoft Outlook, Zoom, Gong, and Slack. Missing are native connections to Outreach, Salesloft, and other sales-engagement platforms, and no public API is documented on the Ebsta site. The Ebsta product exposes no MCP server; Fullcast has publicly referenced an MCP layer at the platform level, but no server endpoint is documented. Pricing is modular and quote-based across both the Ebsta and Fullcast surfaces: products are priced through a Get a Quote or book-a-demo flow, and no figures are published. Cost scales with company size, sales team count, and the modules selected. Implementation typically runs 4 to 12 weeks, covering CRM integration, historical data ingestion, AI model training on sales data, and sales team rollout, so this is an enterprise, sales-led purchase rather than a self-serve one. Ebsta is not the right fit for SMB teams that cannot justify enterprise pricing or need self-serve onboarding, nor for teams running a CRM other than Salesforce or HubSpot. Organizations that want deep conversation intelligence with talk-track analysis and win-loss pattern detection at Gong's level should evaluate Gong alongside Ebsta, and teams wanting pipeline management with broader CRM coverage should look at Clari. Current state Q3 2026: Ebsta now operates within Fullcast following the August 2025 acquisition, combining Ebsta's revenue intelligence with Fullcast's GTM planning and execution. Independent validation is strong: 4.6/5 across 460 reviews on the Fullcast G2 profile (the post-acquisition parent) plus 4.8/5 across 104 reviews on Ebsta's Capterra profile. The formal quota-attainment and forecast-accuracy guarantees remain. The Ebsta product is ISO 27001 certified, and under Fullcast the platform complies with SOC 2 Type 2 and GDPR.