ByHeather MacAvelia·Last verified May 23, 2026

Clarm

Name: Clarm
Author: Clarm

★3.7/ 5

by Clarm

MCP✓ Verified Review

Visit clarm.com →

AI Inbound Conversion Engine that captures visitors, qualifies buyer intent, and routes revenue 24/7 across web chat, Slack, Discord, GitHub, email. YC-backed, SOC 2 + HIPAA. Free; Growth $200/mo.

From

Free

freemium ↗

GitHub

—

Stars

—

View on G2 ↗

MCP

⚡ Yes

Compatible

Clarm is an AI Inbound Conversion Engine, positioned as an AI Revenue Desk, that captures inbound visitors, qualifies buyer intent with AI, and routes revenue 24/7 across web chat, Slack, Discord, GitHub Issues, and email. Founded in 2025 by Marcus and Alex and backed by Y Combinator, Clarm is built on a thesis that conversion is dominated by response time and that humans don't scale; the platform claims 94% deflection of repetitive questions and 60% of revenue-bearing conversations happening outside business hours. A distinctive feature for AEO/GEO-conscious teams: Clarm makes the customer's site agent-ready out of the box by exposing structured data via llms.txt and offering an MCP endpoint that AI purchasing agents can query directly: when a research agent visits, it gets answers instead of a bounce. Pricing is transparent and tiered: Free at $0/mo (10 conversations, 1 agent, 1 team member, web chat widget), Growth at $200/mo (1,000 conversations included, $0.85 per additional, 5 agents, 5 team members, all channels, visitor deanonymization, HubSpot/Slack integrations, revenue attribution, lead routing, 14-day free trial), and custom Enterprise (unlimited, BYOK LLM support for Anthropic/Azure OpenAI/AWS Bedrock/GCP Vertex AI/Together AI, self-hosted deployment, SSO/SAML, custom integrations, SLA, data residency). Security posture is unusually strong for an early-stage YC company: SOC 2 Type II certified, HIPAA compliant with signed BAA, on-premises and air-gapped deployment available, and no training on customer data. Documented results include 6.1x more inbound conversations from the same traffic on a 90-day deployment with GiveLegacy and 25.2% buyer-intent rates surfacing 1,162 qualified prospects automatically. Best fit: SaaS, devtools, healthcare, finance, and infrastructure businesses with developer-led or technical buying motions where GitHub, Discord, and Slack are real inbound channels. Not appropriate for teams whose buyers are exclusively non-technical and who don't need omnichannel agent coverage. Not affiliated.

Pricing

freemium · Free

View pricing ↗

Segment

b2b

Setup

easy

Verified

May 23, 2026

Transparency

Public

Contract

Monthly or Annual

Data training

Not Trained

Autonomy

Human Optional

Capabilities

lead-generationintent-detectionpipeline-managementcrm-syncticket-resolutionautonomousbyokconversation-intelligence

Pros & Limitations

Editorial assessment

Pros

✓Agent-ready positioning out of the box (llms.txt + MCP endpoint) means the customer's own site gets surfaced and answered correctly when AI purchasing agents do research: a meaningful AEO/GEO advantage as agent-driven traffic grows.
✓Unusually strong security posture for an early-stage product (SOC 2 Type II, HIPAA with BAA, on-prem and air-gapped deployment, no training on customer data): credible for regulated buyers in healthcare and finance from day one.
✓Transparent pay-per-conversation pricing ($0.85 per conversation above the 1,000 included on Growth) with a real free tier and 14-day Growth trial: buyers can validate ROI without a sales call.

Limitations

⚠Founded in 2025 with limited operating track record: documented case studies are early (single customer GiveLegacy 90-day result) and the product has gone through at least one positioning shift from Enterprise Agent Builder to focused AI Revenue Desk.
⚠BYOK LLM support is Enterprise-tier only: Free and Growth users are locked to OpenAI defaults, which can be a procurement blocker for organisations with vendor-specific AI policies.
⚠Pricing model assumes inbound volume is the conversion bottleneck: companies whose growth gap is outbound activation rather than inbound qualification won't see the same ROI as Clarm's case-study profile.