Luma Agents

Luma Agents is Luma AI''s agentic creative production platform, built on Uni-1 , their Unified Intelligence architecture that maintains persistent context and intent across modalities. Where most AI creative tools require separate tools for text, image, video, and audio, Luma Agents coordinates all four autonomously from a single creative brief. The core capability is end-to-end creative pipeline execution: provide a brief, and Luma Agents plans the production, assigns tasks to specialised model sub-agents (text, image, video, audio), executes a self-critique loop to improve output quality iteratively, and delivers final assets without manual coordination of each step. The platform integrates 8+ industry models including Dream Machine for video and Ray for 3D, routing tasks to the most appropriate model automatically. Multiplayer environment supports collaborative creative workflows , teams and external partners can contribute to live projects, with the agent maintaining continuity across contributors. Particularly suited for multi-asset marketing campaigns, brand content, and advertising production where consistent creative direction across multiple output formats is required. Integration depth is asset-delivery level , Luma Agents creates and delivers finished creative assets but does not write to external CMS, DAM, or marketing platforms natively. Assets are exported for downstream use. API access is rolling out for teams building automated content pipelines. Pricing: Free tier (limited Dream Machine video generations). Individual paid plans from $30/month. Higher volume plans for production teams. Enterprise pricing on request. GDPR compliant for EU deployments. Luma AI is backed by $130M+ in funding from a16z, Nat Friedman, and other investors. G2 rating and formal security certifications are not yet published for the Agents product specifically.