Apollo.io vs Avina (2026)

Apollo.io

by Apollo

Avina

by Avina

Pros

• ✓240M+ verified contacts and 30M+ companies with filters for funding stage, technographics, hiring signals, intent data, job change alerts, and AI-powered Lookalikes (BETA), all without a separate data provider.
• ✓Autonomous sequence execution runs outreach end-to-end once configured: Apollo sends, waits, follows up, and logs to CRM without per-step human approval. AI Assistant (introductory free on paid plans) provides conversational access to prospecting data and campaign analysis.
• ✓Publishes a first-party remote MCP server at mcp.apollo.io on every plan including the free one, with prebuilt connectors for Claude, ChatGPT and Perplexity, and CRM sync with Salesforce and HubSpot runs in both directions.

Limitations

• –Usage runs on credits: a verified email is 1 credit, a phone number 8, enrichment 1 to 8 per record and US dialing 2 per minute, with additional credits bought separately.
• –Organization starts at 3 seats at $119 per user per month on annual billing, and downgrades take effect immediately without mid-term refunds.
• –Apollo's AI policy allows Customer Data to be used to train its internal models, and it publishes no customer opt-out.

Pros

• ✓Custom AI Signals build a monitoring rule from a plain-language description of a buying behavior, alongside a library of 200+ predefined signals across hiring, funding, product launches and technology changes.
• ✓The Outbound Agent writes signal-grounded sequences but sends them through an existing platform such as Outreach, Salesloft, HubSpot, lemlist, Instantly or Smartlead, so warmed inboxes, domains and sender reputation stay in place.
• ✓Every plan includes unlimited user seats and a 7-day free trial with no credit card, and a hosted MCP server connects Claude and Codex to signals, accounts and sequences.

Limitations

• –Signals and enrichment draw on one monthly credit pool, with Tech Stack and Custom AI signals at 2 credits each, so volume has to be modeled against plans that run from 800 credits on Starter to 10,000 on the largest Growth pack.
• –Avina does not send email itself: AI Sequences need a connected sending platform, and Starter excludes AI Outbound, CRM sync and Tech Stack signals, which start on Team at $879 per month.
• –The public review base is still small, with no Product Hunt reviews yet, and the managed Agentcy tier is sold through sales from $2,999 per month.