Dixa

Dixa is the European-headquartered omnichannel customer service platform that unifies voice, email, chat, WhatsApp, Instagram, Facebook Messenger, and SMS in a single agent workspace, with Mim AI Agent for autonomous resolution and AI Co-Pilot for agent assistance. Founded in 2015 in Copenhagen, Dixa serves mid-market and enterprise customers across the UK, Nordic countries, DACH region, and broader EMEA markets with particular strength in ecommerce and consumer brands. Pricing is transparent across three tiers with both monthly and annual billing (annual saves 20%). Growth at EUR 89/agent/month covers all channels natively including phone, email, chat, and social, plus intelligent routing, SLAs, real-time analytics, external knowledge base, and native integrations. Ultimate at EUR 139/agent/month adds routing with external data, Knowledge-Centered Service, AI Intent Detection, advanced automations, AI translations, and third-party AI integrations. Prime at EUR 179/agent/month adds SSO, advanced AI Intent Detection, advanced insights, custom user roles, and multiple organization support. Mim AI Agent is included in all plans at no additional cost, automating up to 80% of customer requests with seamless handovers to human agents. AI Co-Pilot (GPT-powered agent tools including smart replies, summaries, translations, and spelling), Quality Assurance, Advanced Insights, and Voice Transcription are available as separate add-ons. AI add-on pricing is flat-rate rather than per-conversation, meaning AI costs do not scale with contact volume. Dixa officially supports the Model Context Protocol via the dixa-mcp-public repository under the Dixa-public GitHub organization, enabling AI agents and external tools to connect to Dixa data and workflows programmatically. Integration depth spans 100+ native connectors including Ada AI, Boost.ai, Assembled (WFM), Braze, Salesforce, Zendesk, and major ecommerce and analytics platforms. All channels are native to every plan rather than add-ons, which distinguishes Dixa from competitors that charge separately to unlock voice or WhatsApp. Dixa's differentiation versus Zendesk and Intercom is the European market focus and conversational architecture: customer interactions are treated as persistent conversations with full context across channels rather than fragmented tickets, and the platform was designed from inception with EU data residency and GDPR compliance as first-class concerns. Pricing FAQ explicitly positions against Zendesk (citing customer quotes of GBP 25,000 extra for Zendesk AI alone) and Intercom (EUR 0.99/resolution), with Dixa's flat-rate AI add-on model as the structural advantage at high contact volumes. Dixa is not the right fit for small teams or those seeking self-serve onboarding: the platform requires a demo conversation to scope and is built for mid-market and above contact volumes where routing, AI deflection, and analytics deliver meaningful ROI. Teams needing US-first enterprise reference bases or deeper US partner ecosystems should evaluate Zendesk or Intercom, which have stronger North American presence. Q2 2026 state: Three-tier pricing confirmed at EUR 89/139/179 per agent per month. Mim AI Agent add-on automates up to 80% of requests at flat-rate pricing. MCP support confirmed via official Dixa-public GitHub organization. AI Co-Pilot, Auto QA, Advanced Insights, and Voice Transcription available as add-ons. SOC 2 Type II certification confirmed via official company newsroom announcement. GDPR compliance confirmed on legal hub. ISO 27001 not confirmed in accessible pages as of May 2026.

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