Jacquard

Jacquard is an enterprise agentic AI platform for brand messaging, operated by Jacquard Group Limited in London and rebranded from Phrasee in June 2024. The company, founded in 2015, now describes the product as an agentic creative intelligence layer: four agents, for performance, compliance and brand plus Jacq, an orchestration agent, plan, write, check and optimise marketing content in each brand voice, always with sign-off from the customer team. Three models sit behind them: neural2, a global model trained on ten years of real campaign results, neural3, a model of each brand that learns from its approvals, rejections, voice and performance, and neural4, a model of each customer that personalises whole messages when customer attributes are shared.

Jacquard writes and optimises copy for email, SMS, push, in-app messages, paid social and web pages, and can optimise toward sales, revenue, repeat purchase or lifetime value as well as opens and clicks. The compliance agent checks claims, disclaimers, opt-outs and regional rules before content ships. Jacq works inside Slack, and Jacquard says the same actions work from Claude, ChatGPT and Copilot, although it publishes no MCP server or connector documentation. Brand Insights, which shows how emails from a brand read in AI inbox summaries and AI search answers, is marked as coming soon. The generation languages the vendor documents are English, French, German, Italian, European and Latin American Spanish, and Modern Standard Arabic.

Customers shown on the vendor site include Tesco, Costco, Sephora, Best Buy, Nestle, United Airlines, Insurify, Trainline, GoDaddy, hims & hers, Accor, P&O Cruises and the Houston Astros. Seven published case studies carry quantified outcomes. Currys recorded a 42% uplift in opens, a 93% uplift in clicks and a 102% increase in revenue. Confused.com recorded a 12.3% uplift in clicks across all campaigns and 23.9% on newsletter campaigns. CAA Club Group reported that Jacquard outperformed human-written subject lines 97% of the time, with a 26% average click uplift. The homepage cites more than 30 million messages sent weekly and a 23.3% average engagement lift.

Jacquard lists 14 integration partners on its homepage: Salesforce Marketing Cloud, Adobe, Braze, Iterable, Bloomreach, Optimizely, Epsilon, MoEngage, Insider, Airship, Movable Ink, Cordial, MessageGears and Marigold Liveclicker. Content generated by Jacquard deploys directly into these platforms for testing, optimisation and delivery, and Jacquard says new connections go live in minutes rather than weeks.

Pricing is quote-only and no pricing page exists anywhere on the site. The Master Subscription Agreement, last updated August 4, 2026, defines a Total Annual Contract Value comprising the platform license plus any add-ons, scoped per business unit, with usage-based and overage fees possible and invoices payable within 30 days. Fees are payable in the currency named on the order form rather than a fixed denomination. The entry commitment therefore does not buy the contextual messaging add-on, does not cover additional business units, and is not a monthly arrangement.

Jacquard is built for enterprise brands running high-volume lifecycle messaging, where brand voice and compliance have to hold across every send. Jasper at $59/mo billed annually suits content marketers who need AI writing assistance without the enterprise brand calibration layer. Copy.ai at $24/mo billed annually covers GTM workflow automation without the channel integration depth. Buyers in financial services, insurance or telecom who need compliance scoring inside the generation workflow should consider Persado.

Current state Q4 2026: Jacquard relaunched its site and product around the four agents and the neural2, neural3 and neural4 models, with Jacq orchestrating the work and Brand Insights announced as coming soon. Adaptive Generation Strategies shipped on 11 February 2026 and were extended to Contextual Messaging on 24 April 2026. Jacquard Group Limited is ISO 27001:2022 certified, as stated in the data security section of the Master Subscription Agreement and in Section 4 of the Information Security Addendum, and passed its second annual ISO 27001 surveillance audit in July 2025. The MSA states that Jacquard will not use any confidential information to train any large language model, and separately reserves the right to retain and use de-identified data. SOC 2 Type II is not published on any vendor surface. Some third-party profiles still carry the Phrasee name.