Inbound Sales Qualification Stack

A two-tool stack that takes an inbound lead from unknown to qualified meeting without a human touching it. Apollo.io enriches every incoming lead with company data, tech stack, funding stage, employee count, and verified contact details so you know immediately whether this is an ICP match. The enriched lead flows into Close CRM, where Chloe (Close's native AI sales agent) calls the lead, has a real qualifying conversation, and either books a meeting on your calendar or logs the outcome with a full call summary. This is intentionally a two-tool stack. Adding a third tool would make it worse, not better. The whole point is that Close with Chloe replaces what used to require a separate SDR platform. Apollo and Close integrate natively, so enriched data flows directly into the CRM without manual entry. Chloe made over 818,000 calls during beta across 306 businesses before going generally available in June 2026.

The workflow — 2 agents in sequence

1

Apollo.ioMCP

Lead enrichment with company data, tech stack, funding, and verified contacts to identify ICP matches

B2B sales intelligence platform with 275M+ contacts, AI email sequencing, and autonomous outreach. Free plan; paid from $49/user/month. Sequences run fully autonomously once configured.

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Native integration: Apollo pushes enriched lead data directly into Close CRM

2

Close CRMMCP

AI qualification via Chloe: calls leads, has qualifying conversations, books meetings, updates CRM automatically

Inside-sales CRM with built-in calling, SMS, email, and Chloe AI sales agent. Solo $9; Essentials $35; Growth $99; Scale $139 per seat/mo annual.

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