Luma Agents

Luma Agents is Luma AI's agentic creative production platform, built on the Uni-1.1 Unified Intelligence architecture that maintains persistent context and intent across modalities. Where most AI creative tools require separate tools for text, image, video, and audio, Luma Agents coordinates all four autonomously from a single creative brief. Backed by $130M+ from a16z and Nat Friedman, Luma AI targets creative directors, brand teams, marketing agencies, and production teams. Integration depth is built around the Uni-1.1 API: Python, JavaScript/TypeScript, and Go SDKs plus a CLI provide native integration pathways into any existing stack without middleware. Two distinct endpoints handle reasoning (intent interpretation) and generation separately, producing first-pass accuracy that reduces iteration cycles. Production models include Uni-1.1 and Uni-1.1 Max for image generation and editing, Ray3.2 for video with frame-level creative control and HDR, Ray3 for reasoning video, Ray2 for text-to-video and image-to-video with keyframes and looping, and Photon for image generation. Third-party models including Kling and Veo are also accessible through the platform. Asset output includes EXR format for professional video pipelines. No native CMS, DAM, or marketing platform integrations. No MCP server support as of July 2026. Pricing: Plus at $30/month provides 10,000 credits with access to Luma and third-party models, guest collaborators, and commercial use. Pro at $90/month provides 40,000 credits for professional creators and production teams. Ultra at $300/month provides 150,000 credits for high-volume production. Team and Enterprise tiers require contacting sales and include team management, shared credits, SSO, custom fine-tuning, and enterprise commitments. Yearly billing saves up to 20%. API pay-as-you-go pricing is published per model with per-second credit costs. Luma Agents is not for teams needing native publishing to CMS, DAM, or social platforms. Finished assets require manual handoff to tools like WordPress, Contentful, or Brandfolder. Teams needing social publishing automation should evaluate Predis.ai (from $19/month) or Hootsuite (from $99/month). Teams running high-volume specific-format content should compare against OpusClip (from $15/month) for video clipping or Lumen5 (from $19/month) for text-to-video. Consumer subscribers' data is used to train Luma's AI models per the privacy policy; API and provisioned throughput customers receive a no-train guarantee. As of Q3 2026, Luma AI launched the Uni-1.1 API on May 5, 2026. On June 9, 2026, Luma released Ray3.2 with frame-level creative control and HDR generation for professional production pipelines. Production deployments include Boundless agency delivering Mazda's first AI-produced commercial (April 2026) and 21 AI-generated Cannes Lions finalists from 400 ads in under 8 weeks. Amazon Web Services partnership launched via Wonder Project (April 2026). G2 profile is unclaimed with 1 review at 5.0/5. Trustpilot shows 58 reviews at 1.5/5 with complaints about credit consumption speed and output quality. GDPR compliant. No MCP server support confirmed as of July 2026.