Hootsuite vs Sprout Social (2026)

Hootsuite

by Hootsuite

Sprout Social

by Sprout Social

Pros

• ✓One platform for publishing, inbox, listening and employee advocacy, with Wisdom AI included in every plan.
• ✓Four official MCP servers let ChatGPT, Claude, Copilot and Gemini schedule posts, triage the inbox and pull listening insights.
• ✓A broad compliance record on its trust center, including SOC 2 Type II, ISO 27001, FedRAMP Li-SaaS and PCI.

Limitations

• –Per-user pricing adds up for larger teams: Professional is $199 and Advanced $399 per user per month billed annually.
• –Standard covers up to 10 social accounts, and single sign-on and advanced listening need custom-priced Enterprise.
• –Trials carry daily posting limits and no bulk scheduling, which limits a full test before buying.

Pros

• ✓Publishing, an engagement inbox, listening, reporting, influencer marketing and employee advocacy in one platform, with the Trellis AI agent on every seat.
• ✓Native Salesforce, Microsoft Dynamics 365, Zendesk and HubSpot integrations on Advanced sync social conversations into customer records, and an MCP server connects ChatGPT.
• ✓Published per-seat prices for four plans in both billing states, a 30-day free trial with no credit card, and SOC 2 Type 2 and ISO 27001.

Limitations

• –The CRM and helpdesk integrations, sentiment classification, chatbots and the Sprout API require Advanced at $399 per seat per month billed annually.
• –Essentials and Standard are limited to five social profiles, and message approval workflows start on Professional.
• –The MCP connector is supported for ChatGPT only, and Trellis usage beyond 100 credits per seat a month requires Trellis Plus.