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Outbound Enrichment Stack

Clay pulls from 150+ data providers to enrich prospect lists with firmographic data, intent signals, and technographic information, building detailed profiles of your ideal buyers. Those enriched lists flow into Lemlist for personalized multichannel outreach, where dynamic variables pull from the Clay enrichment data to make every email feel individually researched. The combination replaces hours of manual research with automated, high-quality personalization at scale.

The workflow — 2 agents in sequence

1
Clay logo
ClayMCP

Prospect enrichment and intent signal aggregation

GTM data enrichment platform that aggregates 200+ data providers with AI-powered research via Claygent to build prospect lists, enrich contacts, and personalize outreach at scale.

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Clay enriches prospect lists with data from 150+ providers. Enriched contacts export directly into Lemlist campaigns

2
lemlist logo
lemlistMCP server

Personalized multichannel outreach using enrichment data

Multichannel outreach across email, LinkedIn, calling, SMS, and WhatsApp with AI personalization. Email $55/mo annual with unlimited users; Multichannel $87/user/mo. SOC 2 Type II.

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Some agents in this stack expose an MCP server

MCP (Model Context Protocol) is an open standard for connecting AI agents to tools and data. The agents that publish a server can be connected into directly by an AI assistant. The others act as clients, meaning they consume external tools rather than exposing their own, so those steps still need conventional integration.

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