Trengo vs Wati (2026)

Trengo

by Trengo

Wati

by Clare.AI Limited (Wati)

Pros

• ✓The official WhatsApp Business API, email, live chat, Instagram, Facebook, TikTok, SMS and voice all run in one shared inbox, and WhatsApp service conversations carry no extra fee.
• ✓The AI Agent is on every plan, works in more than 70 languages, and can look up live data and take actions in connected systems. Trengo says it resolves up to 80% of queries.
• ✓A 7-day free trial needs no credit card, and Trengo says a first AI Agent can be set up in about 5 minutes.

Limitations

• –Boost starts at EUR 299/mo billed annually for 10 users. Extra users cost EUR 25 each on Boost, extra conversations EUR 15 per 100, and each AI-handled conversation adds EUR 0.25, all at annual rates.
• –Paid plans are bought through a demo with the sales team, and Enterprise pricing is custom.
• –A dedicated success manager is on Pro and Enterprise only, the AI Agent for voice is still in early access, and Trengo publishes no price for Dessa.

Pros

• ✓WhatsApp-first depth: official WhatsApp Business API onboarding, template messages, broadcasts, click-to-WhatsApp ad lead capture and WhatsApp Catalog on every plan, with Instagram, Messenger, TikTok and web chat in the same inbox.
• ✓Astra AI agents answer questions and qualify leads on web chat and WhatsApp, hand off to people in the Wati inbox and start on a free plan, and an official MCP server connects AI assistants to Wati.
• ✓Published prices on both billing terms for every Wati plan, a 7-day free trial, and a trust center listing ISO 27001, SOC 2 and GDPR with a stated no-training commitment for customer data.

Limitations

• –WhatsApp message charges sit on top of the subscription and vary by message category and country, so the total cost depends on campaign volume as much as on the plan chosen.
• –Astra AI agents are bought separately from the Wati plans, and the Growth plan is capped at 3 users with no option to add more, so teams that need both AI agents and a larger inbox pay for two products.
• –Email is not among the inbox channels listed on the pricing page, which keeps Wati focused on messaging apps and web chat rather than full email support, and the Growth plan includes no webhooks and 10,000 API calls a month.