Jacquard

Jacquard is the enterprise agentic AI platform for brand messaging at scale, operated by Jacquard Group Limited and rebranded from Phrasee in June 2024. Founded in London in 2015, the company evolved from an AI email subject line optimization tool into a platform that runs the full lifecycle from brief to deployment. Jacquard calibrates a brand's specific language and voice into its models, then generates content across email, SMS and push channels. The vendor publishes native-quality generation and calibration across 27+ languages and dialects. Named customers on the vendor's own customer wall include adidas, Accor, United Airlines, Costco Wholesale, DICK'S, hims & hers, Trainline, TUI Group, Sephora, Nestle, Tesco, GoDaddy, Houston Astros, P&O Cruises and Best Buy. Published case studies carry quantified outcomes. Currys recorded a 42% uplift in opens, a 93% uplift in clicks and a 102% increase in revenue on its Black Tag Event. Confused.com recorded a 23.9% uplift in clicks and 933,000 additional email opens. CAA Club Group reported that Jacquard outperformed human-written subject lines 97% of the time. The headline platform benchmark is a 9.7% median click uplift for the predicted champion, rising to 19% with testing. Integration depth is the platform's strongest technical claim. Fourteen native integration partners are listed on the vendor's integrations page: Adobe, Airship, Bloomreach, Braze, Cordial, Epsilon, Insider, Iterable, Marigold Liveclicker, MessageGears, Moengage, Movable Ink, Optimizely and Salesforce. A separate agency partner program names Wunderman Thompson, RAPP, Ogilvy, Merkle, Digital Additive, CACI, Ansira and Ragnarok. Content generated by Jacquard deploys directly into these platforms for testing, optimization and delivery. There is no MCP server. Six endpoint probes returned control-matched 404s, mcp.jacquard.com does not resolve against a clean DNS control, and the vendor's complete 84-URL sitemap contains no MCP page. Pricing is quote-only and no pricing page exists anywhere on the site. The vendor's own G2 listing prices the Core Platform as Contact Us billed per year, with Personalised Campaigns and Audience Optimisation sold as separate add-ons on the same basis. The Master Subscription Agreement defines a Total Annual Contract Value comprising the platform license plus any add-ons, scoped per business unit, with usage-based and overage fees possible and invoices payable within 30 days. Fees are payable in the currency named on the order form rather than a fixed denomination. The entry commitment therefore does not buy the contextual messaging add-on, does not cover additional business units, and is not a monthly arrangement. Jacquard is built for enterprise brands running high-volume lifecycle messaging across email, SMS and push, where brand voice has to hold across every send. Jasper at $59/mo billed annually suits content marketers who need AI writing assistance without the enterprise brand calibration layer. Copy.ai at $24/mo billed annually covers GTM workflow automation without the channel integration depth. Buyers in financial services, insurance or telecom who need compliance scoring inside the generation workflow should consider Persado. Current state Q3 2026: Adaptive Generation Strategies shipped on 11 February 2026 and narrow the generation search toward higher-performing language, building on the Language² and Neural² capabilities introduced in the Spring 2025 release. On 24 April 2026 the vendor extended Adaptive Generation Strategies to Contextual Messaging, so contextual categories within a single campaign learn from each other rather than separately. Jacquard Group Limited is ISO 27001:2022 certified, stated in the data security section of the Master Subscription Agreement, on the platform pages and in Section 4 of the published Information Security Addendum. The company passed its second annual ISO 27001 surveillance audit in July 2025. The MSA states that Jacquard will not use any confidential information to train any large language model, and the platform pages state that LLMs are never allowed to train on customer data. The agreement separately reserves the right to retain and use de-identified data. SOC 2 Type II is not published on any vendor surface. The rebrand from Phrasee completed in June 2024 and some third-party profiles still carry the Phrasee name.